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Βarney Santos

@barneysantos

3.3K

followers

1745

following

🗄 Founder @gentefy
↳ 📂 @blvdmrkt
↳ 📂 @alchemycraft
2022 Business of the Year Award
2025 The Best of Latino Los Angeles -LATimes
🇸🇻Salvi ☀️Angeleno

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How do we keep our businesses rooted in the neighborhoods that raised it?

Learn how to Buy Back the Block at the Come Up Lab Stage at the Hustle & Heart Entrepreneur Summit 2026.

If you’re getting ready to own property, join us for this panel to learn all about commercial property ownership. Stop renting and start building generational wealth. 💸🏣

On the panel:
💰Veronica Saldana, Inclusive Action
💰Barney Santos, Gentefy
💰Andres Vargas, La Fortaleza, Inc.

Moderated by Sharon Senko of Inclusive Action.

September 28 at the LA River Center and Gardens. Built to L.A.st.

We’re officially SOLD OUT, but we put out a limited release of tickets. Click the link in bio and get yours before they’re gone! 🎟️ by @barneysantos

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24 days ago

Noche Sonora is TONIGHT.

@montebellolive is putting on an amazing event! Today starting at 4pm they’ll have a 1st and 2nd gen immigrant art exhibit, a retail popup featuring @elmarchante, @oeste.studio at @cuarto.central and a special food menu at @cafe.santo with @masticacalifornia.

Don’t forget that at 6pm there’s gonna be free outdoor live music by @loschicosdelmambo @themccharmlys_ and amazing DJs like @heartsinhereyes off 6th street.

Oh and don’t forget that we’re gonna have an outdoor beer garden yours truly at @alchemycraft serving our anniversary collab beer with @everywherebeerco and serving your fav Mexican lager by @angryhorsebrewing “Caballo Bravo”.

Can’t wait for you to see what we’ve been cooking for the City of Montebello!

Come explore our amazing downtown!
Saturday September 12th
Corner or whittier blvd and 6th street!

🎥 @fixestudio taken in BLVD MRKT by @barneysantos

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a month ago

It’s happening! Our little baby @alchemycraft is officially managing the beer garden for the FIFA World Cup Fan Zone at Magic Johnson Park July 4th and July 5! We’ve been working on this project for the past 3-4 weeks and it’s been so much work but so worth it! I’m so excited to share with you all the BTS of today and this weekend so you can see all the work and love our entire team has poured into serving our community! This is such a huge opportunity for our small mom n pop business and we’d love to especially thank District 2 Supervisor @hollyjmitchell for giving us this shot to serve the community! LETS GO WORLD CUP!! taken in Magic Johnson Park by @barneysantos

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3 months ago

I am proud to announce a $130,000 investment to support @blvdmrkt and their new initiative, Montebello Live, to help revitalize Downtown Montebello through arts, culture, and small business activation. Thank you to Barney Santos for his leadership and commitment to creating a vibrant space that brings families, entrepreneurs, and the community together. This funding will help expand year-round events and strengthen opportunities for local businesses and residents alike. taken in BLVD MRKT by @barneysantos

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5 months ago

Blvd Talks Sunday Recap: An Evening with Senator Maria Elena Durazo 🎤 @maria.elenadurazo

Thank you to all who came out to have important and necessary community conversation. From small business owners, entrepreneurs, policy leaders, and community stakeholders in economic development, workforce development and community development across San Gabriel Valley and the Eastside Of LA.

This wasn’t a typical campaign stop. It was a real conversation. Stay tuned for more BLVD TALKS SERIES.

Special thanks to our fellow planning hosts and committee.
@barneysantos
@aloza_me
@corissahernandez
@michelleogradycaballero
@brittneyvalles
@pattyrodriguez
@drmichelleyanez taken in BLVD MRKT by @barneysantos

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6 months ago

In the face of fear, we chose to create space.

As ICE raids ripple through our community, families are being torn apart. We knew our people needed a space to grieve, express, & begin to heal; together.

Our Speak Through Art & Healing workshop wasn’t just an event. It was resistance. It was resilience. It was love in action.

A strong, connected, & educated community is the clinched fist risen in the air standing in opposition of the unjust, its power personified.
We are always stronger together.

Thank you to Councilmember @scarletoharaperalta for leading with integrity and for partnering with us at @blvdmrkt to hold space in a moment when our community needed it most. You’re the type of leader our community deserves!

And thank you to all the volunteers, the musicians, the donors, and all the amazing community members who poured into this event! Abrazos

🎥 @outisvisuals taken in BLVD MRKT by @barneysantos

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a year ago

✨ SAVE THE DATE – Sept 22 @ Plaza de la Raza ✨
What does it look like when we don’t just rent space, but OWN the block? 💪🏽
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At the Eastside Hustle & Heart Entrepreneur Summit, my good friend @barneysantos will share how he bought the building where his business is located, turning vision into legacy. 🏢🔥
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This conversation is more than real estate - it’s about economic power, community roots, and buying back the block so our dreams have a permanent home.
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🎟️ Don’t just double-tap. Be in the room where this game-changing knowledge gets shared. Tickets are moving! Secure your spot today and invest in your future. Link in bio.
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👉 Drop a ✊🏽 in the comments if you believe our community deserves ownership, not just survival.
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#EastsideHustleAndHeart #BuyBackTheBlock #SmallBusinessPower #EntrepreneurSummit taken in The Blvd by @barneysantos

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a year ago

¡celebración!

@heyevelynsantos & I are so honored to have both of our businesses @blvdmrkt & @alchemycraft selected as some of the best Latino owned businesses in LA by the amazing @delosangelestimes team at @latimes!

We’ve always looked at our companies as vehicles to express ourselves creatively, build community and show other 1st gen Latinos in LA that they can do it too! Shout out to all our homies on the list like @peoplesyoga @picaresca.cafe @nativohlp @sarasmarket @salvieswholunch @boyleheightsbridgerunners @213beautystudio @brewjeriacompany @lasfotosproject @brown.soul.brewing for building community, inspiring others & investing in their neighborhoods! ❤️❤️ #PocosPeroLocos taken in Montebello, California by @barneysantos

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2 years ago

I’m just a boy from LA who’s trying to build a great company surrounded by great company. @gentefy @blvdmrkt @alchemycraft taken in The Eastside by @barneysantos

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a year ago

Thank you so much to @abc7tony for spending time with us at @blvdmrkt talking about small businesses and highlighting the @cityofmontebello ! It’s so exciting to see our City honored as The Most Business Friendly City in LA County by @laedc! From helping with grants, simplifying permitting, to collaborating on policy and creative Placemaking strategies, the City is always working overtime to help small businesses in this city thrive. Bravo! taken in BLVD MRKT by @barneysantos

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10 months ago

Reaching people online is one thing. Getting them together in person and keeping them engaged is another. We leveled up and took a big step for our company, NVN. Tuesday night in Los Angeles a big crowd came together to watch our live show, in person. People showed up, stayed, and locked in on the conversation. What we are building is so special. Thank you, Los Angeles. New York, Atlanta, San Diego, Houston and Minneapolis, you’re next. ✊🏽❤️#NickValenciaNews #SiSePuede #LosAngeles taken in Los Angeles, California by @barneysantos

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7 months ago

Moments in my life that made me smile this year. by @barneysantos

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7 months ago