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Βarney Santos

@barneysantos

3.3K

followers

1745

following

🗄 Founder @gentefy
↳ 📂 @blvdmrkt
↳ 📂 @alchemycraft
2022 Business of the Year Award
2025 The Best of Latino Los Angeles -LATimes
🇸🇻Salvi ☀️Angeleno

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Episode 2 | Barney Santos

Is perfection keeping you small?

When you care about your business, letting someone else take over can feel risky. But if everything needs your approval, how much room are you leaving for growth?

On this episode we explored perfectionism, delegation, and learning to let others contribute as you build.

For first-gen entrepreneurs, building something of your own doesn’t mean you have to build it alone.

What’s one task you struggle to hand over?

#firstgenentrepreneur #latinoentrepreneur #latinownedbusiness #genzbusiness #buildyourbusiness

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Most businesses don’t fail because the founder lacked ideas.
They struggle because ideas never become consistent actions.

In Episode 2, Barney Santos and I discuss the difference between starting a company and building one.

Building requires decisions, deadlines, accountability, follow-up—and the discipline to finish what you started.

The goal is not to do everything today. The goal is to identify the action that moves the business forward and complete it.

What important task have you been postponing?

Save this carousel, then finish that task before beginning something new.

Episode 2 with Barney is live tomorrow at 6 pm 🔥🔥

First generation founders 18-25 building in LA, don’t forget to save this
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#latinaentrepreneur #firstgenfounders #firstgenstudent #womeninbusiness #buildyourbusiness

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A 5K where the water stations are breweries. 🍺🏃

Nobody asked for this. Some of you trained for it anyway. And yet, here we are.

The 4th Annual Whittier Brew-levard 5K, a craft beer run down Whittier Blvd in Montebello and Pico Rivera, is THIS Saturday, October 24th.

Is it a race? Is it a bar crawl with cardio? Is drinking during a 5K medically advisable? Yes. Maybe. Please hydrate.

Here’s how it works: 🏃 Run or walk 5K from Montebello to Pico Rivera & back 🍺 Stop at Angry Horse Brewing, Brewjeria + Alchemy Craft 👕 Get a shirt 🥇 Get a medal 💦 Drink some water so everyone can
pretend this is a legitimate athletic event ❤️ 100% of proceeds benefit Inclusive Action for the City’s LA Street Vendors Solidarity Fund. So technically, this is cardio for a cause.

Lace up the Cortez. Pull up the high socks. Stretch if you feel like it. We are all winners here.

The road and cold chelas await. Your knees have been formally notified.

📍 Starts at Angry Horse Brewing, 603 Whittier Blvd, Montebello 🗓️ Saturday, October 24 · 11AM 🎟️ Spots are limited. Link in bio to register or visit brewlevard5k.com
 👯 Tag the friend who owes you a beer
Come run irresponsibly... responsibly.

#beerrun #craftbeer #eastla #montebello #picorivera

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Episode 1 | Barney Santos

In this first episode Barney takes us back to his upbringing and shares who influenced him most growing up.

I strongly believe that one person’s example can shape what we believe is possible—and the future we choose to build.

And this is just the beginning. 🔥 Barney and I spoke openly about depression, purpose, resilience, and our journeys from first-generation students to building successful businesses. These episodes get personal, and I can’t wait to share them with you.

If you’re a first-gen aspiring entrepreneur 18 to 24 figuring out where to start, this series is for you.

Who has had the biggest influence on your life?

Episodes directed by the AMAZING @raymundoarchila

#firstgenentrepreneur #latinoentrepreneurs #firstgenfounder #latinaentrepreneur #founderstories

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As Hispanic Heritage Month comes to a close, we honor the people and stories behind the places that bring our community together.

For BLVD MRKT, that story starts with our founders, Barney and Evelyn Santos. Latino-owned and partners in life and in work, they’ve poured their hearts, souls, and countless hours into these four walls, building something that’s become so much bigger than a food hall.

Today, BLVD MRKT stands as a community hub where local businesses grow, people connect, and memories are made.

But behind their 5 year milestones are the untold stories, the unseen faces, and the moments most people never get to see.

As Barney and Evelyn reflect on the last five years, they’re also looking ahead to what the next five could bring. Stay tuned for the full story ✨

Wishing you all a beautiful weekend. Be good to yourself and others. Con mucho amor.
BLVD MRKT

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First-generation founders are often told to “network”—but rarely told which relationships can actually protect their businesses.

You don’t need 500 contacts. You need trusted professionals who understand your company and answer before a problem becomes expensive:

A business banker

A CPA

A business attorney

An insurance agent

The biggest mistake is waiting until you need financing, receive a legal notice, face a tax deadline, or experience a loss to make the first call.

Build these relationships while things are going well. That is not just networking—it is part of building a stronger business.

If you are first generation 18-25 don’t forget to Save this checklist, then tell me: which relationship do you still need to build?

#firstgenfounder #firstgenentrepreneur #latinaentrepreneur #buildyourbusiness #womeninbusiness

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GIVEAWAY ALERT

The 4th Annual Whittier Brew-levard 5K is happening Saturday, October 24th, and we want you to voluntarily run down Whittier Blvd while stopping at breweries to drink beer. Curious about doing a 5k, well this is probably the best one to start. Run, walk, skip, no pressure just fun along the way. Grab your crew and sign up!

Is this a race?
Is it a bar crawl with cardio?
Is drinking during a 5K medically advisable?
Here’s how it works:

5K from Montebello to Pico Rivera & back.
Stops at @angryhorsebrewing , @brewjeriacompany + @alchemycraft

1 Get a shirt 👕
Get a medal 🥇
Drink some water so everyone can pretend this is a legitimate athletic event 🍺

100% of proceeds benefit @inclusivaction LA Street Vendors Solidarity Fund. So technically, this is cardio for a cause.

Lace up the Cortez. Pull up the high socks. Stretch if you feel like it. We are all winners here.
The road and cold chelas awaits. Your knees have been formally notified

Saturday, October 24 • 11AM
Non-alcoholic options available at every brewery

Giveaway closes 10/12

Tag your favorite beer drinkers & join me!

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What a day! ✨💕🙌 So great to be at @hustleandheartcollective Entrepreneur Summit!

We loved meeting amazing entrepreneurs and sharing the resources we provide – like small business loans and workshops.

We also led a panel called Buy Back the Block, talking about what it takes for local businesses to purchase commercial real estate so they can become owners and stay rooted in our neighborhoods. Thank you @barneysantos of @blvdmrkt and Andres Vargas of @lafortaleza.co for joining us!

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Latino power is not just cultural influence. It is economic impact.

That is why conversations like the one I had with entrepreneur Barney Santos matter. We spoke about first-generation entrepreneurship, success, failure, depression, community, and the realities behind building something that lasts.

Latino leadership is not only about individual success. It is about creating jobs, opening doors, and making the path clearer for the next generation.

Follow for the upcoming lessons from our conversation.

Sources: Latino Donor Collaborative, U.S. Bureau of Labor Statistics, and Stanford Latino Entrepreneurship Initiative.
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#firstgenfounder #firstgenentrepreneur #latinaentrepreneur #hispanicheritagemonth #youngentrepreneurs

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Who benefits when Latino entrepreneurs succeed?

Today I sat down with @barneysantos to talk about first-generation entrepreneurship, depression, success, failure, and building opportunities for our communities.

If you’re a first-gen founder trying to build a business that lasts, this conversation is for you. Episodes coming soon.
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Remember to follow for honest lessons on building a business that lasts
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Episodes are directed by @raymundoarchila

#firstgenentrepreneur #firstgenfounder #latinaentrepreneur #womeninbusiness #hispanicheritagemonth
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How do we keep our businesses rooted in the neighborhoods that raised it?

Learn how to Buy Back the Block at the Come Up Lab Stage at the Hustle & Heart Entrepreneur Summit 2026.

If you’re getting ready to own property, join us for this panel to learn all about commercial property ownership. Stop renting and start building generational wealth. 💸🏣

On the panel:
💰Veronica Saldana, Inclusive Action
💰Barney Santos, Gentefy
💰Andres Vargas, La Fortaleza, Inc.

Moderated by Sharon Senko of Inclusive Action.

September 28 at the LA River Center and Gardens. Built to L.A.st.

We’re officially SOLD OUT, but we put out a limited release of tickets. Click the link in bio and get yours before they’re gone! 🎟️

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