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Paul Brooks

@basswolf

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Connecting people, music and culture.
CEO & Director of Publicity @takeaimmedia.
Advisory Board @newfeelingcoop.

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Throwback
📸 @allisonseto by @basswolf

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6 months ago

Introducing Paul Brooks aka @basswolf

Paul Brooks has spent over twenty years in this industry, as Canadian publicist for Ninja Tune, as PR lead for Sled Island and Bass Coast, as a CJSW programmer, and as a Calgarian who has watched this city’s scenes build and rebuild.

At SYNC, Paul will be speaking about Audience Development for Independent Artists. This session is a working look at how independent artists build an audience in 2026.

Expect real campaigns and real numbers, including the ones that did not work. Expect a frank conversation about what is actually achievable from Alberta, where the opportunities here are underrated, and where artists waste money. You will leave with a framework you can apply to your next single, EP or album.

This is the kind of knowledge we want to make space for at SYNC: specific, lived and connected to the work itself.

November 14 at the National Music Centre.

Tickets are available now. taken in Studio Bell / National Music Centre by @basswolf

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4 days ago

30 hours in Toronto. Some of it was very professional. Congratulations to all the @polarismusicprize nominees! taken in Toronto, Ontario by @basswolf

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24 days ago

We wanted to get some incredible storytellers into the room to talk about how ideas form, move, bubble up and change the world. Presented in collaboration with @albertaviews we’d love for you to join us on day 1 of our conference for ‘Ideas Into Movement : Enter the Fringe, Move Our Public Consciousness’

This panel brings together some fantastic thinkers to explore how artists, journalists, and cultural workers bring ideas from the margins into dominant narratives. How are ideas tested, amplified, suppressed, and fragmented through our algorithmic culture? Join @basswolf (Take Aim Media), @tseringasha (Avenue), @jessarcand (Reverie Magazine, Take Aim Media), and @calgaryhester (the Sprawl) in this fascinating exploration of the present age.

Thursday, August 13 2 PM - 3 PM Contemporary Calgary 701 11 ST SW
FREE ENTRY
 RSVP required, link in bio! by @basswolf

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3 months ago

Between live music, interviews, and late nights, sometimes the best way to experience Sled Island is on two wheels. 🚲

Where did your Sled Island adventures take you this year?

Hear more from Sled Island’s festival manager, Tyra!

#sledisland taken in Calgary, Alberta by @basswolf

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3 months ago

What role does community radio play in shaping a city’s music scene?

On location at @sledisland Village, Take Aim Media’s Paul Brooks sat down with CJSW 90.9 FM Podcast Coordinator Kaamil Kareemi to talk about the station’s impact on Calgary’s music community and the ways CJSW continues to be a beacon for under-represented voices.

Watch the full conversation above. 🎙️ taken in Calgary, Alberta by @basswolf

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4 months ago

The nineteenth edition of Sled Island Music & Arts Festival arrived with sold-out shows, packed venues, and some of the most engaged crowds the festival has seen in recent memory.

What follows is a festival diary written from a perspective of Take Aim Media’s Paul Brooks and Jess Arcand: two publicists, both Calgarians and longtime Sled superfans, who spent five days toggling between laminates and just being people who love music.

Read about it on @northerntransmissions

✍🏻 @basswolf & @jessarcand taken in Calgary, Alberta by @basswolf

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4 months ago

Congrats to @beverlyglenncopeland, @cariboumusic, and @lil_louanges on the @polarismusicprize long list. From the whole Take Aim team. 🖤 #polarismusicprize by @basswolf

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4 months ago

I wear a lot of hats, but this one fits just right. So proud to support the @canadianfolkmusicawards #CFMA #CanadianFolkMusicAwards taken in Calgary, Alberta by @basswolf

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6 months ago

Sled til I’m dead.
@sledisland #sledisland2026 taken in Calgary, Alberta by @basswolf

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7 months ago

What’s been on repeat for @basswolf ?

Paul Brooks rounds up three favourite albums of the year — featuring some very familiar Take Aim names 👀

Hit play and drop your favourites! taken in Canada by @basswolf

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10 months ago

Conference season is on! Catch me next weekend at Purple City’s Talk City Conference in Edmonton, diving into today’s media realities + how to make your story heard.

@purplecityfest @chateaulacombehotel #TalkCity #PurpleCity taken in Edmonton, Alberta by @basswolf

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a year ago