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ai | creators | business | ugc
creative entrepreneur @buildingfullhouse & Dali.africa
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Allow me to reintroduce myself.

My name is Marcelo, and I wear a few different hats!

For those of you who are new here, I'm a founder, a creator, a partner, dog dad, and someone who's just trying to build a life I'm proud of.

I'm also doing my absolute best to show up more online, but between building businesses, growing what I believe will become South Africa's biggest creator network, and everything else life throws at me, building my own personal brand sometimes takes a back seat.

CASE IN POINT, this video is already two months old. 😂

But here we are!

I come from humble beginnings, and I've always believed that where you come from doesn't have to determine where you end up.

I'm just a kid with big dreams, an almost delusional belief in what's possible, and a genuine desire to create opportunities for other South Africans along the way.

If sharing my journey inspires even one person to back themselves and go after their dreams, then that's a win in my books! by @bettrcallcel
59
10 days ago
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Two friends, one bet. ♠️♥️

Full House Creative was built with one thing in mind: performance.

Built with creators. Built for brands. Designed for scale.

We might be the new kids on the block, but we’re backed by a bigger network of founders, operators and creatives who’ve been building in this space for years.

Grateful to everyone behind the scenes who has backed the vision from day one, and to every creator and client who’s taken a seat at the table.

We’re only getting started. 🚀

Wearing: @hm 
Content: @culturemorphcreative @moe_thephotographer by @bettrcallcel
49
11 days ago
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After a long time building this in the background, Full House Creative is finally here.

Some big wins along the way, lessons that shaped us, and partners who believed in this from day one.

We build performance content systems for Africa. Built for brands, powered by creative technology.

Most content gets you views. Ours gets customers.

Thanks to our amazing clients, partners & team.We've been quiet. That's about to change. 

Follow along for the journey ♥️♠️ by @bettrcallcel
66
6 months ago
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What is all the hype about chicken feet? 🤨🔥

What's for lunch Ep 15 OUT NOW by @bettrcallcel
48
2 months ago
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Things are getting uglier by the day 😂🔥 the what's for lunch series continues by @bettrcallcel
17
2 months ago
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Things are getting ugly! 😂 #whatsforlunch by @bettrcallcel
22
2 months ago
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What did we eat today? 😭

We’re now drawing for each other, we don’t get to see the meals beforehand, AND we have to try whatever gets picked. 😂 by @bettrcallcel
33
2 months ago
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WHAT FOR LUNCH: THE REMIX 

The rules of the game have changed. 👀

We’re now drawing for each other, we don’t get to see the meals beforehand, AND we have to try whatever gets picked. 😂

Drop a comment to stand a chance of winning a FREE LUNCH with every video we drop 🍔 (we still have to draw it though!) by @bettrcallcel
34
2 months ago
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POV: you live in South Africa 🇿🇦 by @bettrcallcel
5
5 months ago
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WHAT FOR LUNCH: THE REMIX 

The rules of the game have changed. 👀

We’re now drawing for each other, we don’t get to see the meals beforehand, AND we have to try whatever gets picked. 😂

And because we’re loving the banter… we’re giving you the chance to win a FREE LUNCH with every video we drop 🍔 (we still have to draw it though!)

All you have to do to enter is comment below. 👇

Let the games begin. by @bettrcallcel
28
2 months ago
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What's for lunch - Birthday Edition 🎂

We're giving away a free lunch to someone who comments on this video! 👇🏻 by @bettrcallcel
31
2 months ago
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My top 5 side hustles I've tried as a 29 year old South African 🇿🇦 by @bettrcallcel
32
2 months ago
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