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Marcelo de Jesus | UGC Expert 🇿🇦

@bettrcallcel

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ai | creators | business | ugc
creative entrepreneur @buildingfullhouse & Dali.africa
📂 [email protected]
↓ work with me

POSTS STORIES REELS TAGGED

What’s Full House Creative’s secret sauce? 👀

We sat down with @_reecemeyer co-founder of @acelabs.co.za to unpack what makes Full House Creative tick.

From being incubated within Ace Labs and leading the TikTok Creative Exchange Programme, to working with some of South Africa’s biggest brands, it’s been quite the journey.

Here’s a little insight into how we got here, what sets us apart, and what we’re building next. 🚀

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What a full circle project and moment! If you’ve been following the journey, you knooow how far back this goes so what an honour to be trusted with a full staff shoot with the @acelabs.co.za team! Super proud of our @culturemorphcreative team for holding it down fr and extremely grateful😭🔥

Studio: @photohire @sunrisefilmstudio

#production #studio #photography #videography #acelabs

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@bettrcallcel I will treasure you until I can’t treasure you any longer (never)😂 @buildingfullhouse

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Welcome to our new series: What's for lunch? 🍔

The rules are simple:
✅ we draw a random budget
✅ we find the best meal we can
✅ we rate and review it

❌ we cannot go over budget
❌ we cannot carry over budget into another day

Follow along to see what we get, and let us know in the comments, what you would buy with today's budget! 👇

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Content without distribution is just noise.

Our recent trip to JHB reminded us of something simple:

The best brands aren’t just creating better videos, they’re building better systems around them.

We spent the week connecting with some of the country’s biggest retailers, unpacking distribution, scale and what meaningful partnerships could look like in the year ahead.

We sat with industry leaders who’ve built great businesses and were reminded that growth doesn’t happen by accident. It happens through repeatable systems, sharp thinking and the right people around the table.

And we connected with creators from different walks of life, hearing what they’re navigating, where the industry is heading, and how the next generation of talent needs more than just opportunities, they need structure, support and access.

That’s the bigger picture we’re building towards at Full House.

Not just more content.

Better distribution. Better systems. Better opportunities.

Follow the journey as we build Full House Creative.

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Is this what @ervebukasa meant by be who you are?😂😂 #fyp #viral #SouthAfrica #reel

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Behind the scenes on our latest inDrive shoot 🇿🇦

15 seconds to announce card payments for SA drivers - and a whole lot of fun bringing it to life.

That's the kind of brief we love!

A real message, a real audience, and a real opportunity to drive the most impact in the shortest time.

Big s/o to the inDrive team for the trust - and to the whole crew for pulling it together fast and making it look good doing it. ♥️♠️

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After a long time building this in the background, Full House Creative is finally here.

Some big wins along the way, lessons that shaped us, and partners who believed in this from day one.

We build performance content systems for Africa. Built for brands, powered by creative technology.

Most content gets you views. Ours gets customers.

Thanks to our amazing clients, partners & team.We've been quiet. That's about to change.

Follow along for the journey ♥️♠️

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Priceless🥲

#capetown #southafrica #mzanzi #fyp #family

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@yuzriq @bettrcallcel and many more to come 🏃 how’s the new segment?

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