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BETTY DESIGNS

@bettydesigns

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Stylish performance endurance apparel + sportswear for women.
By @kristinnicolemayer
Train Hard. Style Harder.
Badass Is Beautiful®
Do Epic Shit®

POSTS STORIES REELS TAGGED

Kona 2026 in (some) photos. Betty celebrated 16 years and Kristin her 27th trip to the Big Island.

Thanks to everyone who came by the booth, grabbed some fun things, hung out, shared stories and just kept us smiling all week.

We're already dreaming of 2027.

Until next time Kona, Betty loves you!

First 7 snaps @danielgweiss

#trainhardstyleharder
#badassisbeautiful
#prettyfast
#alohabadass
#kona26 taken in Ironman Hawaii, Kona by @bettydesigns

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20 hours ago

Hot AF : Kona halter bikini sets + tech bandanas. Available in very limited quantities on the Big Island while they last.

#bettydesigns
#BettyStyle
#BadassIsBeautiful
#EnduranceCouture
#PrettyFast by @bettydesigns

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12 days ago

Kona, but make it retro. Stop by the booth and grab one of our Betty x Zara tanks printed with original graphics that celebrate this iconic location. Available in very limited quantities on the Big Island while they last.

#bettydesigns
#BettyStyle
#BadassIsBeautiful
#EnduranceCouture
#PrettyFast by @bettydesigns

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12 days ago

WELA. WELA.
MAKANI.
MANA.
Kona is coming.

Touch down Tuesday, October 6:
10:00 am MST online
12:00 pm HST in person in Kona.

#bettydesigns
#BettyStyle
#BadassIsBeautiful
#EnduranceCouture
#stylishAF
#DoEpicShit
#DisruptTheRaceCourse
#PrettyFast
#TrainHardStyleHarder by @bettydesigns

233

8

16 days ago

WELA. WELA.
MAKANI.
MANA.
Kona is coming.

Touch down Tuesday, October 6:
10:00 am MST online
12:00 pm HST in person in Kona.

#bettydesigns
#BettyStyle
#BadassIsBeautiful
#EnduranceCouture
#stylishAF
#DoEpicShit
#DisruptTheRaceCourse
#PrettyFast
#TrainHardStyleHarder by @bettydesigns

169

9

16 days ago

WELA. WELA.
MAKANI.
MANA.
Kona is coming.

Touch down Tuesday, October 6:
10:00 am MST online
12:00 pm HST in person in Kona.

#bettydesigns
#BettyStyle
#BadassIsBeautiful
#EnduranceCouture
#stylishAF
#DoEpicShit
#DisruptTheRaceCourse
#PrettyFast
#TrainHardStyleHarder by @bettydesigns

209

15

16 days ago

And just like that, the 2026 race season is coming to an end. It seems like just yesterday we were mapping out our A, B, C races, setting goal FTP numbers, planning routes with our besties and texting each other over which kit to wear.

Which Betty design was your favorite to date?

Next up—Kona . . . Yup. We'll be on the ground + launching a limited collection online next week.

(teaser, soon.)

Train Hard. Style Hard.
Badass Is Beautiful.
#PrettyFast by @bettydesigns

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20 days ago

Hey girl!
Training for that fall marathon or doing your first hybrid workout?

The equation is simple. Wear something that speaks to you. That transforms you. Unmistakably Betty.

Train Hard. Style Harder.

#badassisbeautiful #prettyfast #bettydesigns #bettystyle by @bettydesigns

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25 days ago

The Betty Squad Racing Team shined bright in Nice, France for the @Ironmantri 70.3 World Championship. 25 women toed that start line. 25 crossed that finish line—changed forever. For many, the bike elevation was all-time and one of the biggest challenges they’ve ever faced. They smiled, got aero, raced their hearts out, persevered, and cheered out loud for other women. We are so proud!

And, we might be biased, but they certainly had THE BEST LOOKING KIT on course.

Train Hard. Style Harder.
Badass Is Beautiful.
#bettydesigns

Photo: @slowtwitch @theewynn by @bettydesigns

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a month ago

The equation is simple. Wear something that speaks to you. That transforms you. Unmistakably Betty.

Train Hard. Style Harder.

#badassisbeautiful #prettyfast #bettydesigns #bettystyle by @bettydesigns

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2 months ago

Betty is NOT officially taking applications for the 2027 Betty Squad Racing Team.

But if you are convinced this is the place for you + you REALLY REALLY want to be a part of it next year—Hit up a gal that IS a Betty so she can recommend you.

Or send us your best audition, head shots, podium pic, Polaroids, screen test, video snippet or cold read to team@bettydesigns.com.

Good luck.
Submissions close 9/26.

Train Hard. Style Harder.
Pretty Fast.
#bettydesigns by @bettydesigns

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2 months ago

You never have to choose between style + performance again.

As a design-led company, Betty combines bold, beautiful, unmistakeable aesthetics with all the technical features.

Never settle. Our apparel is made with premium Italian fabrics, UPF protection, women's-specific chamois, flattering fits and (always) distinctive design.

Train Hard. Style Harder.

Claire is wearing the LTD Nice26 Pro Short Sleeved Triathlon Racesuit. Limited quantities remain.

#bettydesigns
#womenstriathlonapparel
#triathlonsuits by @bettydesigns

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2 months ago