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Creators of business opportunities throughout the world🌍
Boosting 🇫🇷 attractiveness on the global stage🚀
Detector of tomorrow’s talent with the V.I.E🌟
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🇫🇷✨ The doors are open!

Pardon My French has officially arrived at @depart.a.mental , @westfieldmallofscandinavia
 
For the next two months, discover a curated selection of 15 French brands bringing together fashion, beauty, fragrance, jewellery, gourmet food and lifestyle. ✨ 

From iconic French maisons to emerging brands, every corner of the pop-up celebrates the creativity, craftsmanship and elegance of French Art de Vivre. 

Looking for inspiration, unique gifts, exclusive products or simply a little touch of France in Stockholm? This is your sign to visit.

📍 Depart.A.Mental, Designers Gallery, Level 1, Westfield Mall of Scandinavia 
📅 15 October - 15 December 2026 
🕙 Open daily from 10 AM to 9 PM 

See you there 🇫🇷 taken in Westfield Mall of Scandinavia by @bf_nordics
12
2 days ago
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✨ A touch of France is coming to Stockholm. 

This autumn, discover Pardon My French, a unique pop-up celebrating the art of French living at Depart.A.Mental, Westfield Mall of Scandinavia. 
Get ready to explore a curated selection of 15 French brands across fashion, beauty, fragrance, gourmet food and lifestyle. 

Whether you’re looking for inspiration, a special gift, or your next favourite brand, this is your invitation to experience French Art de Vivre in the heart of Stockholm. 

📍 @depart.a.mental Westfield Mall of Scandinavia 
📅 15 October – 15 December 

👉 Swipe to discover the 15 brands by @bf_nordics
7
16 days ago
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🇫🇷🍇​ Tastin’ France returns to the Nordics this autumn!

Meet French wine producers, discover wines from across France and explore sustainable approaches to winemaking.

📍 Copenhagen: 26 October
📍 Stockholm: 9 November
📍 Helsinki: 11 November

From renowned appellations to exciting discoveries, Tastin’ France offers wine professionals a unique opportunity to connect directly with producers and gain fresh insights into the French wine landscape.

Participation is free of charge and reserved for wine trade professionals.

🇩🇰 majbritt.overgaard@businessfrance.fr
🇸🇪 cecilia.ekfeldt@businessfrance.fr
🇫🇮 sylvain.floirac@businessfrance.fr

#Tastin’France #Tastin’FranceCopenhagen #Tastin’FranceStockholm #Tastin’FranceHelsinki by @bf_nordics
1
a month ago
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🍷 🇫🇷​ Diving into the diversity of Beaujolais in Stockholm and Göteborg!
 
This April, Beaujolais wines took centre stage in Sweden. First, in Stockholm at @vinkallarengrappe and then in Göteborg, we brought together wine enthusiasts for 2 dedicated masterclasses, organised in partnership with @beaujolais_wines and @munskankarna 

Under the theme “Sip it, savour it and keep it”, @andersmellden guided participants through 9 carefully selected cuvées in each city, offering a fresh and in-depth look at the contemporary Beaujolais landscape.

Beyond the tasting, the sessions highlighted strong takeaways: 
✅ the rise of high-quality Beaujolais whites, 
✅ the wines’ ageing potential, 
✅ their excellent value for money
✅ a momentum driven by a new generation of producers working collectively

A big thank you to all participants for the vibrant exchanges and thoughtful questions.

@bymarkusnilsson by @bf_nordics
0
6 months ago
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🍷 Châteauneuf‑du‑Pape in Copenhagen 🇩🇰

Last week, we were delighted to host a dedicated event in Copenhagen celebrating the excellence of Châteauneuf‑du‑Pape, in collaboration with @chateauneufdupapewines 

✨ The day kicked off with an inspiring masterclass, “Châteauneuf‑du‑Pape: limitless style with authenticity”, led by Thomas Rydberg, featuring 12 cuvées showcasing the diversity and richness of the appellation.

🍇 In the afternoon, a B2B tasting brought together importers, sommeliers and journalists — a great opportunity to further strengthen the presence of Châteauneuf‑du‑Pape on the Danish market.

A big thank you to the six producers who travelled to Denmark, and to all participants for the great exchanges! taken in Copenhagen, Dennmark by @bf_nordics
2
7 months ago
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✨ Relieve the Highlights of French Beauty Experience in the Nordics! ✨

One week ago, we brought together French beauty brands and Nordic professionals in Finland and Sweden. From inspiring discussions to new partnerships, this event showcased how collaboration drives the future of beauty.

@holidermie @mariloubio_officiel @bigmoustache @parfumsdesiles_caraibes @reminiscence.paris @lepetitmarseillais @sothysparis by @bf_nordics
0
10 months ago
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💄🇫🇷 Don’t miss your chance to register to the French beauty Experience !

Next week, French beauty brands will be showcasing some of their most iconic products in Helsinki and Stockholm.

French beauty Experience is a unique opportunity to get to know the inspirations behind @bigmoustache @holidermie @mariloubio_officiel @lepetitmarseillais @parfumsdesiles_caraibes @reminiscence.paris and @sothysparis ‘s products.

Join us to this trade-only event to immerse yourself in the world of French wellness and beauty as well as enjoy some champagne. Thanks to our partner Bridor, you will also get to taste some macarons in Stockholm.

​👉​ Get your invitation your invitation via the link in bio by @bf_nordics
0
a year ago
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With more than 100 start-ups, over 100 investors, and numerous ecosystem players and corporates, French presence at @slushhq is truly remarkable this year!

@cci_lyon_metropole @rising.sud 

#slush2025 by @bf_nordics
0
a year ago
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Stockholm, you were sparkling! 🇸🇪✨ 
 
On November 12, Tastin’ France turned the spotlight on French wines in the heart of Stockholm.
 
30 French winegrowers travelled to Stockholm to share their passion and expertise with Swedish importers, sommeliers and journalists. A unique opportunity to discover new wines and meet new business acquaintances.
 
The Loire Valley was well represented with 10 wine producers, a big thank you to our partners @foodloire and @devup_cvl DEV’UP.
 
Thank you to everyone who joined us, your energy made this event special!

@franceinsweden @franceinfinland by @bf_nordics
1
a year ago
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What a day in Helsinki! 

On November 10, Tastin’ France brought together over 140 Nordic wine professionals, Finnish Master of Wine, Diplomates and 30 passionate winegrowers from France for an unforgettable tasting experience. 

🍷 From Champagne to Bordeaux, Rhône Valley to Provence, the event was all about discovering the stories behind the bottles and creating meaningful connections. 

Thank you to all importers, sommeliers, and journalists who joined us, your enthusiasm made this edition a success! 

A special thanks to Sturia Caviar for the beautifull Caviar and wines pairing! 🥂

#tastefrance taken in Helsinki by @bf_nordics
2
a year ago
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One Normandy, Many Ciders. 🍎

@maisoncidricolenormandie unites over 350 producers, farmers, artisans, and cooperatives to promote the excellence and diversity of Normandy’s cider tradition.

From ciders and perries to Calvados, Pommeau, and fruit juices, Normandy offers an exceptional range of authentic, high-quality beverages shaped by unique terroirs and savoir-faire.

Come and discover the taste, tradition, and innovation of Normandy.
🇫🇮 - Helsinki - November 10, 2025
🇸🇪 - Stockholm - November 12, 2025

👉​ Register via the link in our bio - For wine professionals only

#tastefrance by @bf_nordics
0
a year ago
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Discover the Craftsmanship and Sustainability Behind @ChampagnesSimonDevaux

🍾 Simon Devaux Champagne is a family-owned Champagne estate with 10 hectares across three renowned regions: Côte des Bars, Vallée de la Marne, and Côte des Blancs.

🍇 Using five grape varieties, two black and three white, the estate produces expressive and balanced Champagnes that reflect the diversity of its terroirs.

🌱 Committed to sustainable viticulture, Simon Devaux Champagne holds certifications such as VDC (Viticulture Durable en Champagne) and HVE (High Environmental Value). These practices ensure high-quality wines while preserving the environment.

Experience the craftsmanship, tradition, and authenticity of their Champagnes at #Tastin’ France, a B2B wine tasting event gathering French winegrowers.

🇫🇮 - Helsinki - November 10, 2025
🇸🇪 - Stockholm - November 12, 2025

👉​ Register via the link in our bio - For wine professionals only

#tastefrance by @bf_nordics
0
a year ago
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