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The Furon Test Drive for @newbalancefootball

To launch the new Furon boot, we invited 100+ of London’s best young ballers to battle it out for the title of fastest footballer in Hackney, Greenwich and Lambeth.

Putting the Furon through its paces with a series of challenges designed to test, challenge and ultimately redefine what it means to be fast at football.

Huge thanks to everyone who helped shape it and all the ballers who took part.

Creative Direction: Blind Faith w/ @josephprince_
Design Direction: Blind Faith w/ @tttremaine
Event Production: @littlegiantproduction
Football Creative: @alanbond_ by @blindfaith.studio

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3 days ago

Yunus Musah for New Balance Football.

Pre and post training in Bergamo.

Creative Direction: Blind Faith w/ @josephprince_

Photographer: @lewis.khan by @blindfaith.studio

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a month ago

Yunus Musah for New Balance Football.

Shot in Bergamo during last season’s loan spell at Atalanta BC, Yunus has hit the ground running this term at the heart of the AC Milan midfield.

Creative Direction: Blind Faith w/ @josephprince_

Directed: @jaydddouglas
Produced: @the_production_studios
DOP: @law.hughes
Grade: @nlsn
Music: @izzycofie @reek0__ @samtheman.99 by @blindfaith.studio

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a month ago

KPIs by @blindfaith.studio

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a month ago

Tottenham ’Til I Die for @spursofficial

A film about a special place, its football club and incredible fanbase.

Creative Direction BLIND FAITH, w @josephprince_
Directed by @alf_whiteman
Music by Les Whiteman (his father)
Voiced by @himeshjpatel
Starring Tottenham fans.
Produced by @mylowe_ and Martin Caulfield

Edited by @edit.benson
Mixed by Guy Chase

S/O to @somesuchandco and everyone at BLIND FAITH 🤍 by @blindfaith.studio

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2 months ago

"Make Yourself Comfortable"
All over India for @batashoes by @blindfaith.studio

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2 months ago

“Make Yourself Comfortable” for Bata.

The ultimate invitation to get comfy, with a little help from those who know comfort best.

Thanks to @batashoes for the trust.

Creative Direction: @blindfaith.studio
Photographer: @billy_blond
Production Company: @spingunmedia by @blindfaith.studio

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2 months ago

Yan Diomandé by @danipujalte for New Balance Football.

Celebrating the slow process that goes into being a fast footballer.

Creative Direction: @blindfaith.studio
Photographer: @danipujalte
Production Company: @canadacanadaphoto

Read more in bio by @blindfaith.studio

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2 months ago

“Fast Is A Slow Process” for New Balance Football.

Launching the latest iteration of the Furon speed boot to the world with man of the hour @yandiomande.

Huge thanks to @newbalancefootball.

Creative Direction: Blind Faith
Director - @walidlabri
Production Company - @lovesongfilms

Editors - @finalcutedit
Post House - @timebasedarts
Sound - @750_mph
Music Supervision - @mstrpape

Read more in bio by @blindfaith.studio

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2 months ago

Blind Faith is about sporting obsessions and the lives that we build around it.

You can read it online (link in bio).

Swipe right for the runners and riders.

L’APPEL DU VIDE @raajulubushell
Ex-national swimming champion Rebecca Achieng Ajulu-Bushell examines what happens when a sporting life starts to fade.

LET’S GO F*CKING MENTAL @tommerlinford
Tom Ford looks at the drivers behind tribalism and obsession amongst sports fans.

SILENT OBSESSION @lydmorrish 📸 @harrymitchell
Lydia Morrish on the hardcore chess scene of South London.

CAST IN IRON @clive_martin1 📸 @harrymitchell
Clive Martin pays a visit to London’s most notorious gym.

THE BEATIFIC GAME @kyle.macneill 🎨 @bloody_bishop
Kyle MacNeill investigates the rise in footballers putting Christian faith in their success.

HARD BAIT @theo.cottle
Theo Cottle captures the carp fishing obsessives in Burgess Park, South London.

CLASH OF CULTS
Chloe Gray investigates the brewing culture war at the heart of running.

HOW SPORT TOOK OVER MY BRAIN @clive_martin1
🎨 @bloody_bishop
Clive Martin on a viewing life which has increasingly become dominated by sports.

BETWEEN THE LINES @naomiaccardi
Interview with Naomi Accardi about a life and work defined by football.

AMONG THE BADGERS @crlz_bkr 📸 @harrymitchell
Charlie Baker, editor of The Fence takes a look at the county cricket cultists.

SAN SIRO / DUOMO @johnjosephholt

EVERYWHERE WE GO @willrs
Will Robson Scott on the obsessive nature of football fans and his book Over Land and Sea.

CHAMPAGNE BREAKFAST @joe_bish 📸 @_yushy
Joe Bishop sees out to discover the impact on Luke Littler. Barry Hearn and big money on the humble darts team.

DOWN TO THE DEN @jsburke 📸 @jeromefavre
Jack Burke explains how he fell in love with Britain’s least socially acceptable football club.

FISHING @johnjosephholt

Thanks to @tttremaine for the tender loving care on design. by @blindfaith.studio

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3 months ago

Yan Diomande for New Balance Football.

Pre and post training in Leipzig.

Creative Direction: Blind Faith w/ @josephprince_

Photographer: @lewis.khan by @blindfaith.studio

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3 months ago

Yan Diomande for New Balance Football.

Marking the signing of one of the world’s most exciting football talents, @yandiomande, to @newbalancefootball.

Creative Direction: Blind Faith w/ @josephprince_

Directed: @jaydddouglas
Produced: @the_production_studios
DOP: @law.hughes
Grade: @_nlsn_
Music: @izzycofie @reek0__ @samtheman.99 by @blindfaith.studio

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3 months ago