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Designworks, a BMW Group Company

@bmwgroupdesignworks

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Welcome to Designworks.
A global design studio + BMW Group company shaping what’s next across industries.
📍Los Angeles | Munich | Shanghai

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Episode 03. Nicola Mondini, Automotive Designer.Inspired by pure driving experiences, classic romantic silhouettes, and the iconic BMW Z8, Nicola explores his creative path and what makes BMW design truly unexpected.STUDIO VOICES, a new series by Designworks.#designworks #studiovoices #automotivedesign #bmwgroup #designer by @bmwgroupdesignworks

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3 days ago

The final whistle has blown. ¡Nuestra más sincera enhorabuena a España! 🏆For one unforgettable month, the world spoke one language: football. And it reminded us what makes the game so powerful – teamwork.Every great team is built on trust, connection, and shared purpose. And it needs spaces that reflect that: places to come together, to reflect, and to find strength for what's next.The BOW was designed for exactly that.Built for teams throughout their journey – from the first match to the final, and every moment in between – this exclusive cabin balances togetherness and retreat.Gathering spaces for celebration. Private suites for rest. A bar where stories are shared long after the cameras stop rolling.Because the greatest moments aren't only played on the pitch. They're lived in the spaces in between.To every team that made this World Cup unforgettable – thank you. Here's to every player. Every supporter. Every moment that reminds us why teamwork matters. ⚽️ ✨@bmwgroupdesignworks #Final #Spain #Argentina #LufthansaTechnik #keepyouflying by @bmwgroupdesignworks

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5 days ago

No plugging in. No stepping out. Just charging.Designworks partnered with IONCHI, the premium high-power EV charging joint venture between BMW and its partners in China, to design the exterior of its ACD, an automatic charging device that brings a smoother, drive-in charging experience to life.#Mobility #ChargingInfrastructure #EVCharging #ProductDesign #IndustrialDesign by @bmwgroupdesignworks

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10 days ago

“Designing the X Sculpture as an automotive designer meant translating a motion-driven visual language into something permanently still. While seemingly counterintuitive, we had to create a sculpture that felt dynamic and future-oriented, yet stable enough to become a gathering place for people, where the final form isn’t just expressive, it actually becomes part of their everyday lives.” — Nicola Mondini, Creative Director, Automotive Design at Designworks LA From first sketch to final installation, the project reflects how automotive design thinking can extend beyond the vehicle itself.#BMWGroup #BMWX5 #automotivedesign #BMWGroupDesign by @bmwgroupdesignworks

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16 days ago

What It's like to Be a Working Student at DesignworksFrom unexpected lessons to real-world responsibilities, we caught up with Kenzy from our Munich Studio to hear what it's like to be a working student at Designworks.Originally from Egypt, Kenzy joined Designworks while studying in Munich, where she completed her Bachelor's degree in Media Informatics, a field that combines computer science, design, and digital media. From day one she has been part of the Marketing team, transforming project content into engaging social media posts and reels that offer a glimpse behind the scenes of our projects and studio culture.As part of her training with us, Kenzy recently took on a rapid-fire interview, a fun exercise designed to capture her insights while honing an essential communication skill: keeping it short and impactful.Designworks in one word?Unapologetically authentic.Biggest surprise?How seriously your ideas are taken, you're not just supporting, you're shaping things, and every idea is genuinely values. Also even small ideas.Biggest "aha" moment?Understanding that design isn't just about making things look good, but about creating impact and meaning. And realizing that no matter how many details you think you've covered, there's always more beneath the surface.One skill you will keep forever?Digital content strategy, understanding how to shape ideas into content that resonates and builds a lasting engagement.#Designworks #WorkingStudent #LifeAtDesignworks #Marketing #ContentStrategy #MediaInformatics #Munich #DesignCareer #StudentLife #BehindTheScenes by @bmwgroupdesignworks

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17 days ago

Happy 4th of July from all of us at Designworks! 🇺🇸Created by Designworks’ LA Studio for BMW’s 4th of July In-Car Festive Mode, this celebratory animation is a tribute to BMW’s story in the United States, from the people who build every BMW X at Plant Spartanburg to the families and drivers who make these vehicles part of their own journeys.Set against sweeping American landscapes, the experience follows the all-new BMW X5 as it travels from the Home of X alongside a roaming bison, through mountains, open plains and small-town neighborhoods before arriving home, celebrating the spirit of exploration, craftsmanship and community that connects them all.Available to BMW drivers as part of BMW’s In-Car Festive Mode, it’s a small moment of delight inspired by the places, people and traditions that continue to shape the BMW story in America.Capture by: @corncheesy // @cdrueco // @mcfrancisco111 #BMWGroup #BMWGroupDesign #BMWX5 #DigitalExperiences #Animation by @bmwgroupdesignworks

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21 days ago

Game on!With the World Cup in full swing, our Munich team is showing up in their national jerseys to celebrate the global spirit of football. Different flags, different stories, but one shared excitement that connects us all. Here’s to diversity, team spirit, and the moments that bring us together, on and off the field.#WorldCup #FootballFever #TeamSpirit #GlobalVibes #DiversityMatters #OneTeamOneDream #OfficeLife #CompanyCulture #Together by @bmwgroupdesignworks

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22 days ago

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23 days ago

Congratulations to the teams across BMW Group on the launch of the all-new BMW X5, the next chapter in a story that continues to redefine premium mobility.Bringing together Neue Klasse technologies, electrification, hydrogen innovation and a bold vision for the future, the fifth-generation BMW X5 demonstrates how great ideas continue to evolve.At Designworks, we’re proud to have been there from the beginning. The original BMW X5 was designed at our California studio, where the idea of a Sports Activity Vehicle was inspired by an active, outdoor lifestyle and a new vision for premium mobility, helping establish an entirely new segment.It’s exciting to see that spirit of innovation continue to shape the future of BMW X.#BMWGroup #BMWX5 #neueklasse #BMWGroupDesign #automotivedesign by @bmwgroupdesignworks

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25 days ago

While our latest World Cup graphics for MINI may look straightforward, creating them required a deep understanding of football culture, a sensitivity to MINI’s heritage and iconic character, and many creative decisions along the way.#mini #minidesign #bmwgroupdesignworks by @bmwgroupdesignworks

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It could be a desktop wallpaper, but it’s also one of the most technologically sophisticated working landscapes in the world.After decades of designing machines for environments like this, Industrial Designer, Christopher Lavelanet still finds something inspiring about standing in the middle of it.Because no matter the scale, design starts with people. The tools may change, but the need for intuitive, seamless experiences remains the same.That’s the lens we bring to every partnership at Designworks.#Designworks #IndustrialDesign #AgTech #DesignThinking #Mobility by @bmwgroupdesignworks

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As AI continues to influence the creative process, designers are navigating new ways to bring technology into their workflows without losing the human perspective that gives design meaning.In a new episode of Tell Me More, Julia de Bono and Delaney Santos of @bmwgroupdesignworks join host Andrea Gauss to discuss how AI is shaping creative workflows, collaboration, and the evolving role of the designer.Tap the LINK IN BIO to listen. 🎧 by @bmwgroupdesignworks

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