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Slow-cooked Bovril Beef Short Ribs with Sweet Potato Mash & Cavolo Nero 
 
Slow-cooked beef short rib, served with mash and @Bovril gravy, is a high-protein dish that’s both satisfying and flavourful. The naturally sweet potato mash complements the rich beef, while the cavolo nero adds a fresh, slightly bitter note, balancing the meal perfectly.
 
Ingredients:
 
Beef Short Ribs:
2 tbsp Bovril in 500ml hot water
1.5kg beef short ribs
Salt and black pepper to taste
2 tbsp olive oil
1 onion, chopped
2 carrots, diced
1 stick celery, chopped
3 garlic cloves, minced
2 tbsp tomato paste
1 cup red wine
2 sprigs fresh thyme
1 bay leaf
 
Sweet Potato Mash:
4 large sweet potatoes, peeled and cubed
Salt to taste
 
Cavolo Nero:
300g cavolo nero
1 tbsp Bovril
Boiling water to cover
 
Method:
 
Preheat the oven to 170°C.
Season the beef ribs with salt and pepper. Heat olive oil in a large oven-safe pot over medium-high heat. Sear the ribs on all sides until browned, then set aside.
 
In the same pot, sauté the onion, carrots, and celery for 5-7 minutes. Add garlic and cook for 1 minute. Stir in tomato paste and cook for 2 minutes.
 
Pour in red wine, scrape the pot to deglaze, and simmer for 3-5 minutes until reduced by half. Stir in the Bovril mixture, thyme, and bay leaf. Return ribs to the pot, ensuring they’re mostly submerged.
 
Cover and braise in the oven for 3.5 hours until tender and the meat pulls away from the bone.
 
Meanwhile, boil the sweet potatoes in salted water for 15-20 minutes, then mash and season with salt.
 
In a small saucepan, dissolve Bovril in boiling water. Remove tough stems from cavolo nero, chop leaves, and cook in the Bovril solution for 5-7 minutes until wilted. Season with salt.
 
Serve the mashed sweet potatoes, top with a beef rib, and spoon over the braising sauce. Serve with cavolo nero on the side. 
 
Enjoy! by @bovril
14
2 years ago
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The Quickest and Tastiest Onion Gravy Recipe

This simple recipe is perfect for pairing with bangers and mash—it’s quick, easy, and packed with flavor!

Start by finely slicing a couple of red onions and frying them gently in butter over low heat. Once they’re softened, add some boiling water and two tablespoons of protein-rich Bovril. The deep, savory flavors of Bovril perfectly complement the sweetness of the onions, replicating the richness of a slow-cooked gravy in just minutes.

Bangers and mash is a true classic, and with this gravy, you’ll nail it every single time.

Recipe:
	•	1 sliced onion
	•	1 knob of butter
	•	1 tsp Bovril
	•	100ml boiling water
	•	1 tsp cracked black pepper
	•	1 tsp diluted cornflour (to thicken)

Serve and enjoy the ultimate comfort food!

[Advert] #bangersandmash #britishfood #dinnerideas #bovril by @bovril
9
2 years ago
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🔥WIN FREE BOVRIL + BOVRIL MERCH🔥
 
What's your favourite thing to have Bovril with? Let us know and you might be one of our lucky 5 winners to win a FREE jar and a woolly hat! 🙌:

To enter simply:
☕Like this post
☕Follow @Bovril
☕Comment your favourite thing to have Bovril with.
 
Open to UK residents aged 16+. Opens: 11:00 GMT on 19.02.2025. Closes 11:59 GMT on 26.02.2025. To enter: comment your favourite thing to have Bovril with on @bovril’s Instagram post. 1 entry per person, max 1 prize per person. 5 prizes available, 5 winners in total: 1 x Bovril jar +1 Bovril Hat per winner. The winner must respond within 7 days to claim Prize. If you win, the first letter of your Instagram handle will be shared upon request to confirm that a valid prize award took place. To opt out, email bovril@outlook.com within 7 days of winning. For full T&Cs see https://www.marmite.co.uk/termsandconditions.html by @bovril
123
2 years ago
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Which meal are you trying? 🥩👀

Add a burst of beefy goodness to your favourite dishes! 🙌 by @bovril
8
2 years ago
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The Ultimate Cheese on Toast

Technically, this is a classic dish called Welsh rarebit—don’t worry, no rabbits involved! It’s a rich, cheesy sauce made with a roux, but instead of milk, beer takes center stage for a deep, malty flavor.

I’m giving this iconic dish a bold twist by drizzling it with @bovril , adding a rich, beefy kick to take it to the next level.

Recipe:
	•	1 knob of butter
	•	10g flour
	•	150ml beer or stock
	•	Cracked black pepper
	•	Sliced tomatoes
	•	1 tsp Bovril to drizzle

Spread it over toast, broil until golden, and enjoy the tastiest cheese on toast you’ve ever had!

[Advert] #welshrarebit #bovril #cheeseontoast by @bovril
18
2 years ago
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Bovril is for life…not just tea.
Start your day off with a buttery beefy breakfast, a warming lunch time snack and end with a deliciously hearty dinner. All packed with rich beef and protein 🍝 #youralldaycompanion #Alldayflavour #bovril #Proteinpower #Beeflovers #Highprotein #Beefygoodness #Whatsyourbeef? by @bovril
21
2 years ago
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Have you cooked with @bovril ? 

This protein-rich beef paste transforms recipes into hearty, flavourful dishes—perfect for the season!

Beef, Bovril and Broccoli Bowl
A quick dinner or meal prep option:

1. Cook the Beef: Pan-fry 250g lean beef mince with 1 tbsp each of garlic and ginger.
2. Add Bovril: Dilute 2 tsp Bovril in 50ml water, then mix it into the beef.
3. Add Broccoli: Stir in cooked broccoli florets.
4. Serve: Spoon over 400g cooked rice.
5. Garnish: Top with spring onions, sesame seeds, and chili.
 
Packed with protein and flavour—Bovril is a game-changer!
 
Ingredients:
• 250g lean beef mince
• 1 tbsp garlic
• 1 tbsp ginger
• 2 tsp Bovril (diluted in 50ml water)
• Broccoli, spring onions, chili, sesame seeds
• 400g cooked rice

[ advert ] #proteinpacked #bovril #quickmeals #easyrecipes #beefrecipes #gymfood by @bovril
15
2 years ago
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Comment a 🐮 if you guessed what's at the end...

Did you know that one teaspoon of Bovril contains 4.4grams of protein? Beefy 💪 by @bovril
13
2 years ago
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🔥WIN a shirt signed by Peter Crouch🔥
 
As the Official Hydration Partner and sleeve sponsor of @BurtonAlbionFC, we’re giving away a home shirt signed by our brand ambassador, Peter Crouch
 
To enter simply:
☕Like this post
☕Follow @Bovril
☕Tag a mate
 
#BeefTea #ComeOnBovriiiil
 
Open to England residents aged 16+. To enter follow @Bovril on Instagram, like the Bovril post on @Bovril’s Instagram account and tag a friend in a comment on the competition post. 1 entry per account. The opening date for entries is 17:00 GMT on 31/03/2024 and the closing date for receipt of entries is 12:00 on 07/04/2024. 1x Prize available: 1x Burton Albion football shirt signed by Peter Crouch. For full T&Cs see link in bio. by @bovril
145
3 years ago
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Say hello to our LIMITED EDITION football jar! Coming soon to a retailer near you and on offer at Tesco. Keep your eyes peeled before they fly off the shelves #BeefTea #ComeOnBovriiiil by @bovril
12
3 years ago
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Bovril (Taylor’s Version)
@arsenal @taylorswift 👀 by @bovril
10
3 years ago
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With 2024 almost here, let’s take a look back at our biggest moment of 2023 - partnering with Peter Crouch and @officialburtonalbion 

Here’s some behind the scenes of when Crouchy came to meet the Burton boys 🎥🎬

#Bovril #BAFC #WarmingTheTerraces #BovrilIsMassive by @bovril
4
3 years ago
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