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Breakout Beauty & Breakout Wellness UK

@breakout.uk

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Finding the next breakout brands 🌟
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Meet @jennie.haire & @lisahughes_nt, founders of @gigisupplements and part of this year’s BWUK cohort 🌟 After years in clinic recommending four or five different products to the women they worked with, the Nutritional Therapists formulated their own blend to bring it all together in one daily scoop. Since launching into all 93 Boots Ireland stores in their first year, the next stop is the UK 🇬🇧 We’re so excited to be working with Jennie & Lisa and can’t wait to see what’s in store for Gigi 🔥 Follow along for more Breakout Wellness UK founder spotlights 👇 #BreakoutWellnessUK #GigiSupplements #wellnessfounder #womenshealth by @breakout.uk
3
2 days ago
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Next up in our throwback to the Breakout Beauty launch: @lucindahartkeats , founder of @wearekeats 🌟 Keats is a minimalist DTC skincare brand built around ingredient transparency. Since founding it in 2023, Lucy has shared supplier-verified efficacy percentages for her ingredients, so you know exactly what you’re putting on your skin. It’s vegan, cruelty-free, fragrance-free and sustainably packaged too 💪 We absolutely loved having Lucy on the cohort, and are SO proud that Keats took home the Bird & Bird best brand award at the finale 🏆 #BreakoutBeautyUK #Keats #BeautyFounders #11DaysOfBeauty by @breakout.uk
7
3 days ago
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Reliving the Breakout Beauty finale 🌟 #breakoutbeautyuk #beautyfounders #finale by @breakout.uk
9
4 days ago
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What. A. Night. ✨ Last night we closed Breakout Beauty UK 2026 with our Grand Finale, and we're still buzzing. After 10 weeks of masterclasses, buyer meetings and pitch drills, our founders took to the stage and absolutely smashed it. 🏆 WINNER: @BSSET (@ibabusamra & @mos.barbers ) take home a launch into 50 Boots stores with a Gold marketing package, a Boots.com listing, senior Boots mentorship and the full TikTok Shop package! 🥈 RUNNER-UP: @skingredients (@jenniferrock ) wins a Boots.com launch with a Silver marketing package and TikTok Shop support! 🚀 BOOTS IGNITE: @lifeofatrendforecaster announced that Boots will be taking two more brands into Boots Ignite: @mayahmothers (@j.renee.futures & @beccaheywood_ ) and @aeglesbotanicals (@zoemichellewilliams_ )! 🌟 Bird & Bird Best Brand Award: @wearekeats (@lucindahartkeats 🌟 Bird & Bird Innovator Award: @selkiehaircare (@cicelycoops ) None of this happens without our incredible partners: @bootsuk, @tiktokshop_uk, @ifglobalfulfilment, @twobirdslaw, @somerce_official, @fdd_international, HSBC Innovation Banking, @cew_uk, @weare.taylored, @amcor_official . Thank you for believing in emerging British beauty 💛 To our Beauty Board, Lead Ambassadors @rochellehumes and @susiematropic, and to @mmmmitchell @orielefrank @daisymaykelly_ @jameliaisobsessed @ameliasordell @luciemacleod1 @marinakimmy @dermatologist_adel @mdlondon : thank you for the mentoring, the honesty and the cheerleading. And to our 2026 cohort 💛 From Launch Day in July, you turned up open, curious and ready to graft. You hyped each other up before every pitch and built a genuine community. Every one of you showed the room exactly why you were chosen out of hundreds of applicants. @dussl.co @fraser_at_dussl @skinbunny_skincare_ @stil.suncare @alvmills @weareshyne @thatgoodhairuk @mayahmothers @j.renee.futures @beccaheywood_ @bsset.official @ibabusamra @mos.barbers @skingredients @jenniferrock @wearekeats @lucindahartkeats @aeglesbotanicals @zoemichellewilliams_ @selkiehaircare Once a Breakout founder, always a Breakout founder. This isn't the end, it's the beginning 🫶 #BreakoutBeautyUK #UKBeauty #BeautyFounder #beautyaccelerator by @breakout.uk
7
7 days ago
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Next up in our countdown to the Breakout Beauty finale: @alvmills founder of @weareshyne 🌟 SHYNE is a grooming brand for men with afro-textured hair — curls, coils, waves — built to serve a segment the grooming industry had long overlooked. Started with under £100 in 2018, Alvin has turned that gap into a growing brand with real community behind it 💪 We absolutely love having Alvin on the cohort, and are SO excited to see him take to the stage tomorrow🔥 #BreakoutBeautyUK #SHYNE #BeautyFounders #11DaysOfBeauty by @breakout.uk
1
9 days ago
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Next up in our countdown to the Breakout Beauty finale: @j.renee.futures & @beccaheywood_ , co-founders of @mayahmothers 🌟 MAYAH creates clinically tested personal care products supporting mothers through every phase — from pre-pregnancy to postpartum. It’s care designed around what really changes for a mother’s body, not a one-size-fits-all approach 💪 We absolutely love having Jess and Becca on the cohort, and are SO excited to see them take to the stage in two days time 🔥 #BreakoutBeautyUK #MAYAH #BeautyFounders #11DaysOfBeauty by @breakout.uk
6
10 days ago
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INTRODUCING THE BWUK 2026 COHORT 🔥 @majicprotein - Aidan Watts & Benjamin Ayres @indisupplements - Chris Read & Helen Snook @performance_bullet - David ‘Danger’ Hellard @thelabco_ - Joshua Mano Gilbertson & Tess Richards @howlworldwide / @howlpleasure - Samuel Douek & Tom Chilcott @kipandglow - Louise Hudson @gushcycle - Tanya Nyadzayo @tryelement5 - Jonny Bradley & Jack Woods @gutwealth.co - Gemma Stuart @gigisupplements - Jennie Haire & Lisa Hughes Watch this space to see more of our cohort and what they get up to 👀 #breakoutwellnessuk #wellnessfounder by @breakout.uk
8
10 days ago
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Next up in our countdown to the Breakout Beauty finale: @ibabusamra , co-founder of @bsset.official 🌟 BSSET (“simple” in Arabic) was born straight out of the barber’s chair — started when fans of @mos.barbers (16M+ followers) asked what products Mo, BSSET’s co-founder, used on them. That answer became a brand, and BSSET has since sold 300,000+ units, making it the #1 men’s hair styling brand on TikTok Shop UK 💪 We can’t believe the finale is just days away and are SO excited to see Ibrahim take to the stage 🔥 #BreakoutBeautyUK #BSSET #BeautyFounders #11DaysOfBeauty by @breakout.uk
3
11 days ago
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Next up in our countdown to the Breakout Beauty finale: JP Lawrence, founder of @skinbunny_skincare_ 🌟 Skinbunny is a UK anti-ageing skincare brand, home of the under-eye enhancer and facial contouring system that’s landed on ITV, Channel 4 and Sky. Built on high-quality ingredients at accessible price points, and backed by a 30-day money-back guarantee 💪 We absolutely love having JP on the cohort, and are SO excited to see him take to the stage on finale day 🔥 #BreakoutBeautyUK #Skinbunny #BeautyFounders #11DaysOfBeauty by @breakout.uk
5
14 days ago
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WHAT A LAUNCH 🔥 Yesterday we officially launched Breakout Wellness UK 2026! We introduced the 11 brands joining this years cohort, had a fantastic panel conversation hosted by @paulfrombreakout with some of our Ambassadors Kat & Danielle, co-founders of @the.ova.co & Hannah Samano, founder of @unfabled.co and so much more! A huge thank you to everyone who joined us: our partners, our Wellness Board & friends - we’re so excited to kick off this programme and introduce you to the cohort 🌟 #breakoutwellnessuk #launchevent #founder by @breakout.uk
6
16 days ago
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Next up in our countdown to the Breakout Beauty finale: Paris Reveira, founder of That Good Hair 🌟 That Good Hair makes plant-powered haircare for textured hair and sensitive scalps - curls, coils, locs, protective styles. Started in a bedroom in 2020, Paris has grown it into a brand with real presence, now stocked at Westfield White City and Centre:MK 💪 We absolutely love having Paris on the cohort, and are SO excited to see her take to the stage on finale day 🔥 #BreakoutBeautyUK #ThatGoodHair #BeautyFounders #11DaysOfBeauty by @breakout.uk
3
17 days ago
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Next up in our countdown to the Breakout Beauty finale: Fraser Wilson, founder of dussl☀️ dussl is a premium, gender-neutral skincare brand built around one daily habit: SPF. Recommended by British GQ and featured in British Vogue, dussl was named Best Natural SPF by SHEERLUXE SL.MAN, and it’s vegan, cruelty-free and dermatologically tested, donating 1% of every sale to skin cancer charities. We absolutely love having Fraser on the cohort, and are SO excited to see him take to the stage on finale day 🔥 #BreakoutBeautyUK #dussl #BeautyFounders #11DaysOfBeauty by @breakout.uk
3
18 days ago
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