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Breakout Beauty & Breakout Wellness UK

@breakout.uk

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Our founders, Chris and Helen, spent the day at @hollandandbarrett HQ yesterday as part of the @breakout.uk Incubator. What a day. An incredible British retailer investing in its business, its teams and the brands shaping the future of wellness. We’re often asked why INDI isn’t already stocked in H&B. Well… now might just be our moment 🤞 @majicprotein @performance_bullet @thelabco_ @howlworldwide @kipandglow @gushcycle @tryelement5 @gutwealth.co @gigisupplements
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Behind the scenes from the Breakout Wellness UK 2026 accelerator launch day ⭐️ GUSH was chosen from hundreds of applicants, alongside ten other amazing brands to be part of this incredible program ran by @breakout.uk in partnership with @hollandandbarrett and @tiktokshop_uk. Special shout out to the entire @breakout.uk team for the opportunity 💚 #BreakoutWellness2026 #FounderJourney #BuildingInPublic
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Well…some of you asked for it!! I had 4 minutes to pitch Stil to 150 investors, retailers and industry experts. I was so bloody nervous on the lead up to it but I loved every single minute of being on that stage and sharing Stil’s story. Who would have thought!! Big thanks to @breakout.uk for this opportunity 🩵🩵 #founderjourney #beautystartup #pitching #buisnessowner #founderlife
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We done our first LIVE on @tiktokshop_uk 👏 Thank you @breakout.uk for another amazing day down in London. We had a great day learning all things TikTok shop and managed to go live with @somerce_official This wouldn’t be possible without the incredible partners @hollandandbarrett #boots @weare.taylored And we can officially say… you can now buy our products on TikTok shop 👏
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I honestly didn't know what to expect when I applied for this @breakout.uk course, and I definitely didn't know what to expect when I actually got onto it! It is eye-opening, and I am just so grateful to be part of it, although I am very exhausted! Here's to the next 8 weeks!
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Big news for Majic! 🪄 We’ve been accepted onto @breakout.uk’s Wellness Accelerator, alongside 11 other brilliant brands, to help us take the next big step towards getting Majic onto retail shelves. We’ve come a long way since starting with a family recipe in Aidan’s mums kitchen, but there’s still so much for us to learn and achieve. We’re spending the next 8 weeks in the capital, learning from some of the best in the industry, making connections and figuring out how on Earth we can bring Majic to even more people. It’s a huge opportunity for our brand, and one we’re incredibly grateful for. We’ll be taking you along for the ride 🤝 #breakoutwellnessuk
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Come to the @breakout.uk awards with us 🏆👏✨💜💛 #dayinthelife #boots #breakoutbeauty #beauty
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I still can’t quite believe I’m writing this but… @aeglesbotanicals is coming to @bootsuk !!! 😭🎉 Last week was the finale of the 10-week @breakout.uk accelerator, and I had to do something that genuinely terrifies me - get up on stage and pitch Aegle’s in front of 150 people. At the end of the night, Boots selected four brands from the cohort as winners. And Aegle’s was one of them. 🥹 Which means we’re officially getting a listing in Boots!!! When I started Aegle’s four years ago, I could never have imagined seeing something I created sitting on the shelves of one of the biggest beauty retailers in the UK. We’ve bootstrapped the business from day one and so much of our growth has come from our customers sharing their results, recommending us to friends and telling other women about Aegle’s. There’s lots of work to do before we actually land on those shelves, but for now I’m just incredibly proud of how far we’ve come. 🤍
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Give it some @bootsuk
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Breakout Beauty Finale 🔥🔥🔥
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@breakout.uk ✨Having worked across both start up and heritage brands, I’m genuinely blown away by how far the beauty industry has come and by the pace at which it’s moving. From concept to counter, the speed of innovation, trends and consumer expectations is incredible. And the founders in the room were exceptional. The pitches were seriously impressive. What stood out to me most was the clarity behind the strongest brands. Purpose, story and a really clear point of difference. A great product is only the starting point. Consumers are thinking beyond their skin now. They’re thinking about wellness, longevity, lifestyle, how they feel and how everything fits together. I think that’s where some of the most exciting innovation in beauty is going to happen. Also so lovely to bump into people I’ve worked with over the years. So grateful to have been in the room. Thank you for having me and I can’t wait for the next one 🚀 … #BreakoutBeauty #BeautyFounders #BeautyIndustry #BrandBuilding
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It’s official, baby: Skingredients is coming to Boots UK. 🇮🇪🇬🇧 Last night is still hard to put into words. To be chosen by @lifeofatrendforecaster and the @bootsuk team - for their shelves in the coming year feels surreal. We’ve been working towards this for such a long time, and I’m incredibly proud of our brand, our team and everyone who has helped us get here. To every client who sent a message, wished us luck or became a cheerleader for the day: thank you. We felt every bit of that support. 💚 We’re delighted with how the pitch went. Now come the conversations, decisions and work behind the scenes to turn that moment into Skingredients sitting on shelves in the UK. Our mission remains the same: clinical skincare made clear. A regimen concept, an educational approach and support that continues after you’ve bought the product. All you need and no more. We’re so proud to bring that to the dermocosmetics space in Boots UK and fly the Irish flag. Being part of @breakout.uk @paulfrombreakout has been transformative. The peers, mentors, business owners, retailers and experts we’ve met have taught me so much. It’s an experience I’ll take with me for life, and I would wholeheartedly encourage anyone building a beauty brand to consider the next cohort. I’m already jealous that I won’t be in it. The FOMO is real. 😂 But we have plenty to keep us busy. We’re ready to roll up our sleeves and get this next chapter underway. UK, here we come. 💚 @mdlondon @erim @stil.suncare @selkiehaircare @bsset.official @aeglesbotanicals @mayahmothers @dussl.co @alvmills @thatgoodhairuk @wearekeats @skinbunny_skincare_ @davinakumal @cazdalton
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