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Bri | Wellness Retention Copywriter(@breathe_easycopy)'s profile avatar HD Profile

Bri | Wellness Retention Copywriter

@breathe_easycopy

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I guide wellness brands to predictable income
Email & web copy for repeat revenue
15+ brands helped📈
5 ways to increase repeat buys👇🏽
@brianadixon
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Lack of support = churn = profit gaps. So when it’s time to grow, it feels dang near impossible. If you want to find ways to better support your customers to stabilize your revenue and expand your margins, I’ve got 5 of them. Comment or DM “support” and I’ll send them to ya.💌 And part 2 is up. by @breathe_easycopy
6
5 months ago
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This winter has me feeling like my name should be Frosty⛄️ I know I’m a February baby but can we skip to March? I hate the cold😭 Anyway, since today marks another trip around the sun for me, it feels like the perfect moment to introduce myself. The approach I’ve refined over the years plays a huge part in achieving the results mentioned in the slides. It’s called the Breathe Easy Framework: 1. Connect – Open with acknowledging their current emotional state and validate it. Use their words to name what they’re feeling with compassion and precision. Show you understand them.

2. Soothe – Shift them out of overwhelm with gentle, grounded storytelling. Using nervous system regulation elements like spacious pacing and vivid imagery, mentally guide them to the end of the transformation they desire.

3. Guide – Share insights that dissolve their doubts, reframe limiting beliefs, and empowers them to recognize a clear path forward that feels achievable.

4. Invite – Position your offer as the vehicle that makes the transformation possible and more gentle than they expected. Show how it removes friction, shortens the timeline, and delivers who they’ve been wanting to become.

5. Reaffirm – Close with calm conviction. Reinforce that they’re capable, the timing is aligned, and the decision is safe. Create a sense of soothing, grounded urgency to help them realize moving now simply means feeling better sooner. Heavily inspired by my yoga practice if you can’t tell. I truly feel I’m the perfect blend of woo-woo and grounded lol. Heart-led, results-driven. It’s nice to meet you and I look forward to connecting😊 And if you’re ready for messaging that stabilizes your profits, increases retention, and helps your brand Breathe Easier, send me a DM and we’ll discuss options. I’d love to support you here.💌 • • • • • • • • • #brandmessaging #brandcommunication #copystrategist #retentionspecialist #brandcopy by @breathe_easycopy
2
8 months ago
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Do you view your obstacles as a compass or a constraint?🧐 stay tuned for ways to turn them into growth. • • • • • • • • • • • • • • #businessgrowthtips #businessgrowthstrategies #marketingconsulting by @breathe_easycopy
2
4 months ago
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You’ve probably heard the story. Two men spent a day chopping trees. One worked tirelessly. The other took a break every hour. And by the end of the day, the one who took breaks chopped way more trees than the other. When asked about it, he said every time he took a break, he sharpened his axe. A lot of us were taught that more effort gets you your desired results. But sometimes instead of lack of effort being the problem, it’s a dull ‘axe’. Taking a break doesn’t mean progress automatically stops. Sometimes that’s exactly what we need to see the progress we really want. It gives our brain the space to create, solve problems, and make better decisions. Which can take us where we want to go in less times with less strife. So today I’m going to sharpen my ‘axe’ with 2 hours of yoga. How about you? by @breathe_easycopy
0
4 months ago
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If you please, share a fun fact about you in the comments🙂 & do you go by introverted business owner, extroverted, or not really into labels? Lol by @breathe_easycopy
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4 months ago
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I *choose* happiness despite everything I’ve been through, and so many assume that means I’ve been through nothing at all. But I know it’s an easy assumption to make. At one point, though, darkness was all I knew. It consumed me. I was at war with it for so long. We’re good friends now. I embrace it. In fact, PUT IT IN MY HAND LIKE IT BELONG TO ME! I found ways to show up for and better support myself. Which in turn allowed me to receive the guidance I needed to take my power back. To make choosing to be a light possible for me. And as a wellness brand, your customers need the same kind of support. The real work begins after the first purchase. The goal is long-term brand loyalty, but even the best offer doesn’t guarantee that. Because even when customers absolutely loveee your brand and offer (s), they still churn because other aspects of their lives become too much. They’re also navigating unseen battles. Trying not to get crushed under the pressures of life. So, be a light for them. Whether you know specifics or not, a little support here could go a long way. Simple reminders, - To breathe - Of how far they’ve come - To give themselves grace when they’re inconsistent - Of easy ways to deepen results Could keep them engaged while deepening long-term brand loyalty. Which, for you, means predictable, stable revenue, healthy margins, and a business that helps you enjoy life, rather than consume it. If that sounds good to you, DM me “Light” and I’ll send you 5 quick ways to implement this💌 by @breathe_easycopy
0
4 months ago
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Buying is never just about the product or service. It’s an emotional decision. Ppl buy into the heart and soul of your brand— a vision for their life. That’s what soulful, heartfelt Copy and messaging convey. It deepens that sense of connection, which inspires action both now and long-term. So it truly is terrifying when “copywriters” and “marketers” dilute brand communication to the point where it does nothing and moves no one. No sparks flying. No flutters flying. Just flat, colorless words. OR when they disrespect the craft entirely by disregarding their commitments. *SCREAMS* Have you had a similar experience with a copywriter? Tell me about it in the comments. by @breathe_easycopy
0
4 months ago
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I’ve recently realized it’s not about the destination. It’s about becoming the person I need to be to reach AND maintain the destination. And I can finally (truthfully) say I’m enjoying the journey. I trust the process like never before. The internal unbecoming and becoming has been incredible to witness. I’m like a feign for it now😂😂 Forever grateful for this metamorphosis🦋 by @breathe_easycopy
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4 months ago
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Make your brand feel how horses make people feel and I’m confident you’ll scale consistently. They’re used as therapy animals for a reason🥰🐎 by @breathe_easycopy
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4 months ago
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Think about the children’s book. You give a mouse a cookie. Naturally, it wants a glass of milk. You give it the milk. Oops, it spilled a little. Now it needs a napkin. You give it a napkin. Oh wait, it needs to see exactly where the milk spilled so it wants a mirror. You give it a mirror. It wipes the milk, but notices its hair’s a bit messy. It wants a brush. You give it a brush. It uses the brush and then realizes, It needs a haircut. Off to the shop. The mouse isn’t difficult or demanding. Progress changes what matters. Your customers are no different. The beginner yogi will eventually start coming more often and would rather buy a membership than pay for drop-ins every time. The customer whose skin drastically improved will start thinking about how to maintain their results long-term. The personal training client will eventually want guidance on nutrition to maximize their results. And that’s your cue. Instead of offers that exist independently, make each offer deepen the overall transformation. That’s when a business can grow through customer progression rather than constantly replacing customers who leave after a single purchase. The easiest person to sell to is often the one you’ve already helped. Follow for more on this👩🏽‍💻 by @breathe_easycopy
0
4 months ago
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Right now, your customers buy one offer then disappear because they don’t know what to do next, don’t know what their options are, or aren’t presented with an offer that feels like that natural next step in their journey. That’s why scaling currently feels like trying to swim upstream. Time to switch it up. DM me “journey” and I’ll tell you some ways to do so💌 by @breathe_easycopy
0
4 months ago
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Search “Assume it happened yesterday. The time collapse manifestation method” on YouTube. Since first watching this, I imagine myself as a $1M/month business owner everyday and I’ve fallen deeply in love with the process🥰 I’m excited. Do you do this or something similar? • • • • • • #businessgrowthstrategist #brandgrowthstrategy #copywritingservices [business growth strategist, brand growth strategy, copywriting services] by @breathe_easycopy
1
5 months ago
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