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Business Of Strength

@businessofstrength

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We help gym owners turn their passion into a real profession.

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New episode out now on the Business of Strength Podcast! 🎙️
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Joe and Dan sit down to look back on the Gold Standard Retreat in Park City, celebrating the memorable setting, standout speakers, and connections among gym owners and their teams.
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Don't miss it! Hit the link in our story to check it out.
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Available on YouTube and Spotify. 🎧
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#businessofstrength #gymbusiness Two men wearing headsets and microphones discussing on a podcast with a text overlay announcing 'New Podcast Episode 242' and 'Reflecting on the Gold Standard Retreat'. by @businessofstrength

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17 days ago

The Underground Strength Con is coming...
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Join us April 2nd and 3rd, 2027 for the anti-influencer event of the year.
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A 2-day coaching & learning event for coaches, gym owners and lifters. Designed to stand apart from the typical bloated workshops.
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📍VH Headquarters. Orangeburg, NY.
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Save the dates. More details coming! Stay tuned.
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#businessofstrength #gymbusiness Group photo of people at Underground Strength Con with event details. by @businessofstrength

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16 days ago

Your gym already knows how long members will stay.

Take your attrition rate. Divide 1 by it. At 5%, that’s 20 months. That number is a leading indicator, not a lagging one. Scorecards are speedometers. by @businessofstrength

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11 hours ago

The room changes everything a webinar never will.

80 gym owners. The Olympic Training Center in Park City. Two days of conversations that stuck with us.

The latest Business of Strength podcast breaks down what came out of it. Link in bio. by @businessofstrength

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a day ago

Coaching is your craft. CEO-ing is your job.
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Part of that job is getting what’s in your head across to your team, your members, and the room. Most owners avoid it. The good ones train it.
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#businessofstrength #gymbusiness by @businessofstrength

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2 days ago

Attrition is a lagging indicator.
By the time it shows up, those members are already gone.
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Start of month: 100. Lost: 5. 5 ÷ 100 = 5%. That’s your attrition rate. Make sure to track it every month.
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#businessofstrength #gymbusiness by @businessofstrength

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2 days ago

Don’t blow up a plan that’s been working.
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Panic says cancel meetings, cut marketing, change everything. A leader takes a breath, looks at the numbers, and drives more toward what’s already working.
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#businessofstrength #gymbusiness by @businessofstrength

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2 days ago

Got my new @westsidebarbellofficial shirt in.

I don’t rep many other places or people, and I always love to share all the lessons taught to me from Louie -

and just as Louie created Westside Barbell to honor Bill Peanuts West and those who paved the way before him, I believe it is important for coaches to do the same 🏆🏆

In 2027 we / @businessofstrength will host Underground Strength Con - this year we will be honoring the late Dr Ken Leistner 💪

Ironically, this collection of original Westside Barbell articles was photocopied by Dr Ken and gifted to Jim Wendler @jimwendler who then gifted it to me - I always tell Jim and many others, this book is one of the best gifts I have ever received!!!

Grateful for all the IRON lessons and IRON history 🛠️🛠️

#WestsideBarbell #DrKenLeistner #BillPeanutsWest #IronJourneys #UndergroundStrengthCon taken in Manasquan Underground Strength Gym by @businessofstrength

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3 days ago

World-class speakers, a strength carnival, great food, an open bar, and connections that go beyond the screen. We host these events for the experience, the friendships, and the community, not the profit.
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One of the best moments? Finally meeting Jenny in person after working together for nearly two years. And discovering she’s even more jacked than she looks on Zoom!
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#businessofstrength #gymbusiness by @businessofstrength

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3 days ago

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4 days ago

Service completes the transaction. Hospitality is how you make people feel. Predictable excellence, personal connection, and treating every person with care.
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That’s what makes an interaction unforgettable.
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#businessofstrength #gymbusiness by @businessofstrength

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4 days ago

This is the difference between grinding alone and actually building something. Eric went from zero to 100+ members and hired two full-time coaches. Not by adding more hours to his day. By adding systems to his business.
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This is the Business of Strength. 👊
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Get ready for our next event, Underground Strength Con. April 2nd & 3rd, 2027. A 2-day coaching & learning event for coaches, gym owners and lifters. Designed to stand apart from the typical bloated workshops. Link in our bio!
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#businessofstrength #gymbusiness Man smiling in gym with text about business success. by @businessofstrength

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5 days ago