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Bethany Yellowtail
Founder + Designer at byellowtail.com
✨ INDIGENOUSLY DESIGNED FOR ALL 🪶
📍 Northern Cheyenne & Crow Nations, MT
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Something beautiful is headed your way on Friday, October 16th. Save the date!

byellowtail.com 💛 by @byellowtail
18
a day ago
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Today, on Indigenous Peoples’ Day, we honor the Native artists, makers, and knowledge keepers who have expanded who we are as a brand.

At our recent Impact Retreat, @crystalworl (Tlingit Athabascan Filipino), Jennifer Berg of @native.knitter (Diné), and Bethany Yellowtail of @byellowtail (Northern Cheyenne and Apsáalooke) led a conversation on Using Indigenous Practices for Modern Well-Being. They spoke about the strength of matriarchal societies, the importance of honoring women and elders, and carrying tradition forward: preserving techniques, teaching new generations, and sharing their culture far beyond their communities.

Every piece our Native partners create carries the stories, symbols, and wisdom of their ancestors. It’s art made by Native hands and designed to be worn, shared, and honored by everyone.

To all of the Native artists and partners we’ve had the privilege of working with: thank you for trusting us with your stories. We’re proud to stand beside you, today and every day.

#IndigenousPeoplesDay by @byellowtail
7
3 days ago
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Happy Indigenous Peoples’ Day! 🪶

Today, we honor and celebrate Indigenous peoples, cultures, traditions, resilience, and the contributions of our communities. It’s a day to recognize our history, uplift Indigenous voices, and continue supporting one another. 

In celebration, we’re offering a free gift with purchase as a small thank you for supporting Native creatives. 

Thank you for being part of our community. 

Snag your free gift at byellowtail.com 💛 by @byellowtail
63
3 days ago
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Helena and Montana goes together like peas and carrots. by @byellowtail
8
6 days ago
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The beautiful @mestizamedia in our Paisley Ribbon Dress. 

Did you snag yours already? 

If you haven’t, grab yours at byellowtail.com 💛 by @byellowtail
5
6 days ago
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A limited quantity of our Plaid Ribbon Dress remains. If you’ve been eyeing it, be sure to snag yours before it’s gone.

Thank you so much for all the love and support. We truly appreciate it and can’t wait to create more beautiful pieces for your wardrobe. 

Shop the look at byellowtail.com 🪶 by @byellowtail
10
8 days ago
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Gotta catch ‘em all. 

A customer left us this note about our Ribbon Dresses: “These dresses are like Pokémon, I have to have them all.” 

And honestly, they get it! 

Our Ribbon Dresses have become some of our most loved pieces of the year, each designed with a special color and print. 

So, if you could add one more to the collection, which color or print would you want to see next? 

Shop available styles at byellowtail.com 🪶 by @byellowtail
28
10 days ago
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I’m honored to be one of the speakers at Neighboring Nations: Indigenous Arts & Culture Festival in Red Lodge, Montana, October 9-12, 2026 💛

Come gather, connect, and celebrate Indigenous creativity, knowledge, and stories. I’d love to see you there! 

Come as a neighbor. Leave connected. by @byellowtail
2
13 days ago
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Ribbon dresses made for the ranch!

Snag yours today at byellowtail.com 🪶 by @byellowtail
7
15 days ago
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A denim jacket and a white button-down. Two of our staples. 

Pair ‘em with favorites that feel like you.

Hat Designer: @marquezclasico 
Jewelry: @tom_yazzie_metalsmithing 
MUA: @medusa.esthetics 
Photographer: @yarraandyellowstonephoto by @byellowtail
23
19 days ago
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Introducing Navajo Artist, Tom Yazzie who creates beautiful silver jewelry, combining modern and traditional elements. 

Go follow his artistry at @tom_yazzie_metalsmithing and shop all his heirloom jewelry; designed with the intention to be passed down generations 🪶 by @byellowtail
12
20 days ago
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Meet your new favorite dress; warm country plaid, a corset bodice top, and a fit-and-flare ribbon skirt made to flatter all body shapes. 

Available at byellowtail.com 🪶 by @byellowtail
22
21 days ago
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