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Platform

@byplatform.co

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Today, Platform says farewell. On this exact date, we first opened the doors to our Mt Eden Flagship store, a place where many of you first came to know of us. Our business has been an evolution of ideas and experimentation. From retail experiences serving our valuable customers and friends, to evolving as a studio focused on brand campaigns. Our concepts learnt to transform with time and adapt to an ever changing market, as we did so ourselves and whilst underpinning a belief that has always been the backbone of Platform – “For The Betterment of Auckland City”. This underlying view has contributed to every concept, activation and project we have produced and is ultimately one that embraces change. A theme that has recurred in every opportunity of work and one we now lean into as new doors open. Though with a heavy heart, we are fulfilled to dedicate our decision towards change as new opportunities arise. Having made an impact during the lifetime of our business, we reflect on how we couldn’t have done it without everyone that has been involved and with the people that trusted us most, especially our team. As we reflect, we also can’t deny the excitement in seeing how others continue to shape and grow the cultural dialogue as creativity and technology develop. We want to celebrate this chapter through an homage to our first t-shirt released in 2019 – The Betterment Tee. Redesigned in a new light with an ode to the transformation of our business through colour. These will be available for pre-order via DM in an announcement tomorrow and we hope you cherish these as much as we will. To our friends and family, clients and colleagues, we thank you for the belief and trust you have placed on us over the years. The rich history of our business and learnings wouldn’t exist without you and we’re grateful for every single moment. We hope we have inspired you to get out there and get it done, for yourself and for the betterment of those around you. To everyone, the past 7 years has been a pleasure and we couldn’t be happier to sign out with all the blessings we’ve found ourselves surrounded by throughout this incredible ride. This won’t be the last. Mo & Cy by @byplatform.co
100
2 years ago
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Platform Offline — 8 days, 3200km & a range of kit. 

Platform recently embarked on an excursion to the South of New Zealand, testing a range of equipment and newly refined audio capabilities. Armed with a 70 Series Land Cruiser filled to the brim, we took on the diverse landscape of the East Coast to see how far boundaries could be pushed. From New Zealand’s largest glacier to a road preferred by almost no insurance companies, safe to say we got the terrain needed to test more than just equipment. For your viewing pleasure, until next quarter. Thank you to our friends at @coffeeoutdoors_ for trusting us with a campaign centred around the South while we were at it — keep an eye out over the next weeks as it gets drip-fed across all timelines. taken in South Island by @byplatform.co
17
3 years ago
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*CLOSED* FAREWELL TEE PRE-ORDERS OPEN The Farewell Tee is an homage to our popular “Betterment Tee” first released in 2019 at the opening of our Mt Eden Flagship Store. Originally printed in maroon, this new iteration has been reworked into our signature blue colour along with an added commemorative date. Pre-orders are now open via DM and will close on Friday May 24th. Message us directly for more info and to register your interest. New Zealand only. by @byplatform.co
0
2 years ago
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Campaign Visuals for Ford New Zealand (@fordnz) We partnered up with Ford to introduce the new Mustang Mach-E through the concept of “Everyday Adventures”. Through winding coastal roads and remote locations, we wanted to show that no matter how big or small the journey was, the Mach-E was the perfect way to get to your destination. Director: @itsmolawin @byplatform.co Producer: @cyruskcchow DOP: @dexter.cheng Stills: @itsmolawin @dexter.cheng 1st AC: @dougbagg_ Grip: @lachlancarr__ Talent: @jeremygeorgejacob by @byplatform.co
3
2 years ago
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Product Campaign for @modestvintageplayer It was a pleasure to create a series of images that explores light, colour and shadow to debut Modest Vintage Player’s new pastel collection: A unique take on their flagship products. The Pastel Collection is now available online for U.S Customers. by @byplatform.co
6
3 years ago
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2023 was an intense, humbling and inspiring year for our team. From traversing across the most remote parts of the country, to shooting some of our best campaigns right here in our home base of Tāmaki Makaurau, we are honoured to have been given the opportunity to bring our ideas to the table once again. As always, we are grateful for another year of amazing clients and collaborators that continue to trust our ideas and bring their visions to life. To the ones who have been with us from the start and the many newcomers that we have had the privilege to work with for the first time, thank you to you all. From ours to yours, have a safe and restful holiday season. We can’t wait to do it all again in 2024. PLATFORM by @byplatform.co
9
3 years ago
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Our latest campaign series for @porterjamessports Highlighting some of Auckland's best in their field. Young, Ted and the Williams brothers were selected to sport the brand's latest product range — the first colours introduced to their perfect t-shirt. The campaign showcases the purity of each piece and the craft of each wearer. An inspiration and nod to the uniformity of a classic piece in everyday life that lets the individual be the best in what they do. Thank you to @studio_weareyoung, @ted.synnott and @williamseatery for kickstarting this range with us as we build upon the narrative. by @byplatform.co
4
3 years ago
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Campaign Visuals & OOH media for @rebeofficial — Resort 2024. Launching their debut ready-to-wear collection, Rebe offers a timeless extension amongst a purposeful wardrobe of boutique footwear & accessories. We had the pleasure of working alongside Rebe to concept the vision of the everyday wearer, producing a lifestyle campaign and drafting roll-out assets to highlight brand awareness within their new chapter. Keep an eye out on select Lumo billboards as the campaign is rolled out across Auckland Central in the coming weeks. Director: @itsmolawin Producer: @cyruskcchow DOP: @dxterc 1st AC: @dougbagg_ Editor: @itsmolawin Grade: @dougbagg_ HMU: @liz_hyun Talent: Shannon & Tabitha @62management by @byplatform.co
7
3 years ago
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Director’s cut & features shots showcasing the hero lot of @webbsauctions forthcoming Collector’s Cars, Motorcycles & Automobilia auction. The successor of the DB5, iconic to a catalog of James Bond films, this 1965 DB6 was in restoration and comprehensive care across a 13 year timeline. With an estimated hammer price of $750,000-$825,000, Platform was enlisted to highlight the key features of the rebuild from sound to visuals. taken in Auckland, New Zealand by @byplatform.co
9
3 years ago
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@modestvintageplayer & @fcbarcelona have come together to release the long awaited lifestyle capsule for fans and enthusiasts of the club. With initial exclusivity to the Trans-Tasman, overwhelming popularity has recently opened the collection to the rest of the globe for a wider audience to enjoy. Through our continued partnership, @modestvintageplayer tapped us to develop the global launch campaign for this exclusive collaboration. The result is a campaign film & original score that encompasses the energy, enthusiasm and spirit of the everyday fan and player. For the full collection, head over to @modestvintageplayer website. by @byplatform.co
6
3 years ago
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Platform Offline — An excursion to the South. #platform taken in Aoraki/Mount Cook National Park by @byplatform.co
7
3 years ago
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Noise Side Table in Ochre. 📷 @itsmolawin x @byplatform.co by @byplatform.co
1
3 years ago
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