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Jacob Tubis

@bytem.jacob

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chief brownie officer @bytembrownie co-host @cpg_camp and general cpg enthusiast

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Meet @bytembrownie , @bytem.jack and @bytem.jacob , the co-founders turning Jack’s mom’s brownie recipe into the first premium pantry brownie bite. They met as freshmen in the dorms at American University, and when their co-packer needed emergency surgery two days before their planned launch, they waited it out, made brownies the night of the 13th, and launched on Valentine’s Day 2025. Today Byte’m is in roughly 1,000 stores, almost all of it inbound.

It wasn’t a straight line that got them here. It was a protein ice cream idea in 2020 that their roommate kept eating, a lost pallet of custom Italian pans worth $40,000, and a packaging redesign sparked by feedback while sampling at Butterfield Market. Now they’re bootstrapped, looking to raise, and setting their sights on Target and Walmart. Jack and Jacob’s story is proof that brownies deserve better, and so do the people brave enough to build them.

Comment “Byte’m” and we’ll DM you their full feature. Full blog in bio.

#FoundersBasketball1v1 by @bytem.jacob

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2 days ago

Take more shots. Make mistakes. Figure it out along the way.

For this episode of Note To Self, we asked Jack (@bytem.jack) and Jacob (@bytem.jacob), co-founders of @bytembrownie, what advice they'd give their younger selves.

From taking more chances to trusting that things will work out, they share two different perspectives on what they've learned as builders.

It's easy to overthink your next move, especially when you're building something of your own. But sometimes you just have to put yourself out there. The more you try, the more you learn, the more people you meet, and the more opportunities you create for yourself.

Not every shot will land, but you only need a few to change where you're headed. 🖐️

#pierfivecommunity #creativecommunity #entrepreneurship #supportsmallbusiness #buildingintheopen taken in New York City by @bytem.jacob

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3 days ago

just as planned by @bytem.jacob

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20 days ago

no thoughts, just living by @bytem.jacob

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2 months ago

certainly isn’t so certain these days. What do you think? by @bytem.jacob

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2 months ago

what can change for you in 18 months? by @bytem.jacob

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2 months ago

peep our custom colored hairnets (it’s the default 😎) by @bytem.jacob

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2 months ago

never waste a good dap spot. where should we dap next? by @bytem.jacob

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3 months ago

Being a found is 90% mental exhaustion and 10% fun, but it’s a really good 10% by @bytem.jacob

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3 months ago

counting stacks (that was 8 btw) by @bytem.jacob

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3 months ago

Channeling my best Billy Mays RIP by @bytem.jacob

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3 months ago

#fypage #podcast #podcastclips #podcasts #podcast taken in Manhattan, New York by @bytem.jacob

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3 months ago