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Caroline McKay

@caroline.mckay

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Prefers feet slightly off the ground 💥
💻 @bycaro.co
🏠 @nightfox_aframe

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Two week trek to Everest Base Camp and back with my dad + bros. The trip of a lifetime.

I’m the luckiest, the Himalayas are insane, everyone we met is incredible and most importantly, I am finally able to take a deep breath 💙🗻

Thank you @adventureconsultants, @erikaflavelle and our extraordinary Sherpa team, truly the best of the best 💫 by @caroline.mckay

A few days spent in Comporta. My perfect definition of happiness: “a clear horizon with nothing to worry about on your plate, only things that are creative” - Alfred Hitchcock

I love the world and all these unique corners in nature, always feel the luckiest to be able to spend time exploring 🫶 by @caroline.mckay

Caroline McKay loves Moonflower’s happy hour, recovers from marathon training at Lore Bathing Club, and spends idyllic weekends in Livingston Manor. Read more about her favorite spots at FOUND NY. by @caroline.mckay

Heaven on earth with lil bro @willcmckay 🌞 by @caroline.mckay

On today’s episode, I sit down with @caroline.mckay, founder of @bycaro.co, a boutique PR agency focused on design, hospitality, and CPG brands.

As I was preparing for this conversation, I realized that despite working with PR firms fairly regularly through the show, I only had a surface-level understanding of what they actually do day to day and how much goes into the work.

Thanks to Caroline, I can confidently say that's no longer the case.

In this conversation, we get into what makes a successful pitch, why even established clients still generate most of their opportunities through active pitching, and what a company needs to have in place before it’s really ready to invest in PR.

We also discuss Caro’s pricing and engagement model, its Office Hours subscription for earlier-stage companies, and how podcasts, Substack, affiliate content, and AI are changing the way people discover brands.

I learned so much during my conversation with Caroline and came away with a much clearer understanding of how the work actually gets done.

Links to stream in bio.

#podcast #interview #pr #entrepreneurship by @caroline.mckay

If someone doesn’t make you a handmade piñata of your dog, is it even your birthday?! #CAMPCARO by @caroline.mckay

NOTHING was left on the table #gaaaaalstrip 💃 by @caroline.mckay

An exhale under the Tuscan sun 🌞 by @caroline.mckay

6 years of Ollie. I am the luckiest, HBD to my tiny bestie 🥹🐾 by @caroline.mckay

Another month (plus a few bonus days) in my favorite place 🌞 by @caroline.mckay

Nothing more free than wild horses 🐎 by @caroline.mckay

Visiting Wi in Wien 🇦🇹 by @caroline.mckay