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creator, marketer & educator
🌞journaling + planning with @planstoprogress
👋🏽[email protected] | Tix for November journal workshops ⤵️
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📌 The field guide on how to work with me — from marketing, personal brand coaching, workshops, and more!

If you’re new here: hi, I’m Cassandra (she/they)👋🏽

I’m a marketing strategist, educator, creator + professional FAAFO-er helping people turn their ideas, experience + curiosity into brands, opportunities + more intentional ways of working.

Here’s what’s currently on my menu:

💻 Marketing strategy + consulting
I have ONE spot open for a founder, business owner or small company looking for a long-term marketing partner.

📓 Corporate journaling workshops
For teams, organizations + communities looking for a creative pause to reflect, plan + think differently. Available in Madrid, Barcelona + online, in English, Spanish or Spanglish.

💌 Plans to Progress Patreon
Monthly planning calls, quarterly planning + review retreats, snail mail + a community for people building intentional lives.

🤝🏽 Brand partnerships
For brands that want to connect with a community interested in planning, journaling, creativity + sustainable work rhythms.

And, of course, I’m always open to a good “I have an idea... hear me out” conversation. 👀

If you’re thinking “wait, I think we should work together”—

📩 Send me a DM or email!

Let’s make something good in 2026 and into 2027! 🌻 by @cassandratle
1
a month ago
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🍂 Your fall journaling plans have entered the chat. ✍🏽💌

We’ve got a very full few months of journaling, creative reflection, good food, and community ahead — and I’d love to see you at one (or several!) of these!

Swipe ⬅️ for a full schedule of in-person journaling workshops around Spain 🥰

Journal with me in the following spaces from September to December:

@mondayworkingspaces 
@weareobe_ 
@barcelonajournalingfestival 

Basically: bring your journal, your curiosity, and maybe a friend. I’ll bring the prompts, creative exercises, stationery, and a few opportunities to slow down and get your thoughts out of your head. 🫶🏽

If you’ve been meaning to start journaling, get back into a journaling practice, or simply spend a few hours doing something creative with good people and good food… come hang out!

Save this post for later + send it to your journaling friend!💌 All journaling workshops can be found at the link in bio!

#JournalingWorkshop #JournalingCommunity #CreativeJournaling taken in Madrid, Spain by @cassandratle
4
a month ago
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Building a personal brand that attracts opportunities to you doesn’t require you to sell your social on social media (or to work) - trust me, I would know! 👀

What you need is a personal brand that is flexible, honors your current season of life, and is aligned with your values and vision. A personal brand isn’t meant to box you in, it’s meant to be used as a TOOL to get you to where you want to go next.

Hellooooo, if you’re new here - I’m Cassandra (she/they)! 👋🏽

I’m a marketing consultant, personal brand strategist, multicultural creator, small business owner, and honestly… just a human trying to figure things out and create my most intentional life ✨

🌤️ I’ve been fully self-employed since 2017 (I’ve built and sunset a creative marketing and media agency)
🌤️ I make YouTube videos
🌤️ I collect hobbies for fun (my current obsession is sewing)
🌤️ I’m originally from Virginia, in the USA, but have been calling Spain home for 10ish years

If you’re looking for that ‘tough love’ and ‘big sister’ advice, realistic strategies with an intersectional feminist and anticapitalist lens, and someone who will hype you up to pivot your career, build a personal brand, or get your life together (intentionally)… yay - let’s be friends! 🥰

Let me know in the comments what your name is, where you're scrolling from, what your current favorite hobby is, and why you want to build a personal brand! by @cassandratle
12
9 months ago
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Highlights from my journaling workshop with @mondayworkingspaces sponsored by @moleskine 📌😍✍🏽

Thank you to the MONDAY team for inviting me to facilitate a workshop on journaling for productivity 💖 we had 30+ people show up live to spend an evening learning more about journaling, how to use it as a tool to work towards your goals, and then we spent some time journaling and sharing together 🥹 

I had so much fun sharing my own journey using journaling as a way to pivot my career, do work that is more aligned with the lifestyle I want to live, and how it helped me create time and space for all the things important to me ✨

Shout-out to the group who shared their own personal reflections, dreams, and ideas with a bunch of strangers - you made the evening so much more cozy and welcoming!

Thank you @mondayworkingspaces @moleskine 🌟

P.S. Want to bring in a different type of team-building activity, personal development workshop, or a crafty afternoon for your organization? 

I have limited spots available for journaling workshops in person in Spain for 2026 and am now booking 2027 slots! Send me a message and let’s chat 🥰 taken in Madrid,Spain by @cassandratle
9
4 days ago
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Every goal starts with a blank page ✍️

Así vivimos Start Journaling x @moleskine Una sesión para escribir con intención: ordenar ideas, fijar objetivos y convertir el journaling en un hábito que impulse tu día a día.

Gracias a nuestros speakers y a todos los que vinisteis con ganas de abrir una página nueva 

Write it. Own it. by @cassandratle
1
12 days ago
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A veces el problema no es que nuestro objetivo sea muy grande, sino que nos falta estructura para trazar un plan de acción que nos permita conseguirlo. 

El journaling no es solo una actividad para tangibilizar lo que está en tu cabeza: te da las herramientas para entender dónde quieres llegar y cómo vas a hacerlo. A través de una rutina diaria o semanal, puedes pasar de decir "ojalá poder conseguirlo" a "voy a hacerlo".

Descubre el journaling en los Start Journaling Workshops, en colaboración con Moleskine, el próximo miércoles 30 de septiembre a las 18.30h, donde encontrarás todos los recursos necesarios para llevar tu productividad al máximo.

📍 Madrid – Monday Río (sold out)
Con Cassandra Le, creadora, estratega, educadora y ponente en Barcelona Journaling Festival.
Taller en español

📍 Barcelona – Monday Pau Claris
Con Marusha Mozolevskaya, escritora, guía de journaling y fundadora del Barcelona Journaling Festival
Taller en español

📍 Málaga – Monday Lehmberg
Con Aldana Chiodi, periodista y tallerista de journaling
Taller en español

📍 Andorra – Monday Carlemany
Con SAMANTHA BONANO, psicóloga y tallerista de journaling
Taller en español

📍 Lisboa – Monday Marquês de Pombal
Con Genesis Garcia, educadora intercultural, poeta de spoken word e instructora certificada de Journal to the Self®
Taller en portugués

Alcanzar tu próximo objetivo empieza desde una página en blanco.

¡Encuentra los links en la bio de Monday!

Eventos gratuitos y abiertos.

Own your goals by @cassandratle
4
21 days ago
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summer photo dump 🌞🌊⛰️🚘💜✨🫧🌿

because y’all THE LAST 3 MONTHS have been intense and full of change, new energy, and frankly… admin tasks (lol) by @cassandratle
11
22 days ago
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Who said journaling doesn’t count as therapy!? 🔮

Especially during professional pivots, you need something to process it all with & for @cassandratle , that was her journal & a deck of tarot cards during her accidental sabbatical turned adult gap year.

Some days: “this is the best thing I’ve ever done.” Same week, sometimes the same hour: “wow, am I even employable?” 😵‍💫

She just kept showing up to the page & asking herself what she needed that day. 

We often glamorize living abroad or building a business, so this is the other side of that coin.

It’s the real, nonlinear〰️ story of how someone lets go of an identity that no longer fits & builds something more aligned in its place.

Ripple FX eps 36 🎧

[Burnout, Business identity, Entrepreneurship abroad, Ego death, Grief & loss, Adult gap year, Self-worth] by @cassandratle
3
25 days ago
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✍🏽 Journaling & DIY Traveler’s Journal Pouch Workshop ✈️

Comment “JOURNAL” and we’ll send you the registration link!

What are you carrying with you right now — and what do you want to make space for?

​Join us for a creative morning of guided journaling, reflection, and hands-on making, followed by lunch together at Obē.

​We’ll begin with a guided journaling session exploring what we’re carrying, what we want to protect, what we’re ready to release, and what we want to make space for.

​Then, we’ll turn those reflections into something tangible: your very own DIY journal pouch, made from a larger pencil case pouch and personalized with stickers, charms, and little reminders of what matters to you.

​The workshop will explore the themes:

​🌿 What am I carrying?
​🎨 What do I want to protect?
​✨ What am I making space for?
​💛 What will help me return to myself?

After the creative session, we’ll stay for lunch and continue the morning in good company.

​No previous journaling or creative experience is needed — just bring an open mind and a willingness to pause, reflect, create, and connect. You can also bring your favorite journal or notebook and a pen/pencil to write in. Journal inserts will be provided for the DIY journal pouch.

​What’s included:

​☕ Welcome drink
​✍🏽 Guided journaling session
​👜 All materials to create and personalize your journal pouch
​🍽️ Lunch at Obē, drink, appetizer, main, coffee & dessert

​Event details:
​🗓️ Saturday, 17th October OR Sunday, 18th October
​⏰ Time: 11:00–13:00 — workshop | 13:00 onwards — lunch
​📍 Where: @weareobe_ (C/ del Marqués de Sta. Ana, 37)
​💶 Price: 55€
​🗣️ Language: English

​Comment “JOURNAL” and come spend a slow, creative morning making a little place to hold what matters and meeting other people!✨ taken in Madrid, Spain by @cassandratle
0
a month ago
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Living an intentional & connected life means saying goodbye 🥹

For almost a decade, Cassandra Le @cassandratle ran a boutique marketing & media agency, scaled it, & built a life abroad around it. 

Then she closed it down. 

In this episode, we interview longtime online friend Cassandra: creator, marketer, & educator based in Spain, for a bts look at what she calls her “slow ego death”: years of burnout, a pivotal loss in her family, an accidental sabbatical she now calls her adult gap year, & the rebuild that followed.

We often glamorize living abroad or building a business, so this is the other side of that coin. 

It’s the real, nonlinear〰️ story of how someone lets go of an identity that no longer fits & builds something more aligned in its place.

Ripple FX eps 36 🎧

[Burnout, Business identity, Entrepreneurship abroad, Ego death, Grief & loss, Adult gap year, Self-worth] by @cassandratle
2
a month ago
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I spent most of my life trying to be a “good girl”, to be “nice”, and to be “likeable”.

Turns out, all of that is a TERRIBLE strategy 🙃

For most of my teens and 20s, I followed ALL the rules because I thought that’s what you were supposed to do… 

And then I realized I was living a life based on what I thought I was supposed to do, instead of what I actually wanted.

So I started asking myself the uncomfortable questions:

👀 What do I want?
👀 Who am I?
👀 What are my values?
👀 How do I actually want to live?

And lately, I’ve caught myself slipping back into my people-pleasing, play-it-small ways.

And we simply cannot have that!! So I’m bringing back a little philosophy I’ve been living by for years:

FAAFO. (fuck around and find out)

⭐ Try the thing. Follow the curiosity. Take the weird opportunity. Start the hobby. Change your mind. Book the ticket. Stop asking for permission.

And instead of just talking about it, I’m going to actually do it — and take y’all with me.

So, hellooooo if you’re new here! 👋🏽 I’m Cassandra (she/they).

🌤️ I’m a marketing consultant + personal brand strategist
🌤️ I’ve been fully self-employed since 2017 (including building + sunsetting a creative marketing agency)
🌤️ I’m a multicultural creator, educator, and marketer
🌤️ I make YouTube videos, journal A LOT, and collect hobbies for fun
🌤️ I’m originally from Virginia but have called Spain home for 10ish years
🌤️ And I’m currently figuring out what happens when I stop overthinking everything and just DO it instead (a constant struggle from a recovering perfectionist)

Welcome to my FAAFO series — follow along to find out what actually happens when you fuck around and find out. 👀✨

Because maybe the thing you’re scared to try isn’t a terrible idea.

Maybe you just haven’t tried it yet.

Tell me in the comments: what’s one thing you’ve been wanting to try but keep talking yourself out of? 🤭 by @cassandratle
9
a month ago
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