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We just won the NATIONAL FINALS of the UK StartUp Awards 2026 🏆

... Less than a year after launching.

Here's what that year looked like in numbers:

82,000km swum by our Catchlings - twice around the Earth 🌍
49,000 swims completed - that's one every 10 minutes since we launched 🏊
470 finish lines crossed 🏆
24 swim & tri events & brands partnered with 🤝
#1-rated swim coaching & training app globally, based on our App Store & Google Play reviews ⭐️⭐️⭐️⭐️⭐️
1 investment round - closed within a month 💸

& the team has grown from 2 to 5. You've already met the incredible @drbeccasalmon - we cannot WAIT to introduce you to our newest team members 👀

None of this would've happened without our Catchlings. 4,900 of you in 105 countries around the world - thank you for trusting us with your swimming 💙

Not yet swimming with Catch? Link in bio- it's about time you joined us by @catch.swim
108
12 days ago
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3 in 4 adults just "swim lengths" with zero structure. YAWN! We built Catch so you can train smarter, not harder - & have a heck load of fun with your swimming along the way.

I'm Rebecca, Co-Founder & Head Coach at Catch. I quit swimming in my teens because of a toxic coach. I came back in my twenties, & ended up winning a World Championship gold.

I teamed up with the smartest person I know - Will - to build Catch, the coaching I wish had existed the whole time. Now we use Catch several times a week - & we've never loved swimming more.

Turns out we weren't the only ones who wanted this. We're the #1-rated swim coach app globally - 4.8★ on the App Store, 5★ on Google Play. 3,600+ Catchlings across 105 countries are already training with us - we'd love you to be next.

So if you want a coach in your pocket, with...
🎯 A personalised swim plan built around your goals & your life
🎥 Video lessons that break each technique down in the clearest way
⌚ Watch-guided swim sessions that tell you exactly what to do next
💬 Coach support on hand whenever you need
✨ & loads more

...you'll love Catch. Which you can try for 30 days, free - comment CATCH below & we'll DM you the link to start.

Here's to no more boring swims 🏊

Rebecca & Will, Co-Founders - Catch 💙 by @catch.swim
2
3 months ago
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Ever watched someone glide past you in the water & thought: "How are they making that look so easy?!"

These are the top 5 technique tweaks that'll transform your front crawl, from Catch (NOWCA's Official Coaching Partner).

Spoiler: silky smooth swimming isn't about trying harder. It's about removing what slows you down.

1️⃣ Head position - look down, not forward. Otherwise your legs will sink.
2️⃣ Body position - small kick, high legs. Your body needs to be as high & flat as possible. 
3️⃣ Trickle breathing - exhale slowly underwater. Never hold your breath. 
4️⃣ Efficient kick - light & narrow. Don't kick too hard as it'll steal your energy. 
5️⃣ Nail your catch - use your hand & forearm as a paddle. This is where you're power actually comes from.

You don't need to be naturally gifted. You just need to know what to fix.

Comment FRONT CRAWL below & we'll send you:
- The full article breaking down each technique
- A link to get your personalised training plan & video technique course with Catch

& if you've read up to here - you deserve a prize! Use code NOWCA26 for 30 days free on Catch Gold, then £25 off your membership 🏊 by @catch.swim
2k
6 months ago
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How I’ve spent my time whilst injured from running ⭐️⭐️
🏊‍♀️ swimming!!! with @catch.swim I want a redo of that eve!
🩵 time with my fav people
💐 admiring the BEAUTIFUL flowers @mollycurling got me
🤩 eating some YUMMY food @lutongpinoyuk 
🐶 huggies with miley
☕️ coworking day with @dominikarcher 
😋 more yummy food (sushi burritos in particular)
💆🏼‍♀️ goooddd @garminuk sleep score for once!! and I’ve been loving it!

#weekinmylife #photodump #londonrecs taken in London, United Kingdom by @catch.swim
8
7 hours ago
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How to make swimming better? Make it social. Here's our guide to hosting the ultimate swim night, with our friends at Zoggs.

🩱 Step 1: Kit everyone out in Zoggs. Matching is not compulsory but it is very fun

🤸 Step 2: Warm up. On land. Preferably led by Olympian @alicedearingx

🎥 Step 3: Video analysis, to see what's actually happening with your technique

🏊 Step 4: Coaching from the experts

🏁 Step 5: Lots of fun & some racing. Competitive streaks will surface. Some will prefer to sauna. That's all cool

🪩 Step 6: Finish with food, drinks, a DJ & a social

Repeat as often as possible.

Who's joining us next time?! by @catch.swim
12
17 hours ago
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Nobody regrets a swim. Especially one with an Olympian coach, a sauna & a DJ.

Here's your peek behind the curtain of our invite-only pool party at @sealanescw (the best new pool in London).

 Here's how it went:

🤸 A dry land warm up 
🏊 A coached swim in 16°C water with Rebecca (Co-Founder & Head Coach at Catch) + Olympian Alice Dearing
🎥 Underwater video analysis for everyone 
🎁 Goody bags from Zoggs, Cadence, TrueStart Coffee, TriHard & Olly's, plus a Catch swim cap
🧖 Sauna, food, drinks & a DJ to finish

Thank you to every swimmer who came & brought the energy. A magical evening.

Big thanks to @alicedearingx for coaching, @drbeccasalmon for pulling the whole thing together, @zoggsuk for kitting everyone out & @sealanescw for having us.

Feelin' FOMO? Link in bio to sign up for Catch & join our community 💙 by @catch.swim
29
a day ago
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We threw a party. The dress code was wetsuits.

We took over @sealanescw & invited a bunch of women who inspire us to what we would humbly describe as the pool party of the year. 

It also perfectly timed with our 1st birthday 🎈 & what better way to celebrate Catch turning 1 then taking over a pool?

Olympian @alicedearingx & Rebecca, Catch's Co-Founder & Head Coach, hosted a coached swim for these chicas, who boldly dived straight into 16°C water. Luckily @zoggsuk had cossies & wetsuits to keep everyone toasty & looking absolute fire. & we had goodies galore from our friends at @wetrihard @truestartcoffee @cadence @ollys.snacks 💙

We worked on sighting, pack swimming & the catch. We also did some lit up underwater filming, which came out pretty groovy in the dark water!

Then we had sauna, food, drinks & a DJ to take us into the evening. 

The Queen @drbeccasalmon pulled the whole night off - hats off to our new Marketing & Ambassador Lead on nailing the brief 🙌.

You can't beat it when a pool full of strangers leave as swim pals.

Couldn't think of a better way to celebrate a year of Catch.

What swim event should we host next? Let us know 👇

📸 @hasankhandoker_ taken in Canary Wharf, London by @catch.swim
36
2 days ago
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Was this the most fun we've had since starting Catch?

This week we took over Sea Lanes Canary Wharf for an evening we'll be talking about for a while. Coached swim, underwater filming, sauna, food, drinks, a DJ & some of the greatest gals we've ever had the pleasure of swimming with.

We kitted everyone out in Zoggs & gave out goodies from our favourite brands. Olympian Alice Dearing coached alongside us. & Becca Salmon threw an absolutely phenomenal night as her first big gig as our Marketing & Ambassador Lead.

To the women who came: thank you for bringing that energy. The swimmer's high is infectious with you lot & it reminded us why we do what we do.

Shall we do more of these? Drop us a 💙 below if yes taken in Canary Wharf, London by @catch.swim
74
3 days ago
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The most wholesome evening ever!!!✨

Spent a gorg evening with the most gorgeous girls @sealanescw !!! Lots of giggles, swimming, yapping and eating was had😌 as an ex competitive swimmer this defo brought back memories of swim club 🧜🏼‍♀️🧜🏼‍♀️ so grateful to be part of the best community!!! 

Thank you so much @catch.swim for inviting me and hosting such a fun event!! And thanks to the queen herself @drbeccasalmon for organising everything ⭐️⭐️⭐️

@zoggsuk obsessed with the new flak cannon strikeback swimsuit🩷 thanks for kitting us up😁😁😁

Highly recommend @catch.swim if you want to push yourself in your training, need some guidance with technique or just want your own digital swim coach!!💦💦

Now can we do it all over again pls xxxx 

#swimmer #explorepages #zoggsuk #swimming by @catch.swim
45
4 days ago
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The most wonderful evening with the most wonderful smiley people celebrating @catch.swim 👙🦈⭐️!!! 

Having grown up as a comp swimmer I do miss the weird little bubble of club swimming I experienced as a kid…even including all the freezing cold jumps into the pool at 6am but more so the friendships that I got from the sport (& I’m lucky to still have now?! 🫵)

Last night brought all of these feelings back and it was SO nice to be in a pool full of girls who love swimming and who were there to celebrate swimming (because it is the best sport out there, definitely not biased xxx)

Thank you @drbeccasalmon and @catch.swim for a splendid evening & if anyone is looking for a digital swim coach pls head over to @catch.swim ⭐️

& thanks @zoggsuk for kitting us up hehe 😎😎😎

That’s all byyyyee🙃🙃💙💙🦈🦈👙👙 

#swimming #swimmer taken in London, United Kingdom by @catch.swim
17
5 days ago
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It took my breath away! No wonder everyone had the wetsuits on lol 

The River Thames!! 

For me swimming in that water is a NO NO NOOO NO! But it was a great experience at @sealanescw ✨ 
It was basically wild swimming in a pool with added sea weed haha and with a sauna after 🤪🤪🤪 
so YES YES YES from me lol
Was VIBES!!

I got invited to an event with @catch.swim it’s so cool basically “Runna for swimming”, to help you improve your swimming 🏊‍♀️ 

New costume from the glorious @zoggsuk 

Thank you ✨✨✨

Guess how cold the water was by @catch.swim
32
5 days ago
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A little photo dump from last night 🏊‍♀️🤍

If you don’t all know by now, I’ve never really liked swimming, hence why I stared out doing duathlons! I wasn’t a swimmer growing up, and I still find it the hardest to do

But last night was a little reminder of how much fun swimming can actually be when you’re surrounded by the right people 

I was lucky enough to be invited to swim at @sealanescw in Canary Wharf with @catch.swim and @zoggsuk and I had the BEST evening! such a fun event, so many lovely people

If you’re someone who struggles to find people to swim with, or just needs a little motivation to get in the water, definitely check out @catch.swim finding your swimming community might just be the thing you need to fall in love with it a little more 🩵 thxs @drbeccasalmon for organising an amazing event!

#swimming #swimmer #openwater #traitahlon #zoggsuk by @catch.swim
24
5 days ago
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