Instagram story viewer> @ceoconner> Posts

Conner Windust

@ceoconner

78

followers

67

following

CEO at @vettx.inc
Scaling SaaS business
Leadership
Sales
Automotive

POSTS STORIES REELS TAGGED

Download All

Over 100 cars bought off the street in six months.

In a town of 15,000 people.

Nima Behboodi runs the Subaru and Chevrolet store in The Dalles, Oregon, and he is averaging about 20 a month.

We spent a couple days out there with him and his team.

Conner Windust, our CEO, sat down with him on camera.

The rest of the time we sat next to Rachael, their buyer, working her list, making calls, and coaching her on every step of the pipeline.

Full interview coming.

The whole thing came down to one word.

Control.

His words:

"When so many things that are out of your control get thrown at you, the only thing you can focus on is what you can control. And the one thing in this entire building that I can control is the used cars."

He did not ask for the chip shortage.

He did not ask for the EV head fake.

He did not ask for new car production to get cut two years running.

Dealers got handed a market they had no vote in.

The used car department is the one part of the building that still answers to them.

But most of used car acquisition is not in your control either.

The auction runs what runs, and half of what is left is there for a reason.

ICO gets you whoever clicks.

The service drive gets you whoever shows up.

Outbound private party is the only channel where you pick the car and you pick the price.

What Rachael said after the two days:

"That level of dedication is extraordinary. And the fact that the CEO himself showed up at my dealership and worked alongside his team to solve my problem says everything about the kind of company VETTX is."

Huge thank you to Nima, Rachael, and the whole Tonkin of the Gorge team.

We learned a ton from you about how to run a store.

Cheers to the next 100+ cars bought off the street 🔥 by @ceoconner

16

0

11 hours ago

A seller with ten unread messages is not ignoring you, they're comparing.

A thread keeps every buyer in play at once.

A call quietly removes the other nine.

Speed isn't the real advantage, ending the comparison is. by @ceoconner

11

0

5 days ago

You already spend $300 a car at the auction before you ever win one.

The dealers getting ahead didn't cut that cost, they moved it.

Same money, buying inventory instead of fees. by @ceoconner

14

0

8 days ago

The seller doesn't remember who offered the most, they remember who called first.

Response time decides more private party deals than price does.

A buyer juggling desk work or floor duty can't move fast enough to win that moment.

Isolate the role, and response time drops from hours to minutes. by @ceoconner

17

0

15 days ago

Ranking every way a dealer buys used cars. by @ceoconner

18

0

20 days ago

Every dealer knows there’s no money in auction cars.

Almost none of them do anything about it.

Dennis Dillon did. 647 cars off the street in a year. Not from one magic channel, from all of them. Service drive, instant cash offers, private listings.

But diversifying isn’t the lesson. Plenty of stores dabble in all of it and still buy almost nothing.

The lesson is they went all in and built a department. Three buyers on it full time. Hiring a fourth. They won’t stop there.
They’re not capped by their city either. Boise today, Salt Lake next. There’s no ceiling on a market you can keep expanding.
One day stores will have more buyers than salespeople. Mark my words.

Day 10. Build the department. by @ceoconner

13

0

a month ago

Asking my leadership questions… then changing them 😂💀

#WorkTok #OfficeHumor #CorporateHumor #Leadership #FunnyVideos taken in Fort Worth, Texas by @ceoconner

16

4

a month ago

Dealers still buying from auctions and fleet lots are inheriting someone else's problems: mismatched tires, hidden damage, no way to check first.

Private party acquisition puts the inspection before the purchase, not after. by @ceoconner

11

0

2 months ago

“Drinking out of random objects” prank on the CEO - At this point, he doesn’t even ask questions anymore 😂

#OfficeTok #WorkplaceHumor #PrankTok #FunnyReels #FYP taken in Fort Worth, Texas by @ceoconner

46

7

2 months ago

Your private party funnel isn't underperforming everywhere, it's breaking at one specific step.

Track outreach, appointments, and closes separately and that step reveals itself. by @ceoconner

14

0

2 months ago

Just got back from Alex @hormozi Acquisition workshop. Craziest takeaway: his personal page outperforms Acquisition.com's company page by a mile. People connect with people, not logos. Getting after it. by @ceoconner

27

1

2 months ago

95 out of 100 "instant cash offer" leads never wanted to sell.

They wanted a valuation.

Intent to sell beats volume of leads every time. by @ceoconner

4

0

2 months ago