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Making scaling, sexy 😛
Built 15 franchises in ONE YEAR 📍
@heelsandfeelsuk 🌍
Make your work, bigger than your workload.
DM ‘PRESENCE’ 😉
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I’ll let the room speak for itself…

Firstly let’s address the main thing…

I HOST ROOMS FOR WOMEN OF COLOUR. Period.

Because I never had that.

Because I never saw that.

And I desperately wanted a room where I felt like I BELONGED.

Over the last 8 years I’ve dedicated my time to building spaces that I wished existed and I’ve done exactly that.

But it doesn’t end there…

Now my girls are building rooms that have huge impact.
Speaking to organisations around inclusivity.
Making changes in our industry’s to see more diversity.
Building rooms that should have been open a long time ago.

Coz I am Damn right tired of being the woman of colour FIGHTING to be represented.

Nope. Not in my world.

So I built the rooms.

But not only that…

This room has now built LEGACY.

Not just visibility and social media gimicks but a business that supports itself AND YOU.

Where your business can grow and your name holds weight in the same breath.

Not only just selling out your spaces but being a voice of change. Being asked to speak on stages. Represent rooms and be flown around the world.

That’s what PRESENCE PAYS is.

A year of becoming PAID for your PRESENCE.

How you built your business and the legacy it created long after you.

We build both. The business and your name.

I’m so proud of these women.

@fayes_fitness @iamhallimabibi @thecandiecekingsley @littlethingsstudio__ these women have been a dream to work with. Im so proud ❤️

Open day - Mastermind VIP HOUSE 20th Aug

Year long - Presence Pays 

DM me PRESENCE to get inside ❤️ by @cherellejay
3
2 months ago
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I haven’t been online much over the last ten days because…

I was being paid to speak on stages.
Hosting events for globally recognised brands.
Having my clients travel internationally to have VIP time.
Doing huge collaborations with big establishments.
Signing my 16th franchise.
Building my team up for scale.

But my personal brand opens the door.

I am personable.
I am opinionated.
I speak openly on topics and you understand my lens.
I am proud to be a thought leader.
I know exactly why I should be on your stage and how I would help.

My name alone can do that.

BUT A BUSINESS THAT HAS WEIGHT… will do that for you for the next decade.

Stop chasing low hanging fruits.
Start building businesses that can last a decade.

Entering Cherelle Jay’s world will get you there quicker 😏😮‍💨🤏🏽 by @cherellejay
3
7 days ago
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A can a day, keeps the Haterz away 😛🥤⚡️

‘Just out here celebrating my life ❤️🙏🏽’

So happy bringing Heels OFF to the Fitness Funfair. We may not be in our Heels but we are ALWAYS in our FEELS 💋

Thanks for having me @issafundayyy @mattbridgemanuk @redbulluk 🤸🏽‍♀️

@heelsandfeelsuk to the worrrrrld 🌍 by @cherellejay
17
16 days ago
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I said what I said.

Women in the UK (& beyond) are we ready to make some serious money without feeling like we gotta depend on basic Becky’s selling us dreams and an idea that everything that can earn us money, is something and somewhere beyond us? 😷🗣️

Na. I’m good.

I been building. For this very reason.

When you’re ready, I’ll see you in my DM’s 😉 by @cherellejay
0
19 days ago
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I think one of the biggest flexes in my life is that there is VERY little difference between the woman you see online and the woman people get in real life.

My nan asking for my tits and then deciding she wants Heels & Feels in her building is honestly the most on-brand thing ever 😭

Because this is what happens in my world.

You stop diluting yourself.
You back your own sh*t up.
You become more visible, more expressive, more willing to go first.

And then it ripples.

Into your business.
Your clients.
Your family.
The women watching you.

That’s why I care so much about founders.

One woman deciding to really LIVE what she believes can change a whole room.

I’m not interested in teaching women to look the part online.

I want the woman, the work and the life to match.

And maybe that’s the real reason the girls keep finding me 😂🥂 by @cherellejay
21
21 days ago
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I’m one of the few, who can genuinely say I’ve done both.

I’m not screaming “build a personal brand” from a laptop when I’ve never built community, been booked, stood on stages, worked with brands or had my name make money 🤷🏻‍♀️

And I’m not teaching business having only ever built a coaching business 🙃

I’ve built multiple millions in revenue, scaled a company into multiple locations, built teams, systems, offers, IP… and had basically every business plot twist you can think of 😂

So when I say I believe in both, I mean it.

A business that can travel without you…
and a name that can open doors.

Because I don’t want to be known with nothing substantial behind me.

And I also don’t want to build something huge and disappear behind it.

The women in my world get that too.

They’ve got receipts. They’ve been in the game. They’ve built sh*t people respect.

They just know their name can still take them further.

More rooms. More stages. More money. More reach.

That’s the bit.

I back my sh*t up. And I want the women around me to be able to say the same.

But FAR TOO many women feel they have to pick.

Scaling a business takes concentrated juice… where your brain POURS into taking it further but you do NOT lose yourself in the process ❌

And in my world we build both.

PRESENCE PAYS 
One year long mentorship
Scaling both your biz & personal brand
Building you to be stage ready
Whilst building systems to work without you
One year… to last a decade 

Every single one of my clients are speaking on stages and have the best of both 🤏🏽😏

This could be you.

Dm me PAID. by @cherellejay
3
21 days ago
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This does not mean you need to franchise your business.

It does not mean you need 20 locations.
It does not mean you need a huge team.
It does not mean you need to suddenly become some big corporate machine 😂

But I do think at some point, if you are serious about scale, your business has to become bigger than your ability to keep coming up with another idea.

Because scale can look like a franchise.

It can look like licensing your methodology.

It can look like training other people to deliver your work.

It can look like courses that sell without you teaching them live.

It can look like a signature service that has been delivered 100+ times and gets better every single time.

It can look like building a team around the thing that already works instead of creating another thing for them to manage.

And yes… it DEFINITELY looks like protecting what you’ve built too.

Your IP.
Your contracts.
Your delivery.
Your name.
Your methodology.
Your processes.

Because I do not want you scaling off hype.

I don’t want the business looking massive from the outside whilst the whole thing is still relying on you waking up on Monday morning with enough energy, ideas and excitement to keep it moving.

That is probably one of the biggest things franchising has taught me.

The sexy part was saying, “we’re franchising.”

The real work has been making sure there is actually something underneath it strong enough to replicate.

So whether you want to franchise, license, hire, expand, step out of delivery or simply stop reinventing your business every five minutes…

COMMENT “QUIZ” and I’ll send you something to find out how ready your business actually is to scale. by @cherellejay
4
22 days ago
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Respectfully… the women you see really building sh*t in business have probably already met the darkest versions of themselves.

Therapy. Coaching. Breakdowns. Reinvention. Going to the f*cking jungle and doing ayahuasca if that’s what it took 😭

Because you do not go off-route, become the black sheep of your family, sacrifice years of a normal social life and pursue some wild-ass vision without having to FACE YOURSELF.

These women do not need another worksheet on professional development.

They do not need to keep going back to their childhood every single time business gets hard.

And sometimes they don’t even need another conversation about regulating themselves.

Sometimes… they’re just f*cking BORED.

They’ve spent years being taught to busy themselves.
Fight.
Fix.
Create.
Pivot.
Launch.
Start again.

So now the second business gets quiet, simple or repetitive… they assume something is wrong.

No babe.

Maybe your next level isn’t another reinvention.

Maybe it’s letting the thing you already built actually f*cking WORK.

Imagine moving countries while 15 locations continue to open without you physically standing in every room.

Imagine still loving your business without inventing a brand new one every 18 months because someone copied your last idea and now you’re bored of it.

THAT is the work I care about.

Building IP.
Building systems.
Building experiences.
Building things other people can deliver.
Building something that still has legs in another decade.

Because some of you are exhausted not because the business doesn’t work…

…but because you keep putting shiny glittery icing on top of a cake you haven’t finished baking.

The dough matters.
The recipe matters.
The thing underneath all the decoration matters.

Stop f*cking reinventing the wheel.

Build something good enough to last.

That is exactly why I’m opening The Boardroom.

Monday 14th–Friday 18th.

One week. Your IP, offers, systems + scalability under the microscope.

For women who don’t need another reinvention.

They need to make what they’ve already built f*cking LAST.

DM BOARDROOM. by @cherellejay
3
23 days ago
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WHAT A F*CKING WEEK.

We delivered What’s Your Juice this week and I knew the work was good… but watching women actually pull apart businesses they’ve been building for YEARS and realise what they’re sitting on???

Yeah. Different.

We found the thing underneath the thing.

The ideas that have been repeated so many times they’ve become methodology.

The results they create without even realising there’s a pattern.

The parts of their brilliance that currently only exist because they are in the room delivering it.

And then we started bottling that sh*t.

Because your signature doesn’t need to be something nobody has ever seen before.

It needs architecture.
It needs a container.
It needs to create an experience people can recognise, repeat and eventually receive without requiring more and more of YOU.

That was probably my biggest takeaway from this week…

Some of you have not outgrown your business.

You’ve outgrown your current role inside it.

And THAT is exactly where we’re going next.

THE BOARDROOM.
Monday 14th – Friday 18th.

A week inside the actual business of your business.

How does this scale?
What becomes IP?
What gets repeated?
What makes money without you?
What gets you booked?
What does your name become known for?
And what the hell are we building that could still be here in 10 years?

There are already women inside this room and when I tell you…

These are not women playing business.

Entrepreneurs who have been in the game.
Women with real businesses, real bodies of work, real reputations, real ambition.

Some scaling what already exists.
Some building the next arm.
Some sitting on ideas that have WAY more commercial potential than they’ve currently given them.

Basically…

legacy written all over the bloody room.

And I cannot WAIT to get my hands on these businesses next week 😂

If WYJ helped you find the juice…

The Boardroom is where we figure out what the f*ck we’re going to DO with it.

Comment BOARDROOM and I’ll send you the details. by @cherellejay
6
25 days ago
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At some point, you have to stop outrunning the copycats.

Because babe… if they’ve been copying the same sh*t you created YEARS ago and your response is still:

“Fine, I’ll come up with something even better.”

WHO is actually losing here? 😭

You don’t need another invention.
Another category.
Another genius idea.
Another reinvention of yourself because everyone caught up with the last one.

You need to own the f*cking thing you already made.

Name it.
Protect it.
Package it.
Turn it into IP.
License it.
Franchise it.
Build assets around it.
Make that sh*t work WITHOUT requiring another groundbreaking idea from you every six months.

Because being the most innovative person in the room sounds sexy until you realise you’ve accidentally built yourself a job as Chief F*cking Reinvention Officer.

And you’re tired 😂

Your brilliance shouldn’t constantly require your labour.

If you’ve been in business for years and you KNOW there’s something you’ve created that has legs beyond you…

Come into The Boardroom.

14th–18th September.

We’re taking the sh*t you’re already bloody good at and figuring out how to bottle it, protect it and make it work harder than you do.

One week business intensive.
3 calls. 
1:1 consultation.

Comment BOARDROOM and I’ll send you the details. 🧃 by @cherellejay
5
a month ago
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Be honest…

You might not want 20 staff, 15 locations or a global empire 😂

But I DO think every woman who has spent years getting bloody good at what she does should ask herself…

Does all of my money still require me to physically show up and do the thing?

Because scaling doesn’t have to mean getting bigger.

It could be:

A keynote you get booked for again and again.
A methodology other people pay to use.
A certification people train under.
A course that sells without you launching it every 5 minutes.
A licence.
An academy.
A book.
A product.
A curriculum companies bring you in to deliver.
A process your team can execute without needing your brain every five seconds.

Something that means the YEARS you’ve spent becoming exceptional at what you do can keep paying you… even when you’re not physically doing it.

And sometimes you don’t realise how important that is until life forces you to stop.

Your business doesn’t necessarily need to get bigger.
But your juice needs to be able to travel further than you can.

That’s a HUGE part of what we’re getting into next week.

Comment JUICE and I’ll send you the details 🧃

7-9th Sept
11-12 call each day 
Calls recorded 
Free experience by @cherellejay
1
a month ago
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I’ve lived both versions.

Being the face, the talent, the reason people booked…

and building a company that now operates across multiple locations without requiring me to be in the room.

My work became a methodology.
The methodology became a brand.
The brand became something other people could deliver.

And THAT changed what was possible.

Because there comes a point where being brilliant at what you do isn’t the question anymore.

You’ve proved that.

The question is what you’re going to build with it.

If you know there’s more commercial potential in your body of work than you’ve currently extracted from it…

What’s Your Juice?

Comment JUICE. 🧃

7-9th September. by @cherellejay
1
a month ago
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