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Claire Matern

@clairematern

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Founder @drinkjoni
Searching for the slow-down while building a business.
Living in my “use-up” era.
Sustainable cooking & living.

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Screw it—Just do it. I’m a reluctant Millennial when it comes to social media but proud as hell of the business I’m building and realize it’s good to show what it takes. So let’s start giving it a proper go. #femalefounders #femalefounded #femalefounder #nonalcoholic @drinkjoni by @clairematern

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a year ago

Story time ⬆️ and would love to hear your thoughts. by @clairematern

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a month ago

A little August round-up of working on my work/life balance as a founder, and (trying) to practice the no-buy challenge I’ve given myself—apart from experiences and yummy things to enjoy, like my first In-n-Out, flowers, and seasonal produce. Not pictured, the Backstreet Boys souvenir cup & t-shirt I couldn’t resist bringing home, but what’s a girl to do? by @clairematern

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2 months ago

This is when cooking really becomes a methodical, therapeutic practice. Taking a moment in a day to go through the motions and bring all these different components together. It’s just you, your thoughts, and your senses (and the dishwasher.) And you get pretty immediate and satisfying results. I don’t have a recipe for pesto. Just start with all the basil you have and that dictates the rest of the decisions. Everything else is a supporting character. Use walnuts, pine nuts, sunflower seeds, almonds, or a combo of any or all. Put some garlic in (knowing it will infuse so even the biggest fan shouldn’t over do it. I started with two fat cloves and decided that was enough.) Add grated hard salty cheese (it doesn’t have to be Parmesan) to taste, some generous grinds of black pepper, olive oil (more than you probably think) and blitz and scrap until it looks and tastes like pesto. Presto. You have pesto. (And don’t worry if it’s SO dark it makes you wonder. Lots of basil can do that and it still tastes incredible!) by @clairematern

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2 months ago

Founder life: Got to put my phone down and celebrate a wedding upstate, do some canoeing and kayaking and chill out this weekend. And was great to make a delivery to a long-time account in the area. by @clairematern

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2 months ago

Adventures of a founder ambushing the public. And when in doubt about saying verjus just think about what you have your French dip with: au jus. So verjus is Vair-zhoo (it’s French for green juice) and rhymes with out tagline verjus, who? by @clairematern

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2 months ago

What you’ll find me doing most weekends.
Had a great time at @minusmoonshine Greenpoint!
#cpg #cpgfounder #tastings #nonalcoholic by @clairematern

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2 months ago

Saw @lucysheridan post and felt inspired. These are the trends I’m leaning hard into from here on out. by @clairematern

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2 months ago

Had the most gorgeous dinner at @sawa_nyc last night. Of course had to get the First Pick, featuring @drinkjoni Blanc and their housemade blackberry syrup, and it was thrilling to see it being delivered to other tables. Also tried some amazing Lebanese wine and arak. Not pictured but equally amazing: the chicken with preserved lemon and roasted potatoes. If you’re in New York defo add Sawa to your list and get there for an amazing meal and hospitality. by @clairematern

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2 months ago

This weekend I created the JONI & Tommy-tini and will now be sipping them the rest of the summer. Sometimes it’s hard to find the fun in the every day of founder life. But playing around with recipes sparked that joy. I highly recommend you follow @drinkjoni and make one yourself. Cheers! by @clairematern

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2 months ago

Talk about pivots in life. What a crazy 10 years. From full time content creator, developing recipes for food councils, brands, and my website, where I got to travel to dairy farms and cheesemakers (quick note about the video bc how annoying I couldn’t write on it, but had to share the time I got to milk a cow in the French alps for one of the few designated farms that provide milk specifically for making Comtè cheese.) When COVID hit, all my events and plans halted and I started working at my family’s cheese shop. That’s where I started playing around with verjus as an ingredient (and making drinks with it!) and one thing after another, @drinkjoni officially launched in 2023. Onwards and upwards with CPG life! by @clairematern

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3 months ago

I’m fully living in my use-up era. I’ll take stock of what I have and what I need before buying anything, and will shop what I have first. I even found a treasure trove of mid-naughties swimsuits and accessories recently—perfect timing for that ~20 year trend cycle to roll around again. by @clairematern

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3 months ago