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Clemson Marketing Department

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Calling all Alumni 📣
Clemson Marketing is turning 40! 🎉

We’re inviting our alumni back to campus during upcoming home football weekends to reconnect with fellow alumni, meet current students and faculty, tour Powers College of Business, and hear what’s happening in the Department of Marketing.

📅 Oct. 16 | Oct. 23 | Nov. 13 | Nov. 28

Choose the date that works best for you and sign up through the link in our bio. We can’t wait to celebrate 40 years of Clemson Marketing with you!

#ClemsonMarketing #ClemsonAlumni #ClemsonUniversity #ClemsonBusiness #ClemsonTigers taken in Wilbur O. and Ann Powers College of Business at Clemson University by @clemson_marketing

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7 days ago

Curious about the Clemson M.S. in Marketing?

Join us virtually this fall to learn more about the program, what to expect, and your next steps toward graduate school! 💻

📅 Sessions available September–December
🔗 RSVP on Eventbrite through the link in our bio!

Thursday, September 10th 9-9:30 am
Wednesday, September 16th 12-12:30 pm
Monday, October 5th 6-6:30 pm
Tuesday, October 20th 10-10:30 am
Friday, November 6th 2-2:30 pm
Wednesday, November 18th 3-3:30 pm
Thursday, December 3rd 10-10:30 am

#ClemsonMarketing #ClemsonUniversity #MSMarketing #GraduateSchool #MarketingGraduateProgram Clemson Marketing Virtual Info Sessions. Visit the link in our bio to RSVP Today. taken in Clemson University by @clemson_marketing

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a month ago

Marketing students, are you looking to level up your skills, gain hands-on experience, and connect with like-minded peers? Check out these amazing student organizations on campus. From building campaigns to networking opportunities, each organization brings something unique to the table. Check out the accounts we’ve tagged to learn more about how you can join!

@thecadency
@clemsonepa
@clemsoncma
@cuinsights
@fashionmarketingclub
@clemson_marketing
@wib_clemson by @clemson_marketing

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2 years ago

📣 Faculty Spotlight!

Congratulations to Annette P. Tower, Assistant Professor of Marketing, whose latest co-published research was featured in the American Marketing Association Journal Reader! 🎉

Her research, published in the Journal of the Academy of Marketing Science, explores how visual cues and consumer perceptions influence online charitable giving. The findings show how factors like perceived attractiveness, vulnerability, and campaign messaging shape donor decisions, offering valuable insights into consumer behavior and effective fundraising strategies.

🔗 Read more about her research at the link in our bio.
@apopptower @springernature

#ClemsonMarketing #MarketingResearch #ConsumerBehavior #ClemsonUniversity #FacultyResearch Photo of clemson professor Annette Towers smiling at camera taken in Wilbur O. and Ann Powers College of Business at Clemson University by @clemson_marketing

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7 hours ago

Meet Lauren Barry, a Marketing student who spent her summer as an Inside Sales Intern at WEG Electric Corp! Swipe to learn more about the work she was able to take on!

#ClemsonMarketing #ClemsonBusiness #SummerInternship #MarketingInternship #WEGElectricCorp taken in Wilbur O. and Ann Powers College of Business at Clemson University by @clemson_marketing

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a day ago

Meet Leyla Charbonneau, a Marketing student who spent her summer as an Ad Sales Intern at Hallmark Media! Swipe to learn more about the work she got to be a part of. 👑

Fill out the form in our bio to be featured next!

#ClemsonMarketing #ClemsonBusiness #SummerInternship #MarketingInternship #HallmarkMedia taken in Wilbur O. and Ann Powers College of Business at Clemson University by @clemson_marketing

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8 days ago

Congratulations to Amanda Fine, assistant chair and professor in the Department of Marketing, on being named Faculty Member of the Game during Clemson Football’s matchup! 🌟

#ClemsonFaculty #FacultySpotlight #GoTigers #ClemsonBusiness #ClemsonMarketing taken in Memorial Stadium (Clemson) by @clemson_marketing

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14 days ago

Marketing students, mark your calendar 👀

The Clemson Business Career Fair is September 24 from 12–4 PM at Littlejohn Coliseum.

Looking for an internship or job? Come meet employers, make connections, or just practice talking about yourself and your experience.

Check out a few of the companies hiring marketing majors above ☝️

#ClemsonCareerFair #ClemsonBusiness #MarketingCareers #Networking #Internships taken in Littlejohn Coliseum by @clemson_marketing

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23 days ago

Meet the 2026–27 M.S. Marketing cohort! 👋

Get to know the students bringing their unique experiences to Clemson Marketing. Swipe through to meet the cohort and learn a little more about what they do outside of the classroom! 💜

#ClemsonMarketing #ClemsonMSMarketing #ClemsonBusiness #MarketingStudents #GraduateSchool taken in Clemson University by @clemson_marketing

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25 days ago

Get to know marketing professor Adam Stone, and stick around to hear what most students don't know about him! 🏍️ by @clemson_marketing

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a month ago

Say hi to Nicky Burke, senior economics and marketing student! 👋

1. Can you tell us about your experience double-majoring in economics and marketing?

My majors have helped me explore the analytical and creative sides of my brain. I’ve learned how they unexpectedly overlap and reinforce my passion for market research and consumer behavior.

2. What's an extracurricular activity that’s had a significant impact on you?

As part of my involvement in the Thomas F. Chapman Leadership Scholars, our cohorts host an annual event called Christmas 4 Kids. We bring in students from local Title I schools to experience a real Christmas they wouldn’t otherwise have at home. This event has made me realize the blessings I have been given in life and how to be a servant leader in my local Clemson community.

3. What advice would you give to incoming students looking to make the most of their college experience?

Do it when you don’t feel ready. All of the experiences that have had the biggest impact on me at Clemson have been outside my comfort zone and when I’m a little scared. It’s helped me learn and grow so much as a person. An individual in business professional attire stands on a terrace with Bowman Field in the background. by @clemson_marketing

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a month ago

📣 Faculty Feature!

Clemson Marketing’s Angeline Close Scheinbaum, PhD, Associate Professor of Marketing, was recently quoted in Inc. discussing the growing intersection of sports, influencer marketing and the fan experience. 🎾

In the article, Scheinbaum shares her expertise on how influencer culture and content creation are increasingly making their way into major sporting events, including the U.S. Open.

Read the full article through the link in our bio! 🔗

#ClemsonMarketing #ClemsonUniversity #SportsMarketing #FacultyFeature #MarketingFaculty Photo of clemson faculty member Angeline Close Scheinbaum, PhD. taken in Clemson University by @clemson_marketing

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