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T - 59 days until the #marathondessables I’ll be straight up honest, I’d rather stay in my comfort zone and talk about training, showing any level of vulnerability doesn’t come easy. 

But there are so many families and children that need help and support, so I want to use this event to raise awareness and give support to the people that are making a difference. 

Please share: https://gofund.me/c4f54bd8

Jay taken in Blackrock, Dublin by @coach_jaykane
14
2 years ago
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I am taking on the legendary MARATHON DES SABLES - the world’s toughest footrace - in April 2025 to raise funds for Neurodiversity Ireland. You can learn more about our story and why I’m taking on this incredible 6-day challenge.

What is the #marathondessables ?

A gruelling 250km self-supported race across the Moroccan Sahara, ran over six stages in temperatures reaching 50°C. It’s widely regarded as the toughest footrace in the world.

Why Neurodiversity Ireland?

This organisation is creating real change by supporting families, improving awareness, and advocating for systemic reform to ensure every child has the opportunity to thrive.

This journey is personal for us. In 2023, our daughter Kyanna was diagnosed as Autistic, and we began to understand the level of support she would need to thrive. However we quickly realised how difficult it can be for many families to navigate Ireland’s complex health and education systems, with long waiting lists and limited services. While we’ve been fortunate to access private support, we know that not everyone has this option.

That’s why we’re raising funds for Neurodiversity Ireland, an organisation working tirelessly to advocate for neurodiverse individuals and their families.

How you can help?

Donate to our fundraiser through the link in bio 

And share the link on your socials to spread the word.

Thank you so much for your support - it means the world to us and families like ours.

Jay by @coach_jaykane
18
2 years ago
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Last S&C session of camp wrapped up with the 🐐

Huge thanks to Jay for everything over the last 10 weeks. The progress we’ve made has been unreal — stronger & better than ever 💪🏼

The environment at Elite Gym is special.
I completed my coaching course here last December and haven’t looked back since — one of the best decisions I’ve ever made.
Grateful to be part of it 🙌🏼

@elitegymhq @coach_jaykane by @coach_jaykane
7
4 months ago
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AthX Pro Doubles Sim at @joinfianna with @coach_jaykane 🦍

Strength:
1RM shoulder press
3RM Squat
5RM Deadlift
Score = combined total

Endurance;
Run and Row max distance - 22min
One partner starts running, one starts rowing. Swap whenever a partner completes the 1km run. 
Score = total distance completed

Workout;
All you go, I go. Reps are shared
60kcal ski
60 Dual DB GTOH’s with the 22.5kg’s
60m Sandbag carry with 70kg
60 Box jump overs at 30”
60m Dual DB front rack walking lunges with the 22.5kg’s
60m Burpee broad jumps
60cal ski
Score = Time to complete

Our results?
Strength total = 857kg
Endurance total = 9.4km
Workout time = 19m 22s

5 weeks to go until the big day in May💪🏽 still plenty of time to add a few more kg’s, a few more metres, and shave a few more seconds off! Unbelievable event hosted by @joinfianna 🙏🏽 a world class training facility with a world class community too! 

Straight back at it today, we go again! Let’s go!🦍

#AthX #AthXGames #AthXGames2026 #AthXSim #AthXSimulation taken in Fianna by @coach_jaykane
10
6 months ago
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Pain, doubt & fear VS strength, resilience & tenacity - This is what The Marathon des Sables is really about. 

Last year I led Team @ironmindinstitute (15 wholehearted individuals) to take on the legendary Marathon des Sables - 250km across the Sahara Desert over six brutal, self-supported days. 

In the final episode of the documentary, the team and I face the last 175km, including the infamous double marathon of Stage 4 (84.4 kms) where the race stops being about running and becomes a test of character.

Premiering this Sunday @7pm on my YouTube Channel. Link in bio taken in Sahara Desert, Morocco by @coach_jaykane
2
7 months ago
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Nobody feels ready for true challenge.

Comment ‘SISU’ and we will send you the SISU Readiness Assessment and discover where you stand versus the life changing SISU Program taken in Connemara, Ireland by @coach_jaykane
3
a year ago
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YOU VS YOU

Think through the challenges you have faced in your life that you have gained the most from. If you look deep enough, you will discover the ‘You vs You’ confrontation. You will see clearly that how you behaved when faced with your shadow (as Jung referred to it), was at the root of the powerful rewards you gained. 

Our Ironmind Crucible challenges are precisely crafted, aligned and integrated experiences that position our trainees at this confrontation - against their weakest, most fragile self. This is the essence of truly meaningful challenge and where the most empowering, enriching and enlightening rewards lie.

These specific moments of physical stress hold extraordinary opportunities for personal evolution where we can re-engineer the hardware of the brain through the software of experience. With the Ironmind coach’s guidance, trainees are taught how to overcome these vulnerable, debilitating, destructive mental states using a two-step process led by self-awareness and concentration. Thus creating paradigm-shifting experiences, essential for growth and evolution. It is in these moments where the trainee deepens their self-belief, self-respect and expands their perspective of what their are capable of achieving in life. 

#enduretotranscend #sufferwithintegrity #Ironmindcrucibles taken in Connemara, Ireland by @coach_jaykane
0
a year ago
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Modern culture sells comfort as success.

But comfort weakens the body, dulls the mind and degrades the spirit.

The warrior path is one of purposeful challenge - because it brings life and learning coursing through our veins.

#ironmind #modernwarriorship #enduretotranscend taken in Connemara, Ireland by @coach_jaykane
3
a year ago
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Mindset beats talent.

That’s why we brought in @coach_jaykane — performance coach, ultra-endurance athlete, and entrepreneur — to work directly with our Future Academy teens.

🏜️ He ran 250km across the Sahara.

🎯 He’s coached Olympians.

🧠 Now he’s teaching your teen how to push through doubt, lead with grit, and build a mindset that lasts a lifetime.

This isn’t about textbooks.

It’s about training for real life.

⚡️ Use code MINDSET for €50 off

📅 Spots are limited — don’t wait.

@elitegymhq @iconmanagement.ie
#FutureAcademy #WinningMindset #JasonKane #TeenEntrepreneurs #YouthLeadership #ScreenFreeSummer #ParentApproved #MindsetOverTalent by @coach_jaykane
0
a year ago
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Haven’t watched the latest Ironmind x MDS episode yet?

Make time this weekend & watch it on our YouTube channel - https://lnkd.in/gmwapuS3

The latest Ironmind x MDS episode takes you into the Sahara - into the heat, the hardship and the heart of the race itself.

Have you watched it yet? taken in Sahara Desert, Morocco by @coach_jaykane
1
a year ago
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The moment has come.
Eight months of training led to this.
The desert. The race. The reckoning.

Episode 4 of the Ironmind x Marathon des Sables documentary is now live.

This is the moment everything changes.
No more theory. No more preparation.
Only 250 kilometers of heat, silence, and truth.

Watch the new episode now.
Link in stories

#IronmindInstitute #MarathonDesSables #MDS2025 #DocumentarySeries #Episode4 #EnduranceTraining #MentalFortitude #UltraChallenge #NowLive taken in Sahara Desert, Morocco by @coach_jaykane
2
a year ago
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The time for talking is done.

Now it’s time for action. 

The Marathon des Sables documentary is now live (link in bio) taken in Sahara Desert, Morocco by @coach_jaykane
0
a year ago
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