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Adam De Jong

@coachadj

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🏊🚴‍♂️🏃🏋️‍♂️🤸 👨‍👩‍👧 👨‍💼
Dad | Hybrid Athlete | Coach
Co-Founder @limitlessperformance 🙌
Fitness Racing @hyroxca @ironmantri @crossfitgames 😤

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14 Years of LP. ❤️
September 2012. 26 years old. Two young punks with a dream. 👦👧

It all started with 20–30 friends and family working out together in a park.

From day one, we’ve been incredibly fortunate to have an amazing support system around us — family and friends who have always believed in us and would do just about anything for us. 🙏

Then came a 21-Day Challenge, where we met our first “new members.” Some of those people are still part of LP today. 😍

Years 1–5 — Survival.
6am every morning to 9pm every night. Coaching. Training. Building. Learning. Loving every second of it.

Looking back, I have no idea how we did it. 😂

Years 6–10 — Growth & Reflection.
We thought we had survived the dreaded first five years, so surely the rest would be easy… right? 😂

A new gym. A huge investment. A lot of risk. And a lot of reflection about who we were, who we wanted to be, and what we wanted LP to become.

Years 10–14 — Building Something Bigger.
Building a team.
Growing a family.
Finding balance.
Creating an identity.
And continuing to figure it out along the way.

But more than anything, we’re proud of the incredible community that surrounds us, motivate us and inspire us every single day!

The people who have trusted us with their health. The people who have stuck with us through every chapter. The coaches and team who have helped make LP what it is today. And the family and friends who have supported this crazy dream from the very beginning.

We still have big goals and big dreams to chase, and we couldn’t be more excited to see what the future holds.

So here’s to the next 14 years.

The highs and lows.
The ups and downs.
The wins, the challenges, and everything in between.

Most importantly, here’s to continuing to show up every day, love what we do, build something we’re proud of, and build a great life with our little family. 🥰

Thank you to everyone who has been part of the LP journey.

14 years down. Let’s see what the next 14 bring. ❤️

— LP taken in Limitless Performance by @coachadj

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a month ago

Making Memories 🥰

Feeling so lucky to share these moments with Maddison. I hope one day we get to sit together, look back, and reminisce on all these special times. 💭💖

Ever since last weekend, all she’s talked about is her race — mommy and daddy it’s my race today! 🏃‍♀️💨 I have a feeling it won’t be long before we’re traveling to cheer her on at her own events, and I honestly can’t wait for that day! 🤩🎉

One of the biggest lessons I’ve learned as a parent is how much they mirror everything you do. Watching Maddi take in my hard work, dedication, and passion makes it all even more meaningful. 💪❤️

👶 Maddi was 9 months old at Ironman 70.3 Worlds
👧 18 months at the CrossFit Games
🏃‍♀️Now 3.5 years old and the BEST little cheerleader!

Here’s to making memories, inspiring each other, and growing side by side. 🥹✨

#fitdad #dadlife #LeadByExample #hyroxtraining #hybridathlete #crossfittraining #ironmantraining #triathlontraining #fitnessmotivation by @coachadj

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a year ago

EPIC DAY 1 😤 That hurt a lot 🔥 Tomorrow is gonna hurt more 💯

Thanks for ALL the love and support - you guys and gals are amazing 🙏🙏🙏

Time for Bed ✌️Cya tomorrow 🦍

📸 @chadmueller

@crossfitgames @nobull @nobullplus by @coachadj

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3 years ago

HYROX Toronto 🇨🇦 What a Weekend 🎉

So many Great Memories 🙏

💙 Cheering on 70+ LP Athletes Crushing Goals
🥇 35-39 AG Champs & 2nd OA with @jo_brown1
💪 Throwing Down with @seibel_craig and the LP Boys
😘 Sharing it with the real Champ @ml_dejong and our Girlies

Time for some R&R 🤭 Let’s do it again soon 🚨

@hyroxca @limitlessperformance @hybridserieskw @hybridracingcanada taken in Limitless Performance by @coachadj

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5 days ago

First Day of J/K ♥️

There was a time that I tried not to open up Instagram on the first day of school as it was pretty triggering. There was a day I thought I would never get to post one. Things are a bit crazy with a newborn and a 4.5 year old but trying to remember those days that I dreamed of this. 🫶 Blessed with these two little girlies. 💜 by @coachadj

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a month ago

Welcome to the Fam Elina Mae de Jong 🥰

Born July 26, 2026 - 6:35pm - 8lb 6oz 👶

Going to be a Wild Crew with Dad and his Girl Gang 👨👩👧👧🐕 by @coachadj

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2 months ago

This is why we do it. ❤️

So many smiling faces. So many first-time racers. So many OG Halfrox athletes.
 One incredible community that continues to grow faster than we ever imagined.

Every single person who stepped onto that turf on Saturday left a mark on us.

We watched people overcome fear. We witnessed resilience, grit, determination, and moments where athletes refused to quit, even when everything told them to slow down.

But our favourite part?
The finish line.

That exact moment when it all clicks. The relief. The pride. The emotion. The realization that “I actually did that.”

We felt it with every single one of you.

To all 500+ athletes who trusted us with your race day, thank you. Thank you for bringing your energy, your courage, and your heart. You are the reason this community is so special, and we’re incredibly proud of every one of you.

This is more than a race.
 It’s a community that lifts each other higher.

We can’t wait to stand beside that finish line and cheer every single one of you on again soon. ❤️

Big shout out to Tash at @pacecreative__ for capturing the best moments! Make sure to give her a follow, she is incredible!

#kwevents #community #hyrox #halfrox #hybridseries by @coachadj

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2 months ago

FATHER’S DAY FUN 🥰😘❤️ by @coachadj

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4 months ago

💪 SELFIE SPOTLIGHT: COACH ADAM 💪

If you’ve been around the KW fitness community for any length of time, chances are you know this guy.

🔥 Owner of Limitless Performance 🔥 Co-Owner of Hybrid Series 🔥 Fitness Festival Partner 🔥 Professional creator of questionable workout ideas 😏

Coach Adam is bringing the energy to the HSKW Fitness Festival with a fun and competitive Dumbbell Throwdown Challenge designed to get people moving, cheering, and maybe talking a little trash amongst friends.

Whether you’re a seasoned athlete or just looking to have some fun, this is exactly what Fitness Fest is all about:
🏋️ Challenging yourself 🙌 Supporting each other 🎉 Having fun 👊 Being part of an incredible community

And while you’re busy watching Adam explain why this challenge seemed like a good idea...

🚨 FITNESS MODALITY REGISTRATION IS OPEN 🚨
And it’s moving FAST.

🔥 Over 50% of our fitness classes and wellness experiences are already sold out.

If you’ve purchased your ticket, now is the time to lock in your schedule before your favourite sessions are gone.
🧘 Yoga 🌬️ Breathwork 🚴 SPINCO 🥂 Pilates & Prosecco 🏃 HYROX Sprint 🔥 Deadly Dozen DFT 👊 Mobility Workshops 🥗 Nutrition Talks ✨ Somatic Movement 💪 And much more

📍 Tapestry Hall – Gaslight District, Cambridge 📅 Saturday, June 27 ⏰ 8:00 AM – 3:00 PM

🎟️ Don’t have your ticket yet?
🔗 Link in bio to secure your spot and gain access to class registration.

Just TWO WEEKS to go until we bring the KW fitness community together under one roof.

Let’s make history. 🔥

#kwevents #fitnessfest #community #party by @coachadj

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4 months ago

HYROX OTTAWA IS COMPLETE… SO WHAT’S NEXT? 👀🔥

First off — huge shoutout to everyone who raced, supported, cheered, volunteered, trained, and showed up for HYROX Ottawa. What a weekend. What a community.

But now… it’s time to look forward.

The KW fitness calendar is HEATING UP, and we’ve got two major events you need on your radar:

🔥 FITNESS FESTIVAL
📅 June 27
📍 Tapestry Hall

This is a first-of-its-kind event for the KW region — hosted at the one and only Tapestry Hall.

A full day where fitness communities come together for movement, conversations, networking, connection, and serious energy.

And yes… we’re ending the day the right way with an after party hosted by Coffee Club London 🪩

Ticket prices go up June 1 — so this is your sign to grab yours now.

🏁 HALFROX KW
📅 July 18
📍 University of Waterloo

The next challenge is already waiting. Whether you’re coming off Ottawa and hungry for more, or looking for your next big fitness goal, HalfRox KW is the perfect event to keep the momentum going.

Tickets are available through the link in bio and on Eventbrite.

Ottawa may be done, but the season is just getting started.

Let’s keep building.
Let’s keep showing up.
Let’s keep bringing the KW fitness community together.

🎟️ Tickets available now — link in bio.

#kitchenerwaterloo #fitnessfestival #fitnessevent #community #party by @coachadj

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4 months ago

This would stop most people in their HYROX Men’s Pro race… but not this guy.

Adam had a doozy of an ankle snap mid-race — the kind that makes everyone around you cringe instantly 😮‍💨🌶️

But somehow, he shook it off, kept moving, and still finished UNDER an hour. Absolute insanity.

Some people are just built different.That snap looked spicy, but he carried on like a god damn champion… honestly wouldn’t expect anything less from Adam 👏🔥

Toughness, grit, and pure race-day mentality.Huge shoutout to you — that was wild to witness.

#legend #hyrox #beastmode #ankle by @coachadj

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5 months ago

Wild Weekend in HYROX OTTAWA 🇨🇦 4-Days of non-stop action 🚨

Insane to Cheer on 50+ LP Members who took the start line after months of hard work and dedication! Amazing to watch them absolutely crush their Goals 😍 @limitlessperformance

Finally got to Race with a good friend and fellow fitness racer @polsky_1 and we sure made the most of it and embraced the pain cave from start to finish 🤭

Unfortunately in the Race I rolled my ankle pretty bad and missed out on Racing Mixed Doubles later in the weekend. Hopefully get a chance to Throwdown soon 💯

Time to take a little breather, get the body healthy and spend some quality time with the fam 😘

Thank you @pacecreative__ for capturing the Fun 🤩 by @coachadj

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5 months ago