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Code and Theory

@codeandtheory

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Technology-First Creative Agency
💡50% Creatives • 50% Engineers
🌎 Located Across the Globe
👇 Check out our latest work

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More than 50 Fortune 500 companies now trust Code and Theory to lead transformation that actually sticks. Beyond proud to see that we are recognized at No. 5 on @adage A-List. This one’s for the team that makes it real every day. taken in New York, New York by @codeandtheory

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7 months ago

We’re entering the golden age of creativity. As Co-Founder Dan Gardner puts it, “Creativity is not defined by how you do things. It is defined by how you think.”

With a 50/50 balance of engineering and design, Code and Theory is where CMOs, CTOs and CIOs come together to experience change.

And because of this, ADWEEK named us its first-ever Innovation Agency of the Year.

What transformation looks like in action:
▪️ Qualcomm: +540% dev engagement, 18x downloads.
▪️ Amazon Ads: +33% unaided awareness, +118% Sponsored TV revenue.
▪️ Henry Schein: +46% faster purchases, +23% spend per visit.

7 Agency of the Year wins in 2025. One clear direction forward.

See what makes Code and Theory different in bio! by @codeandtheory

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10 months ago

Creativity 🤝Technology. Here’s a snapshot of the work that helped us win Ad Age Business Transformation Agency of the Year.

Read more in bio! by @codeandtheory

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3 years ago

For the fourth consecutive year, @fastcompany Innovation by Design Awards recognized Code and Theory, with honors for Design Company of the Year and Enduring Impact.

That recognition is all about impact:
- TIME increased digital revenue by 159%
- JBL Professional grew AI-driven referrals by 2,434%
- Stanley Black & Decker, Inc.’s e-commerce conversion vaulted 40%
- T. Rowe Price saved $15M, or 100K hours, in avoided costs with a new design system.

Twenty-five years of connecting the idea, the technology and the outcome. And still building what’s next.

Learn more at our link in bio. by @codeandtheory

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21 days ago

POV: You’re on set with @amazonbusiness 👀🚲

A few behind-the-scenes shots from our latest shoot where we kept business moving—and remembered to bring some extra cameras.

Creds to @imaginethis.studio for helping us bring this campaign to life, and shoutout to our amazing clients and agency team who brought this world to life.

Explore the work at the link in bio! by @codeandtheory

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25 days ago

Proof that our team takes baking as seriously as we take our work. Our friendly competition brought out a lot of creativity and some seriously impressive desserts.

Our winning bakes 🏆
- Blackberry Tiramisu
- Passionfruit Tart
- Peach Strawberry Shortcake
- Salted Brown Butter Triple Cookie

A well-deserved shoutout to all of our talented bakers! 🍰 by @codeandtheory

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a month ago

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2 months ago

Fans now consume more content about the game than the game itself, which means the media operation behind a league, club, or athlete isn’t a support function anymore. It’s the main event. The people running it perform like athletes: real-time decisions, public scoring, no replays, a season that never ends.

Vote for our SXSW proposal that brings together the people building those engines at three scales: the club (Los Angeles Football Club with Nicholas Karis), the platform (Ehren Hozumi with Adobe), and the builder (Arjun Kalyanpur with Code and Theory). They’ll explore what it takes to compete when content is the competition.

Vote now to get our panel “Media Became the Sport. Meet the New Athletes” on the SXSW stage. Link in bio. by @codeandtheory

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2 months ago

AI often ends up being consolidated into a conversation about efficiency, but that ignores how speed changes the standards for alignment across teams, tools and culture. This is a massive shift and one that marketers and the C-Suite alike are figuring out in real-time.

It’s the conversation Michael Treff, Code and Theory’s CEO, alongside Jonathan Adashek, SVP and Chief Global Affairs Officer at IBM want to explore at SXSW.

One click, five seconds: Vote for ‘The Software/Services Divide Is Done at SXSW. Meet the New Model’ at the link in bio. by @codeandtheory

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2 months ago

We’re #hiring at Code and Theory. For high-craft work, ambitious teams, and plenty of room to make your mark, explore open roles and apply today at the link in bio. taken in New York, New York by @codeandtheory

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2 months ago

As trends move faster than ever, creative leaders are rewriting the rules of how great work gets made.

At Clios on Culture, we’re putting together a panel with Craig Elimeliah (CCO, @CodeandTheory) and Resh Sidhu (VP of Creative, @Adobe) for a conversation on the future of the creative process.

They're diving deep into how modern teams are using data, technology, and new tools to spot cultural opportunities and bring ideas to life before the moment passes. 🏃‍♂️

Clios on Culture is a 2 day event in NYC on September 22-23rd. Comment “clios” and we’ll DM you more info! by @codeandtheory

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3 months ago

108,510,100 steps. 31 sunsets. 7 shorelines. A wildly unique array of animals spotted along the way. Half marathons were ran. Kids chased (also technically a marathon). Countless moments and meetings together, one step at a time.

In May, the Code and Theory Network came together for our annual steps challenge in honor of Mental Health Awareness Month, and the team crushed the “get outside” brief once again.

#mentalhealthawarenessmonth #may2026 #stepsandtheory #wellness by @codeandtheory

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3 months ago