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Daniel Scharff

@cpgdanny

2.1K
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429
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Founder/CEO, @startupcpg; Singer/Songwriter, @superfantasticsband
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Hot Brands of 2026: Drink PiCKiE🥒 Within the red hot beverage category, we’re betting on hydration. And one drink totally blew our mind with a completely unique approach. PiCKie is natural pickle juice hydration, and the flavor is sublime. Startup CPG founder Daniel Scharff is not a pickle juice shot guy. For him, PiCKie is much more balanced and drinkable, and you find yourself wanting to drink the whole thing. It has a strong natural salty pickle flavor that makes it the perfect sip after a long run or workout. Every person Daniel has seen try it has gone wide eyed, immediately taken another sip, and inspected the label. They’re a 2026 Startup CPG Shelfie Awards finalist, and I first in line to try their new Pickle Lemonade! Feels like a highly incrementable add to any hydration set. 🎉 Have you tried @drinkpickie yet? 👇🏻 #DrinkPickie #HotBrands #StartupCPG by @cpgdanny
23
5 days ago
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Let’s see what Startup CPG Community brands we can find at Fonty’s in NYC! 👀🔎 Fonty’s has become a hub for emerging CPG brands, making it the perfect spot to discover some of our community’s favorites. From emerging food & beverage brands to exciting new product launches, we’re on the hunt for the brands making their way onto shelves and into shoppers’ carts. 🛒 We’ll keep spotlighting stores and community brands across the country. Where should we visit next? Let us know below! 👇 #StartupCPG #Fontys #CPGCommunity #FoodandBeverage #EmergingBrands by @cpgdanny
26
6 days ago
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🔥HOT BRANDS OF 2026: Sweeter Collective🍬 Hard candy is stuck in the past, but Sweeter Collective is trying to change that. These organic, long-lasting hard candies use real cane sugar (and no artificial sweeteners or dyes) along with ingredients like oats and soluble tapioca fiber. They’re supposed to satisfy your sweet tooth without turning into a full-on dessert. Each pop is about 16 calories, has under 3g of sugar and nearly 2g of fiber - and lasts around 10 minutes. Perfect for the afternoon slump, sweet and long-lasting enough to help avoid reaching for something way worse. Check out these fun flavors: 🍒Shirley Temple 🏝️Island Spritz 🥮Salted Caramel Cream ☕️Vanilla Oat Latte The Shirley Temple flavor is a Shelfie Award finalist, and the brand is already in 50+ hotels, Fairway Market and Gourmet Garage NY, plus 50+ independent retailers nationwide. Erica Haft was also on a recent founder feature in the podcast! Have you tried @sweetercollective yet? 👇 #SweeterCollective #HotBrands #StartupCPG #CPGCommunity #EmergingBrands by @cpgdanny
24
12 days ago
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An epic 40k celebration for our slack community aboard a 100 person Yacht in beautiful Marina del Rey. See you next year for the 50k! @startupcpg by @cpgdanny
2
13 days ago
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Casino Royale at The Courthouse by @cpgdanny
2
22 days ago
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We’ve accepted 50 brands from Round 1 (200 in total), and these three just found out they’ve made the cut. Round 1 closes October 1st, so get your application in ASAP! ⏰ Planning to raise in 2026 or 2027 as a consumer brand? This is the room you want to be in: a full day of curated 1:1 meetings with 100+ active investors. 🤝Ready to be next? Comment “FOUNDERS & FUNDERS” and we’ll send you the application. #cpginvestor #cpgbrands #fundraising #foundersandfunders #startupcpg @enjoycoditos @eatroastd @sipsopa by @cpgdanny
16
25 days ago
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I recently sat down with Daniel on the @startupcpg podcast, and if I could give new founders one piece of advice, it would be this: Film. Everything. Film the first batch. The late nights. The tiny wins that don’t feel impressive yet. The packing orders on the floor. The mistakes. The pivots. The moments when you have absolutely no idea what you’re doing but keep going anyway. You may not use every clip. You probably won’t. But you can always decide not to post something you can’t go back and capture the moment after it’s gone. Some of @xo.marshmallow’s most powerful content exists because we documented the journey while we were living it, not because we waited until everything looked polished. Your future customers want to see what it took to build the thing they’re buying. Your future self will be pretty glad you saved it, too. So yes, even when it feels mundane: take out your phone and film it. 🎥 #founder #cpg #socialmediamarketing by @cpgdanny
13
a month ago
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Love my mama and papa. We always have such a good time. by @cpgdanny
2
a month ago
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I’ve been a busy bee 🐝 by @cpgdanny
5
2 months ago
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Calling all emerging brands ready to get on Whole Foods Market shelves 👀🛒 Forager Fest Grocery Run is here! 🎉 For the first time ever, the full Whole Foods Market forager team + Emerging Brands Merchants are coming together for one national Grocery Run in Nashville. 9 foragers. Every region. All in one room. One day in Nashville. If you’re selected, you’ll get dedicated face time with the forager for your region — the person who actually decides what lands on shelf. 📍 November 11 • Nashville, TN Applications are open - don’t wait on this one. 👉Comment “FORAGER FEST” and we’ll send you the link to apply. #WholeFoodsMarket #ForagerFest #CPGCommunity #EmergingBrands #Nashville by @cpgdanny
150
2 months ago
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We loved this - total A plus. So sweet and fun and reminds me why it’s so special to live in NYC. by @cpgdanny
1
3 months ago
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Another day, another trade show. Startup CPG Innovation Section in da house! taken in Las Vegas, Nevada by @cpgdanny
1
3 months ago
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