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Daniel Scharff

@cpgdanny

2.1K

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429

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Founder/CEO, @startupcpg; Singer/Songwriter, @superfantasticsband

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Already dressed for Halloween. 🖤🔥
The Diablo & the Zab-O-Lantern

🏠 Order online for home delivery (link in bio) 🍽️ Restaurants: grab it at Driscoll Foods. BOGO on the Diablo this October, so go scare the crap out of your customers.

#MadMutz #TheDiablo #CarolinaReaper #MozzarellaSticks #SpookySeason Halloween TrickOrHeat DriscollFoods

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Hot Brands of 2026: Drink PiCKiE🥒

Within the red hot beverage category, we’re betting on hydration. And one drink totally blew our mind with a completely unique approach.

PiCKie is natural pickle juice hydration, and the flavor is sublime. Startup CPG founder Daniel Scharff is not a pickle juice shot guy. For him, PiCKie is much more balanced and drinkable, and you find yourself wanting to drink the whole thing. It has a strong natural salty pickle flavor that makes it the perfect sip after a long run or workout. Every person Daniel has seen try it has gone wide eyed, immediately taken another sip, and inspected the label.

They’re a 2026 Startup CPG Shelfie Awards finalist, and I first in line to try their new Pickle Lemonade! Feels like a highly incrementable add to any hydration set. 🎉

Have you tried @drinkpickie yet? 👇🏻

#DrinkPickie #HotBrands #StartupCPG

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Let’s see what Startup CPG Community brands we can find at Fonty’s in NYC! 👀🔎

Fonty’s has become a hub for emerging CPG brands, making it the perfect spot to discover some of our community’s favorites.

From emerging food & beverage brands to exciting new product launches, we’re on the hunt for the brands making their way onto shelves and into shoppers’ carts. 🛒

We’ll keep spotlighting stores and community brands across the country. Where should we visit next? Let us know below! 👇

#StartupCPG #Fontys #CPGCommunity #FoodandBeverage #EmergingBrands

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Top 5 dead or alive.

Celebrated our new collab with @jadakiss and @kisscafecoffee the only way we know how: by bringing people and culture together.

It also marked 7 years of Kolkata Chai. 7 years of raising the bar. Of elevating our culture. Of healing childhood wounds. Of giving these copycats something to do. Of penetrating pop culture. Of building bridges. Of pushing ourselves beyond the limit. Of giving our parents something to proud of. Of running this marathon. 🏁

p.s - the last slide is diabolical..sorry @hasanminhaj!

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@culturecon was amazing, check out all of our new friends who pulled up to the PAIJA booth

We’re hand-delivering fresh across all 5 NYC boroughs this week (Original Thai Tea, Jasmine Infused Matcha, and Mighty Ginger).

Put an “I was there” in the comments or shoot us a DM with for an exclusive CultureCon discount code on your first case or weekly subscription.

Born & brewed in the Bronx.

Tag yourself if you are featured in this video!!

#PAIJATea #CultureCon #CultureCon2026 #taste

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I recently sat down with Daniel on the @startupcpg podcast, and if I could give new founders one piece of advice, it would be this:

Film. Everything.

Film the first batch. The late nights. The tiny wins that don’t feel impressive yet. The packing orders on the floor. The mistakes. The pivots. The moments when you have absolutely no idea what you’re doing but keep going anyway.

You may not use every clip. You probably won’t. But you can always decide not to post something you can’t go back and capture the moment after it’s gone.

Some of @xo.marshmallow’s most powerful content exists because we documented the journey while we were living it, not because we waited until everything looked polished.

Your future customers want to see what it took to build the thing they’re buying. Your future self will be pretty glad you saved it, too.

So yes, even when it feels mundane: take out your phone and film it. 🎥 #founder #cpg #socialmediamarketing

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SIPSOPA lately 🥹🍲💙

Gracias por every photo and all the love you’ve shown us. 🫶

And now… you can find us at Milam’s too 👀

Keep sending us your SIPSOPA moments for a chance to be featured next! 📸🍲

#SIPSOPA #instantsoup #latinsoup

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A founder’s brunch collab win. 🧇🌶️🔥 Had the pleasure of joining the first @startupcpg Founders Brunch Social, bringing together fellow CPG founders, good food, and a chance to taste what everyone is building.

And this combination has been waiting to happen: @joyffles Banana Chocolate Chip Waffles + @sourmilk yogurt + @achilles_heat Smoked Chili Crisp.

Sweet banana and chocolate complement that smoke-forward, savory chile crunch, with tangy, creamy yogurt bringing it all together.

So much fun tasting what fellow founders are creating, sharing Achilles Heat, and spending a Sunday afternoon talking food and CPG.

Thanks @cpgdanny & @startupcpg for bringing us all together!

#achillesheat #joyffles #sourmilk #startupcpg #chilicrisp

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Calling all emerging brands ready to get on Whole Foods Market shelves 👀🛒

Forager Fest Grocery Run is here! 🎉 For the first time ever, the full Whole Foods Market forager team + Emerging Brands Merchants are coming together for one national Grocery Run in Nashville.

9 foragers. Every region. All in one room. One day in Nashville.

If you’re selected, you’ll get dedicated face time with the forager for your region — the person who actually decides what lands on shelf.

📍 November 11 • Nashville, TN

Applications are open - don’t wait on this one.

👉Comment “FORAGER FEST” and we’ll send you the link to apply.

#WholeFoodsMarket #ForagerFest #CPGCommunity #EmergingBrands #Nashville

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well, this is pretty sweet: we’re on the @startupcpg podcast!🎙️🍪

building Fields Good has involved a lot of taste tests, big questions, tiny tweaks, and texts at unreasonable hours. getting to share our journey so far was such a joy.

swipe for a few bites, and listen at the link in bio 🤎

#fieldsgood #startupcpg #functionalcookies #femalefounded #cpgcommunity

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