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CROSBY Team Highlight: Meet Senior Copywriter (and playwright), Helen Gallagher @helenoftheinternet In this series, we’ll highlight some of the creative people who fuel CROSBY. #brandingagency #creativetalent #crosbyteam #copywriter by @crosby_projects
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6 months ago
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We led the transformation of Educate Online into @myflylane — delivering brand strategy, naming, and a full visual + verbal identity for a unicorn EdTech company operating on a global scale. by @crosby_projects
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8 months ago
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We partnered with Educate Online to redefine their brand from the inside out — beginning with strategic foundations, evolving through name discovery, and culminating in a complete identity system. Flylane is more than a new name. It’s a clearer promise, a sharper market position, and a brand built for global scale. #brandidentity #brandstrategy #namediscovery #visualidentity #verbalidentity by @crosby_projects
0
8 months ago
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A name built to travel. As Educate Online prepared for its next phase of international expansion, the name no longer matched the ambition. We led an in-depth name discovery process, rooted in positioning, brand storytelling, and long-term scalability. The result: @myflyane A name that signals movement, access, and a clear path forward, for students navigating international education from anywhere in the world. Naming isn’t just creative. It’s strategic architecture. CROSBY TEAM: Brand Strategy: Tiffany Graeff Senior Brand Designer: @cearateixeira Senior Copywriter : Helen Gallagher Creative Director : @victoriableistockman Project Manager: Angela Maurer Founder / CEO alex__able #brandidentity #verbalidentity #visualidentity #branding #brandingfirmnyc by @crosby_projects
0
8 months ago
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Project Highlight: Brand strategy, Name Discovery and Brand Identity for unicorn startup Educate Online (renamed to Flylane), founded by alex__able #brandidentity #brandstrategy #naming #visual identity #verbal identity by @crosby_projects
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8 months ago
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Project Highlight: The iconic @drink818 @kendalljenner college tour – an exclusive BTS documentary featuring never-before-seen footage. Watch the full short-form documentary through the link in bio. Post-production and storytelling work in collaboration with the amazing 818 team @braine_child @Jenny.lynn.luke Crosby team: @victoriableistockman @daniokon and Tanner Maroney by @crosby_projects
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2 years ago
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Looking for freelance brand copywriters to join the CROSBY team. Karma is real, share this with a talented friend or colleague ! #branding #brandingagency #creativerecruiting by @crosby_projects
1
2 years ago
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Project highlight from earlier this year for @drinksprinter: Hands, cans, and boxes—a glimpse of the art direction we helped conceptualize, brought to life by the amazing @drinksprinter team. The concept focused on capturing a brand full of energy and life in motion. Photography by @nweisner and @annadave , @ethangulley art direction @Jenny.lynn.luke by @crosby_projects
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2 years ago
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A throwback to some verbal identity work we crafted earlier this year with the @drinksprinter team, led by founder @kyliejenner . We love a great 'canifesto' moment. CROSBY team: creative director @victoriableistockman , copy @gesselstyn in close collaboration with sprinter team @Jenny.lynn.luke (creative director) by @crosby_projects
1
2 years ago
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Celebrating @drinksprinter by founder @kyliejenner 'fruit stand' in NYC this week. A Project Highlight from earlier in the year: some brand identity work with the amazing Sprinter team and partners. We worked closely with CMO @braine_child and Creative Director @jenny.lynn.luke to help create a foundation for a new brand that’s all about energy and motion. The tagline "sprint to the good times" captures that sense of celebration and forward movement. Photography by @nwiesner, and can design by @zakgroupoffice . CROSBY Team: creative director: @victoriableistockman brand designers: @culdesacstudio @cearateixeira @morganlight copy: @gesselstyn project manager @lindseygreenlikethecolor @olyhuzenis #brandidentity by @crosby_projects
2
2 years ago
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farm fresh designs since 2017 @umbrella.fish #branding #design #brandidentity taken in New York - New York by @crosby_projects
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2 years ago
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Empowering women through the power of investing 💸♀️ Reflecting on our past project with @femaleinvest where we elevated their brand identity with a touch of mathematical symbolism Team: @cearateixeira @gesselstyn @olyhuzenis @victoriableistockman @umbrella.fish with founders : @emmabitz @annahartvigsen @c.falkenberg #BrandIdentity #Design #branding by @crosby_projects
0
2 years ago
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