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🌹New Cross/Fade episode coming soon: Small Market, Big Swings ⚽️
 
The crew sat down with Todd Adams, VP of Marketing for the @thornsfc & discussed how you market a small market club with big market energy.

Big-market teams can buy reach. Small-market teams have to earn it — and that constraint is exactly what makes the work more creative, more community-rooted, and more fun. 
 
Speaking of community: we’re teaming up with the @thornsfc and @portlandfirewnba for Love of the Game, an art show celebrating women in sports, coming to the Marks studio Thursday, October 22.
 
Portland artists, there’s still time. Submissions are open through Friday, 9/18. Form linked in @marks.xp bio.

Full episode out SOON 👀 taken in Portland, Oregon by @crossfade.marks
2
a month ago
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The new work-life balance isn’t a hard wall — it’s a weave. 🪢

@dwalk22 doesn’t shut off “creative director” when he leaves the studio, and he doesn’t shut off “world builder” when he sits down at the table. The lines blur on purpose, because you’re creative everywhere, all the time — so why fight it?

The crew debates what the “balance” means in the creative field today. Check it out on YouTube 🔀 by @crossfade.marks
2
a month ago
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Nike. The game table. Burning Man. Same brain, running the whole time.

@dwalk22 breaks down what it’s like when the ideas don’t stop just because the meeting ended — and how he keeps the signal from turning into noise.

🎧 New Cross/Fade episode OUT NOW — link in bio. by @crossfade.marks
4
a month ago
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What’s the difference between building worlds from 9-5 & 5-9? Not a whole lot, it turns out. 

Next on Cross/Fade: @dwalk22 on what creative direction, storytelling, and Dungeon Mastering have in common, and how he’s been doing it his whole life. ⚔️🎧 

Full episode out SOON 👀 don’t miss it. Link in bio 🎙️ by @crossfade.marks
10
2 months ago
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Where should a new logo come from? Sometimes the building tells you 👀👑

More on the strategy and launch of an iconic rebrand with our friends from @lewismuseum on YouTube NOW! ✨ taken in Baltimore, Maryland by @crossfade.marks
9
2 months ago
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@lewismuseum President Terri Freeman takes us inside the moment the new identity was presented to the greater Lewis family for the first time, and their initial reaction 👀👑

Watch the full episode linked in bio 🔗 taken in Baltimore, Maryland by @crossfade.marks
2
3 months ago
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Before there was a crown, there was a feeling. 👑

Terri Freeman and Crystal Turner take us inside the discovery process behind @lewismuseum rebrand — what it was like sitting in the room, turning 20 years of community and culture into a real, tangible identity. 

New episode of Cross/Fade out now 🎧 Link in bio. taken in Baltimore, Maryland by @crossfade.marks
2
3 months ago
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Human & handmade craft couldn’t be more back. 👋🏻❤️

@scottclum_design & @aaroncarlsson break down why that’s so important on the latest episode linked in our bio 🏂 by @crossfade.marks
5
3 months ago
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@scottclum_design has impacted action sport & design culture more than he may give himself credit for… 

Hear the full conversation on YouTube 👀🛹 by @crossfade.marks
7
3 months ago
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Scott Clum built his career at the intersection of action sports and creative direction — Morrow Snowboards, SIMS, BIKINI, STICK, NYLON at Raygun (to name a few). 
 
Alex Vera and guest co-host Aaron Carlsson go deep with Scott on paste-up boards, powder days, and why analog instincts matter more than ever. Scott’s approach is a reminder: the human touch is the thing people actually feel.
 
New Cross/Fade episode — out now on YouTube. 🔗 Linked in bio. by @crossfade.marks
27
3 months ago
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Brand brief. Music session. Film set. The medium changes. The creative process doesn’t? 👀

Full episode w/ @nick_arneson_ linked in bio 🔗 by @crossfade.marks
3
4 months ago
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Does working a corporate gig make you more or less creative? His answer may surprise you 👀

Catch the full episode on YouTube 🎬 ‼️ 

🎧link in bio by @crossfade.marks
1
5 months ago
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