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David Roberson

@daviddroberson

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🚀 Building the future of advisor marketing at Azella
📊 SEO • AI • Websites • Brand Strategy
❤️ Proud Dad of 3 | 📍Kansas City

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It’s amazing how much can change in a year.
Last summer, I flew to Las Vegas for Ideal Producers Group’s national conference—expecting to learn and connect, maybe say a few words. I didn’t expect to be called on stage by the owner, announcing our new partnership in front of all their top advisors. In that moment, we hadn’t built anything yet—but the vision was clear.
One year later, that vision has turned into a fully custom CRM platform tailored to Ideal’s agents—built from the ground up to support how they actually work. From lead management and training tools to internal communications and marketing resources, it’s built for growth.
More than the tech, I’m proud of the trust and collaboration behind it. Ideal didn’t want something generic—they wanted something that fit. And we’re grateful they believed Azella was the team to make it happen.
Here’s to bold beginnings—and what’s still to come. by @daviddroberson

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a year ago

This might not be for everyone.

In fact, if you’ve never felt responsible for carrying the weight of your family, your business, your team or everyone around you...this probably won’t make much sense.

But for the people who became the fixer...The provider. The person everyone could count on. You might understand this.

For most of my life, I thought exhaustion was proof I mattered.

I built businesses, led teams, solved problems, and carried weight for others because somewhere along the way, I learned that being useful was the fastest way to feel valuable.

The problem?
The world rewards people like that.
People celebrate the results.
They rarely ask what it costs.

What I’ve learned is that survival mode doesn’t disappear when life improves...it just upgrades its wardrobe.

You can have the business.
The title.
The achievements.
The reputation.

And still be operating from a place of fear, pressure, and responsibility you never stopped carrying.

These days, I’m learning something different:
Success without presence is still a form of absence.
Maybe the goal isn’t to become somebody new.
Maybe the goal is to stop measuring your worth by how much weight you can carry.

And start remembering who you were before survival became your identity.

This is probably how it would sound if I ever did a TED Talk.
#Leadership #Entrepreneurship #Fatherhood #PersonalGrowth #BusinessLeadership by @daviddroberson

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4 months ago

I don't talk about this part of my story very often, but it's something I've always carried with a lot of pride.

Growing up in Wyandotte County, Kansas, I was aware of the challenges around me from a young age. I saw how hard people worked to create opportunities for themselves and their families, and I knew early on that I wanted to build something of my own.

I recognized where I came from, but I made the decision that my circumstances weren't going to determine how far I could go.

That's part of what makes this recognition so meaningful to me.

Azella was recently ranked #42 on the Kansas City Business Journal's Minority-Owned Businesses in Kansas City list.

Being a minority business owner is something I'm incredibly proud of, and getting to lead a growing company in the same Kansas City community that helped shape me makes this moment even more special.

This year has been a big one for Azella. We've continued to grow our team, expand our capabilities, invest in new technology, and find new ways to help financial advisors build and grow their businesses.

Seeing that progress and knowing how much work my team and I have put into getting here is incredibly rewarding.

I'm grateful for the people who have believed in our vision, the clients who continue to trust us, and the team that shows up every day to help bring it all to life.

If you're interested in learning more about my background and what led me to start Azella, I've shared more of that story on our website: https://azella.io/about-us/

But for now, I just wanted to take a quick moment to share this milestone, reflect on how far we've come, and express how grateful I am for everyone who's been part of the journey.

#KansasCity #MinorityOwnedBusiness #Azella by @daviddroberson

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8 hours ago

When I look at this, I don’t just see a timeline. I see the seasons that have shaped me.

2023 was a year of feeling overwhelmed and trying to find my footing. In 2024, I started doing the work to heal and understand myself better. 2025 challenged me to build more discipline and keep moving with purpose. And in 2026, I’m learning to trust what I’ve built and step into new opportunities with more confidence.

I’m still on the way to the life I picture for 2027. I’m building it one choice at a time…for myself, for my family and for the future I want us to have.

The journey hasn’t been perfect or easy, but I’m proud I kept going. ♋️ by @daviddroberson

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a day ago

Almost 10 years of friendship, grown into two smart and beautiful ladies #seniorsunday taken in Grain Valley, Missouri by @daviddroberson

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2 days ago

College cross country life taken in Hays, Kansas by @daviddroberson

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3 days ago

Lee’s Summit, you showed up! 🖤

We had such an amazing time at Witches’ Eve in downtown Lee’s Summit. What a beautiful, charming area and what a fun way to celebrate alongside the local bars, restaurants, shops and everyone who made the night special.

A huge thank-you to Lead Through Style for inviting us to be part of it. We love what you do and were so glad to join you. It was also great to run into old friends, meet new ones and connect with neighbors who stopped by. Thank you to everyone who came through, followed along and helped make the evening feel so special. Shout out to the lady who made an amazing perfume that everybody loved, we had to clock it. 👌🏽

We love bringing our scent-making experience into the community and creating moments that linger. We have more pop-ups coming soon, so keep an eye out!

October and November are filling up for private galas, team outings, birthdays and other celebrations. If you’re planning something, reach out soon to save your date. And if you’d like us at a pop-up near you, send us a message…we’d love to be part of it.

#LeesSummit #WitchesEve #ShopLocal #CommunityEvents #KansasCityEvents taken in Lead Through Style by @daviddroberson

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4 days ago

Broken Dreams, first track to be on the radio. by @daviddroberson

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5 days ago

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7 days ago

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8 days ago

Some nights are about more than business. They remind you why you build in the first place...

I’ve known Luther Glover for years. He started out as my trainer, became a client and somewhere along the way became one of my closest friends. I’ve had a front-row seat to the work he has put in, the lives he has impacted, and what he has built through the Know Your Worth Foundation.

Today, I’m proud to serve on the board.

So when the opportunity came for Scent Makers to be part of the Know Your Worth Gala, Ashley Wiggins and I knew we wanted to show up in a meaningful way.

We spent the night laughing, connecting with people, helping guests create some amazing fragrances, and doing what Scent Makers does best: bringing people together through an experience. But the best part was knowing that 30% of everything we made that night went right back to the Know Your Worth Foundation.

Know Your Worth exists to give underprivileged student athletes access to opportunities they may not otherwise have.

We can’t promise every kid a scholarship.

We can’t promise they’ll go pro.

But we can help make sure their circumstances don’t prevent them from getting a real opportunity to see how far their talent, work ethic and dreams can take them.

That matters to us.

Giving back to underserved communities has been part of the vision for Scent Makers from the beginning. Being able to stand beside a close friend, support a mission I personally believe in, build something alongside Ashley and create opportunities for young people all in the same night made this one pretty special.

Grateful for everyone who stopped by, created with us, supported the foundation and helped make the night what it was.

This is what community looks like. ❤️

#KnowYourWorthFoundation #ScentMakers #KansasCity #GiveBack #CommunityImpact taken in Kansas City Convention Center by @daviddroberson

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11 days ago

Some nights are about more than business. They remind you why you build in the first place...

I’ve known Luther Glover for years. He started out as my trainer, became a client and somewhere along the way became one of my closest friends. I’ve had a front-row seat to the work he has put in, the lives he has impacted, and what he has built through the Know Your Worth Foundation.

Today, I’m proud to serve on the board.

So when the opportunity came for Scent Makers to be part of the Know Your Worth Gala, Ashley Wiggins and I knew we wanted to show up in a meaningful way.

We spent the night laughing, connecting with people, helping guests create some amazing fragrances, and doing what Scent Makers does best: bringing people together through an experience. But the best part was knowing that 30% of everything we made that night went right back to the Know Your Worth Foundation.

Know Your Worth exists to give underprivileged student athletes access to opportunities they may not otherwise have.

We can’t promise every kid a scholarship.

We can’t promise they’ll go pro.

But we can help make sure their circumstances don’t prevent them from getting a real opportunity to see how far their talent, work ethic and dreams can take them.

That matters to us.

Giving back to underserved communities has been part of the vision for Scent Makers from the beginning. Being able to stand beside a close friend, support a mission I personally believe in, build something alongside Ashley and create opportunities for young people all in the same night made this one pretty special.

Grateful for everyone who stopped by, created with us, supported the foundation and helped make the night what it was.

This is what community looks like. ❤️

#KnowYourWorthFoundation #ScentMakers #KansasCity #GiveBack #CommunityImpact taken in Kansas City Convention Center by @daviddroberson

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11 days ago