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David Roberson

@daviddroberson

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🚀 Building the future of advisor marketing at Azella
📊 SEO • AI • Websites • Brand Strategy
❤️ Proud Dad of 3 | 📍Kansas City

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I saw my guy Carter Cofield aka cofield_advisor get pushback after people questioned whether the receipts in his post were AI-generated.

That’s a fair question to ask about the image. If you use an AI-created or recreated visual, be transparent about it.

But look at what happened: in less than 10 hours, the post reportedly generated more than 100 leads and was shared over 1,200 times.

People were debating the receipt, but they were also engaging with the bigger point about inflation and the rising cost of everyday items. That conversation helped the post reach far beyond the people who agreed with every detail.

For advisors and business owners who are nervous about using AI: the tool doesn’t have to replace your judgment or experience. It can help you explain an idea, make information easier to understand and start a useful conversation.

Be honest about what you’re presenting. Make sure the facts hold up. Then focus on whether you’re giving your audience something valuable.

Not every comment will be positive. But thoughtful, useful content can still earn attention, start conversations and reach the people you want to serve.

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Lee’s Summit, you showed up! 🖤

We had such an amazing time at Witches’ Eve in downtown Lee’s Summit. What a beautiful, charming area and what a fun way to celebrate alongside the local bars, restaurants, shops and everyone who made the night special.

A huge thank-you to Lead Through Style for inviting us to be part of it. We love what you do and were so glad to join you. It was also great to run into old friends, meet new ones and connect with neighbors who stopped by. Thank you to everyone who came through, followed along and helped make the evening feel so special. Shout out to the lady who made an amazing perfume that everybody loved, we had to clock it. 👌🏽

We love bringing our scent-making experience into the community and creating moments that linger. We have more pop-ups coming soon, so keep an eye out!

October and November are filling up for private galas, team outings, birthdays and other celebrations. If you’re planning something, reach out soon to save your date. And if you’d like us at a pop-up near you, send us a message…we’d love to be part of it.

#LeesSummit #WitchesEve #ShopLocal #CommunityEvents #KansasCityEvents

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Some partnerships just mean a little more. ❤️

ScentMakers is proud to support the Know Your Worth Foundation and the incredible work they’re doing for young student athletes.

Anyone who has a child in sports knows that talent and hard work are only part of the equation. There are physicals, equipment, training, travel, camps, competition fees and so many other expenses that come with helping a young athlete reach their potential.

For some families, those costs can become the difference between a child getting the opportunity to compete at the next level or having to sit on the sidelines.

That’s why the mission of Know Your Worth means so much to us.

As owners of ScentMakers, we’re sports parents too. Between our families, we have kids involved in football, cross country, cheer and track. We understand firsthand the commitment these young athletes make and the financial commitment their families make right alongside them.

So we’re excited to be part of the Know Your Worth Gala!

ScentMakers will be set up at the gala giving guests the opportunity to create their own custom fragrance, and 30% of every bottle made will go directly back to Know Your Worth to support young athletes.

That means when you create a scent with us that night, you’re not just walking away with something uniquely yours. You’re helping another young athlete get access to the resources, training and support they need to keep chasing their goals.

This is exactly the kind of community impact ScentMakers was created to be part of. ❤️

Come enjoy an incredible evening, support an important mission and stop by to make a scent with us while you’re there.

🎟️ Get your tickets to the Know Your Worth Gala

Every bottle made helps a kid keep going. 🏆

#KnowYourWorth #ScentMakers #KansasCityEvents #StudentAthletes #GiveBackKC

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Three brides. Three bachelorette parties. One unforgettable night at The K! 👰🏽‍♀️👰🏽‍♀️👰🏽‍♀️⚾️

Last night, we had the honor of helping three Royals brides celebrate together with a private ScentMakers experience.

The room was filled with laughter, nonstop jokes and incredible energy as everyone created custom fragrances they absolutely loved. This group was hilarious, and they made the entire experience just as fun for our team as it was for them!

It was truly an honor for the Royals to choose ScentMakers to be part of such a special celebration for their upcoming brides. Thank you for trusting us to help create a memory they can carry with them long after the night ended.

Congratulations to all three brides!

#KansasCityRoyals #BacheloretteParty #KansasCityEvents #KansasCityBride #PerfumeMaking

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The 2026 Know Your Worth Gala is officially here! Join us for a night of community, transformation, and purpose. We’re gathering at The LEX to celebrate our mission and raise the funds necessary to level the playing field for KC’s next generation of leaders. Get your tickets now. link in bio

#knowyourworth

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Tonight’s Scent Makers class was completely full, and the energy was amazing! 🎉✨

We celebrated two birthdays, including a gentleman enjoying his special day and my niece creating memories with her best friend for her Sweet 16! We also welcomed two ladies who drove all the way from Topeka, and they had such a great time that they’ve already booked another class for October. ❤️

Everyone collaborated, laughed, experimented, and walked away with a custom scent they truly loved. Some guests created combinations they never would have chosen from a store shelf, but because the fragrances were uniquely theirs and smelled incredible, they fell in love with them!

The best part was hearing that everyone would happily recommend the experience to others. That means so much to us.

Thank you to everyone who made tonight’s sold out class so much fun. Whether you’re celebrating a birthday, planning a date night, spending time with friends, or simply trying something new, come create a scent that’s uniquely yours at Scent Makers Club!

#KansasCityThingsToDo #KansasCityExperiences #PerfumeMaking #CustomFragrance #BirthdayExperience

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Adding flyer to my transcript #seniornight

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Why 77-0 blowout games happen?
Why do we see blowout games? It’s not just talent. It’s the disparity in resources. Suburban athletes have had access to private coaching and elite training facilities since middle school. We’re changing that trajectory, giving inner-city athletes the same tools to compete, grow, and win. Make me an image for this caption for Instagram.

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AI can help you create more content faster. Without a clear understanding of your audience, it may only help you create more noise.

Generic content stays generic, no matter how it was made. The firms that stand out will use AI to communicate more clearly, consistently and meaningfully with the people they want to serve.

The real question is not whether AI helped create the content. It is whether the content is useful, relevant and worth trusting.

#AIContent #ContentMarketing #FinancialAdvisorMarketing #MarketingStrategy #Azella

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Community & Ecosystem

It takes a village to raise an athlete.
It takes a village to raise a athlete. Know Your Worth is more than a gym; it’s an ecosystem of holistic care. From expert tutoring to chiropractic support and mental performance coaching, we provide everything a collegiate or pro athlete has, right here for our youth.

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Talent is everywhere, but opportunity isn’t.

Know Your Worth isn’t just about training it’s about opportunity. Too many athletes with the raw talent and drive to play at the next level are sidelined simply because they lack resources. We’re here to level the playing field, ensuring that potential, not your zip code, determines your future.

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Date night, but make it a little more memorable. 🥂✨

We had two couples join us for a Scent Makers date night, and everyone had such a great time creating scents that were completely their own.

And sometimes… one scent just isn’t enough. 😂

One couple came in planning to make two fragrances and walked out with FOUR.

That’s one of the best parts of the experience — if you create something you love and decide you want to make another bottle while you’re here, you absolutely can. No need to choose just one. 👃🏽🧪

Good vibes, great scents and something you actually get to take home and remember the night by. ❤️

Thank you both for spending your date night with us and a special thank you for taking the time to leave us a positive review! It means a lot to our team.

Looking for something different for your next date night? Come make a scent together. ✨

#DateNightKC #KansasCityDateNight #KCDateIdeas #KansasCityCouples #PerfumeMaking

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