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For @birkenstockza in collaboration with @friendsandfamilyagency_ 🧡

The cake stand celebrated 50 years of Birkenstock’s Boston silhouette. 

Not only did we serve up birthday cake, customers could also customise their shoes, and hangout listening to @mutsonga__ @ekstra.emma and @loveslavephola 

Another build we’re so proud of, thanks to all involved!

__

Photos: @sarahdepina

A terracotta textured structure, with subtle details like our linen awning, ceramics, cactus, and stainless steel fixtures 😮‍💨

Thanks @jadeayla for all your design work!

Custom Birkenstock aprons.

Cake by our faves, @softpeaksza of course! 🧡

Get your Birks detailed.

More of the beautiful cake! taken in Rosebank Mall by @dearfriendsza
29
a month ago
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A custom brand activation kitted out with an all-fleece interior. Need we say more? 💙

We had the coolest job for @dearfriendsza @pantonesundays @nikesportswear @sportscene_sa @mamakashaka to design and build a brand activation fully covered in fleece for their Studio Fleece sportswear drop. And can we just say, we’re obsessed.

It was definitely a task building with a material we’ve never used before, but we can say with certainty that 250sqm of fleece went to good use. We’re so excited to show you guys more of this incredible build 💙

#happinestcustom #custombuild #pantonesundays #brandactivation taken in Johannesburg, South Africa by @dearfriendsza
27
2 months ago
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50 years of Boston. A sweet milestone.

BIRKENSTOCK celebrated the iconic silhouette at The Zone at Rosebank with a custom cake stand earlier this month. From live music to an interactive bean bag toss and shoe customisation, our community came together for the Boston's birthday, complete with a slice of cake.

Swipe for some of the moments from day one. 🧡

#50YearsOfBoston #TheEverydayIcon #50WaysWorn #BirkenstockZA by @dearfriendsza
13
20 days ago
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What better way to celebrate 50 years of an icon than with cake, music and a little personalisation? 🍰

A sweet celebration of the BIRKENSTOCK Boston and all the people who have made it their own over the years.

#BIRKENSTOCKSA #boston50 taken in Rosebank Mall by @dearfriendsza
14
a month ago
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More details from the world we built for @sportscene_sa @nikesportswear Studio Fleece 

Thanks to all involved! 🩶

Photos: @veggyonthepic taken in Johannesburg by @dearfriendsza
4
2 months ago
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For @sportscene_sa + @nikesportswear at @pantonesundays. 

We were tasked to kit out the entirely fleece interior 🦢😭👌🏽

One of our ultimate favourite builds to date!

Special thanks to all our talented friends and collaborators —
@happinestcustom 
@_yona_sa 
@coco.ai__ 
@mamakashaka 
omphile_matsomela @keitumetseaf
@_bckrds_
@public._ctrl 
@le.siba_ 
@everythingcrayons 
@winleonfourie 
@panachebrandingsolutions 
@rogerisyours 
@thandiceza 
@qhawekazimcasa 
@matthias.matthee taken in Johannesburg by @dearfriendsza
10
2 months ago
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With our new friends at New Balance and Archive 🏆
Soft details and an ode to a retro basketball silhouette — introducing the 950s to Joburg taken in Birdhaven, Gauteng by @dearfriendsza
4
3 months ago
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Always a pleasure teaming up with @dearfriendsza for nights like this. 

Last week we celebrated Pitori culture alongside its trailblazers, with @sportscene_sa for Capsule Nights. ❤️‍🔥

A special thanks to @euratsdigitals and @qratedagency for capturing this night so beautifully. ⚡️ taken in Johannesburg, South Africa by @dearfriendsza
6
4 months ago
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Come behind the scenes as we build the Western world for the Fabiani Members Only AW26 experience

By @grae_atelier taken in Steyn City by @dearfriendsza
24
5 months ago
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This was @fabianicollection Members Only — Season 2 🐎

For one unforgettable night, we brought a country-western experience to Johannesburg, under the African skies.

A special thank you to every collaborator who helped bring this vision to life: 

To @kem.inc for crafting such a strong brand identity, Leon (Pro Av Team) for helping shape and execute the spaces, @panachebrandingsolutions for the incredible branding work, and @gq_thehype for constantly challenging us to do things differently.

To @chefscott_ for your warmth and wholesome cooking, Steyn City Equestrian Centre for providing the perfect canvas to build our Western world, and @riithar_ for your patience, and dedication throughout.

To team Dear Friends — @le.siba_ @s._tevo , and @khanyaa.g — @bigjoe_007, Team Fabiani, @yesterdayspollen, @reservedexclusive, @huemxn_ our videographers, content creators, everyone behind the scenes, and every guest who showed up and made the night what it was.

This was truly one for the books.

Much love,
DF
🤎 taken in Steyn City Equestrian Centre by @dearfriendsza
10
5 months ago
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Designed in motion.

3D renders + animations for #AirMaxDay stage
with @dearfriendsza @everythingcrayons by @dearfriendsza
8
7 months ago
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A LIL RECAP FROM NIKE AIRMAX DAY ✅
MINI VLOG LOADING … by @dearfriendsza
4
7 months ago
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