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@dearfriendsza

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Boutique experiences by industry friends

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NSW WORK SHOP
NIKE BY YOU X YONA
Johannesburg, South Africa
August 2026

Make it a one-of-one piece with Yona. Customise your piece with Nike By You.

YONA brought its approach to customisation and reworking to Nike Studio Fleece, creating an interactive workshop.

Guests were invited to customise their Nike Studio Fleece through a selection of techniques, including creating their own appliqué, heat-pressed graphics, hardware customisation, pre-made sew-on patches and cord swapping.

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Three days. One everyday icon. 🤎

The Boston took over The Zone at Rosebank, celebrating 50 years of individuality, style and community.

#50YearsOfBoston #TheEverydayIcon #50WaysWorn #BirkenstockZA

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Ending on a sweet note for 50 years of Boston.

BIRKENSTOCK closed out three days of birthday celebrations at The Zone, bringing together the people who have made the Boston clog an icon. ✨

#50YearsOfBoston #TheEverydayIcon #50WaysWorn #BirkenstockZA

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Five decades of the everyday icon. 🧡

BIRKENSTOCK brought sound, style, and birthday cake to The Zone for the Boston's 50th anniversary. With a live performance by @loveslavephola on day two, Rosebank showed up with unmatched energy to celebrate.

#50YearsOfBoston #TheEverydayIcon #50WaysWorn #BirkenstockZA

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50 years of Boston. A sweet milestone.

BIRKENSTOCK celebrated the iconic silhouette at The Zone at Rosebank with a custom cake stand earlier this month. From live music to an interactive bean bag toss and shoe customisation, our community came together for the Boston's birthday, complete with a slice of cake.

Swipe for some of the moments from day one. 🧡

#50YearsOfBoston #TheEverydayIcon #50WaysWorn #BirkenstockZA

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No event is complete without one of our amazing custom carts 🩵

For @sportscene_sa at @pantonesundays we created the perfect ice-cream cart. The perfect size to grab attention yet easily moveable to fit into any space.

Pop us an email at custom@happinest.co.za for your own cart, perfect for any event, activation or party 🩵

#eventdecor #cart #brandactivation #happinest #eventstyling

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Good audio shouldn’t compete with the space for attention. 🎧

At the Nike x Sportscene space for Pantone Sundays Cool Gray Edition, Spottune did exactly that.

Two Omni Cord speakers delivered clear, even 360° coverage, with a Spottune Sub bringing the low end and Stream handling wireless audio transmission. The result? A clean custom fit-out without the audio getting in the way of the design.

Designed to be heard, not seen. 🔊

#StageOne #Spottune #commercialaudio #retailaudio #audioinstallation

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What better way to celebrate 50 years of an icon than with cake, music and a little personalisation? 🍰

A sweet celebration of the BIRKENSTOCK Boston and all the people who have made it their own over the years.

#BIRKENSTOCKSA #boston50

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We took on the challenge of creating a fully fleece-covered @nikesportswear x @sportscene_sa pop-up for @pantonesundays @dearfriendsza @mamakashaka and safe to say, it was one wild ride 💙

From conceptualising the Nike Studio Fleece and building it in our workshop in Cape Town to installing in Joburg, working with new materials and tight deadlines. Our team did in all and can say we absolutely smashed it.

We are so incredibly proud of our team for pulling this off and so grateful for clients who entrusted us with this vision and creating something memorable 💙

#happinestcustom #custombuild #brandactivation #pantonesundays

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Birkenstock (@birkenstockza) hosted an activation this past weekend at The Rosebank Mall, celebrating 50 years of their iconic Boston.

The space is put together by Birkenstock in collaboration with @friendsandfamilyagency_ @dearfriendsza

✦ Tap in to read more on this → artmovesculture.com #artmovesculture #pasttwelve

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