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Danielle | Copywriter for Human-Centered Brands

@defycreativeco

5.3K
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2385
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words that sound like you & sell your shit
web & sales copy, emails, blogs
pro pivoter • word witch • defiant woman
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I’m not gonna lie, this one hit DEEP. When you think about going to ChatGPT or relying on AI to write for you, is it because you want to save time? Or is it because you don’t trust your own voice? Because if you use AI, you can avoid criticism of who YOU are and what YOU have to say? I know…. *fuck.* My goal as a copywriter in this day and age is not only to give you fabulous SEO and drive more sales, but to help you figure out what you sound like when you sound like YOU — and how that is ultimately what will lead to better connection, community, & conversion. What are your thoughts on this section of “The Practice” by Seth Godin? I only just started it but it’s clearly already giving me a lot to think about😅 #chatgpt #aiwriting #copywriting #creativity #art by @defycreativeco
11
6 months ago
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Being a part of the creative team for @tapestryeventco ‘s new rebrand was the BIGGEST privilege. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Tapestry CEO (and my dear friend) Kate came into this project with a crystal-clear vision for Tapestry Event Co: copy that feels familiar and rooted in the shared values, beliefs, and heart that founded her team - buuut with an elevated touch, more powerful messaging, and clearer positioning. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For this project, I wrote copy for: 👉🏼 home page 👉🏼 about page (highlighting team values) 👉🏼 wedding services 👉🏼 wedding investment 👉🏼 affiliate page for their Shop products 👉🏼 multiple sales pages for Tapestry’s KILLER products ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Kate has already been killing it as a leading planner in the Seattle area, but the result of this rebrand is a website that feels easier to move through, more aligned with the elevated experience Tapestry offers, and clearer about who they’re for (and who they’re not)! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It is truly such an honor to work with someone who I so deeply admire, respect, and call a friend - and who I’ve written a few blogs for in the past, of course😉 Kate, you are a GIFT to this industry and wow, Seattle couples are lucky as hell to have you! + so grateful to have worked in tandem with @badwomen___studio , who did the phenomenal design and branding for this stunner of a site!!😍 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Ready for your own website revamp? Now booking website, sales, and email copy for the rest of spring ✨ by @defycreativeco
6
8 months ago
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It’s been a while since I’ve re-introduced myself on my feed—so I figured there’s no better time than the new year! hiiii 👋🏼 If you’re new here, welcome!! I’m Danielle, a wedding photographer turned copywriting queen for creative entrepreneurs. My business has been through MANY stages, but I truly feel like the path I’m on now feels so right, aligned, and fulfilling: stepping into the role of a connection-focused, sales copywriter for human-centered brands ✨ Quick fun facts about myself: ⭐️ I’m 25 and started my biz at 18 ⭐️ I dropped out of college at 20 ⭐️ I’m a certified yoga teacher & hope to start teaching Yin this year! 🤞🏼 ⭐️ I was born in South Korea ⭐️ I’ve been to 35 countries (and lived in 5) ⭐️ I have two kitties named Pascal & Ivy ⭐️ I went skydiving in Hawaii + am still bragging about it years later I’m big on helping brands find the right words to speak to Google, connect with the right people, and ultimately convert leads into customers that are OBSESSED with their brand. And spend more time doing the things they actually LOVE in their lives, ofc :) So here are some things I’m loving right now: 📚 Volunteering monthly with Friends of the Seattle Public Library 🏋🏻‍♀️ Strength training 🚶🏻‍♀️ Neighborhood walks 🧘🏻‍♀️ Yin + restorative yoga ✍🏼 Journaling, coloring, and crafts 🍪 Making cookies to gift to friends 🏈 Cheering on the Seahawks in the SUPERBOWLLLL (lifetime 12th woman over here) 📺 Messy reality TV (currently: Vanderpump Rules) I’ve got some superrrr exciting things happening over the next few months that I cannot WAIT for you all to see—collabs with people I adore, new projects, and lots of investing in learning + education to expand my skills as a marketer + copywriter. If you’re still reading this, drop a comment with anything we have in common + your fave book! So glad you’re here💓 (P.S. add free Palestine, no human is illegal on stolen land, and separation of church & state to the list of what I stand for❤️🇵🇸) 📸: the incredible @alexandrae.photo taken in Seattle, Washington by @defycreativeco
12
8 months ago
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8 YEARS IN BUSINESS and apparently the mistakes never cease💀🤣 Shoutout to everyone who saw this an hour ago when it was accidentally posted without any caption whatsoever😎✌🏼(swipe to see lol) Ya know, I was planning to put together some cutie graphics for my 8 year biz-iversary today — and then my lovely IG scheduling app said… “nahhhh.” I threw this photo in there as a placeholder for today, but I figured let’s just roll with it!! This is me, 8 years ago: BABY DANIELLE who was still trying to force her dark hair to be blonde, with her most prized possession in hand. 🥲 Baby Danielle who had no idea what running a business actually meant — but who loved what she was doing so much that she decided to say fuck it & do it anyway. Baby Danielle who decided she’d rather pay for her own health insurance, navigate self-employment taxes, & live on an unpredictable pay schedule than work a 9-5 office job.    (Jury’s still out on whether that was the right move or not🤣) And, most importantly, baby Danielle who made a BRAVE decision that would later push her to drop out of college, pivot to a new business entirely, and fall in love with the wonky & windy path she’s created for herself. 2026 has been a big year of transition for me. Of uncertainty, of gray area, and a whole lotta figuring-shit-out-as-I-go.  But even on the days where I question my every decision and panic that I have no degree or job experience to fall back on if this business fails… I’m still so fucking glad I’m doing it. From the bottom of my heart, THANK YOU for being part of this wonderful, unpredictable journey – whether you’ve been with me for 2 years or 8. 🥹   (or 10, shoutout to all the seniors I took photos of back in high school!! 😘)   HERE’S TO (who knows how many) MORE!! 🥂 by @defycreativeco
17
3 days ago
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My database of 100 blog post ideas is now FREEEEE.99!! Comment “IDEAS” and I’ll send it ur way😘 And if that isn’t enough for ya, scroll through the rest of these slides for even more ways to come up w/ unique + on-brand blog ideas… without resorting to the robots! 😈 Save this for the next time you get the urge to write a blog post that speaks to Google, provides value right off the bat, AND resonates with your people😌 by @defycreativeco
2
9 days ago
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Mic droppp whew!!🎤 Comment “EMAIL” if you wanna steal the emails I wrote, I’ll send ya the template!😜⤵️ by @defycreativeco
0
15 days ago
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If you’re struggling to identify wtf your brand voice is, and how you want to write/speak/present yourself online… you need to hear this, STAT ⤵️ So much of this struggle is NOT that you don’t know what to say, or that you’re worried you don’t sound “professional” enough, or that you don’t have the right “tone” to fit in with the trends: it’s that you’ve forgotten what you sound like when you sound like YOU!! 😳 You are consuming words and voices and opinions from hundreds, if not thousands, of people on the internet on a regular basis. You’re receiving contradictory advice everywhere, being fed the same AI verbiage over and over again, being told that THIS is the way you should speak online if you want to make sales… wait, no, THIS is how you should actually speak if you want to be strategic about it. 🥴 OF COURSE you don’t know how the fuck you sound anymore, and of course you’re desperate to ask ChatGPT or Claude to help you define your brand voice! The ONLY strategy that will actually help you find your brand voice is coming back to what you sound like without the noise, opinions, advice, and soundboards that the internet creates for you. The punctuation, syntax, structure, emojis, words you used before the role of “business owner” created a filter in your brain that stopped letting your TRUE personality through. This is why it can be incredibly helpful to go back and read through your old writing, or writing from situations where you feel fully comfortable to be yourself, without putting on a facade for the sake of “professionalism” or “sTrAtEgY.” Find the way you write or speak when you aren’t aware of being perceived… and THAT is your true voice! 🤌🏼 And if you need a lil’ help, I made my Brand Voice Breakthroughs justttt for you ;) This is a guided, informal call where you don’t have to prep anything, or try to find the right words: you just speak from the heart like you’re talking to your BFF. 👋🏼 + you leave w/ a personalized guide that identifies your brand’s core differentiators, your communication style + tone of voice that speaks to your clients, and words + themes to lean into in ANY copy you write! Booking link is in my bio 🔥 🗓️ by @defycreativeco
11
23 days ago
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Blogging like a corporate SEO bro? Noooo thank you. When I was a wedding photographer, I used to follow a muchhhh more rigid, data-heavy approach, obsessing over keyword volumes and churning out four blogs at once - only to burn out and ignore it for months😅 Sound familiar? 😬 I’ve been where you are!! thinking I’d get to blogging “next slow season,” then pushing it off for another year. It wasn’t until I created my own approach to blogging that ACTUALLY worked for my energy and schedule that I started seeing real results! Sooo HOT TAKE: Blogging should be sustainable, fun, and something you actually *want* to do. 🔥 A huge part of my unique approach to blogging is ditching the idea that blogging is only about SEO. Instead, we’re taking an “SEO and. . .” approach – **because your blog should do way more than just rank on Google.** Yes, you should blog for SEO, ANDDD you should blog to. . . → Nurture leads who come from social media → Build trust with potential clients → Encourage leads to inquire → Upsell your services → Serve your booked clients → Repurpose content + make your marketing easier Taking this approach makes blogging feel SO much more doable, versatile, and honestly, exciting! What other forms of marketing can serve every part of your sales funnel so 👏🏼 damn 👏🏼 effortlessly?! I’ll make it even easier for ya: let me write all 6 of these blogs for you, before the new year even arrives 😏 You’ll head into 2027 with a library of killer resources that serve NEW clients, EXISTING clients, and FORMER clients… all in one 😎 DM me to snag one of the three spots available! by @defycreativeco
0
a month ago
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Wanna see the REAL difference these 10 tips can make?! Storytimeeee ⤵️ For the past few weeks, I’ve been deep into an email marketing project for a one single client/brand… And THIS is where I fucking thriiiiive as a copy writer + consultant: When I have your full trust to log in & audit your current setup, identify areas for growth, and take the reins on making changes - without needing any micromanagement. 😏🙌🏼 3 days from booking & a bunch of excited voice memos later, here’s what she got: ⤵️ ⭐️ an audit of her most recent emails, with a list of specific action steps she can take to improve her subscriber experience & conversion rate ⭐️ a brand new template for her to duplicate for future emails, designed to balance both readability AND beautiful visuals ⭐️ a 5-part sequence for a birthday sale she just finished running (ended up making $4400 in sales JUST from emails🥹🥳) ⭐️ copy for her to repurpose for future sale emails & social content All delivered & ready in LESS THAN A WEEK😈 This is the power of working with someone you trust 1000% who is focused on you and ONLY you - and the magic of a condensed time frame where we can voice memo ideas, questions, & random thoughts back and forth quickly😍 Need email copy for an upcoming launch or sale? Wondering where you could improve on your current strategy? Or want help reviving a dead list?! If you don’t want to implement these 10 tips on your own, then I’m your gal😘 DM me - books are currently open for Oct-Dec, sooo get on it for Black Friday copy ASAP!👀 by @defycreativeco
2
a month ago
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Just over here jamming to the JoBros & writing diary-style blog posts like it’s 2010💃🏼 I saw a post by @angelaemmamorris yesterday that I LOVED (included in the last slide) - where she talked about doing whatever the fuck you want with your social media, marketing the crap out of your creative projects, and letting people KNOW you. So I talked myself out of my lil “will anybody care if I post this??” panic spiral, and I’m doing it because I’m practicing sharing my little creative ventures without any expectations or need for “results.” I’m basically just writing these for my own sanity anyway, & to make the dull moments of life as magical and exciting as I can. And anyway, social media is a place to have fun! To share all the cool things you’re doing with other humans who give a shit, and to not get beaten down by the algorithms created by rich tech bros who want to make you feel small! And writing these Substack posts is the most fun I’ve had in a while😎 Tldr; SHARE YOUR CREATIVE PROJECTS and the ventures you think are silly but really matter deeply to you!! People want to read them and support you and cheer you on! If you want to read the full thing (and my last few weeks of entries), you can go to itsdaniellejohnson.substack.com 🥰 by @defycreativeco
2
a month ago
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PSA that starting before you’re ready is not always as inspiring and exciting as it sounds😅 What have you been waiting to start until you feel “ready”?! Can you maybe take the first step… NOW? 🤨 I double dog dare you, which basically means you have to do it ;) by @defycreativeco
10
a month ago
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Swipe to slide 7 for the (actually very simple) tip I have to help you remedy his issue! 👀 We are ALL guilty of trying to sound like everyone else in our marketing, our copy, or content - especiallyyyy when we first start our businesses. When you’ve got no clue wtf you’re doing, all you can really do is look elsewhere for ideas & inspo to get you going. Sooo you start using the same words that you see everybody else using, start saying the same phrases & the same verbiage, replicating what you see created because that’s what you think you need to do to be “successful”… And there’s nothing wrong with the words themselves — It’s when you’re using them just bc everybody else is using them that it starts to become inauthentic. THAT is where the disconnect happens between what your brand actually *is*, and the image you’ve created of what you think it *should* be. And that’s not what we want for your brand if you wanna set yourself apart in 2026🙅🏼‍♀️ What we want is to hear YOUR take, YOUR words, YOUR unique way of speaking that resonates in exactlyyyy the way your clients need to hear it. By reading your copy out loud, you will pretty much immediately either 1) get the ick and realize you do not sound like that at all 💀 or 2) feel confident that yep, that’s what you would say IRL and it sounds like you!! 👍🏼 No need to outsource your voice to ChatGPT anymore, it’s alllll inside of YOU I promise!🫶🏼 by @defycreativeco
3
a month ago
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