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Dentsu Lab

@dentsu_lab

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Dentsu's global network of creative R&D Labs

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Why does my microwave still require so much from me?

In the latest Horizon thought leadership, Chao Gao, Head of Experience, examines how AI is transforming interfaces from static touchpoints into systems that respond to context, behaviour and intent.

Read more via our link in bio! by @dentsu_lab

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2 months ago

Yesterday at @cannes_lions Lions, we welcomed Emmy-nominated BBC journalist @marklobeltv to the @dentsu Beach House for a conversation alongside our Global Head of Strategy Ashley Knight and Global ECD Pascal Rotteveel.

Following the global impact of “Waves of Will” from Dentsu Lab and NTT, the session showcased the power of innovation for good, brought to life through Breanna Olson’s remarkable story. by @dentsu_lab

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4 months ago

Following the global impact of a dedicated BBC World News segment on ‘Waves of Will’, Emmy nominated BBC Worldwide journalist @marklobeltv will be joining our very own Ashley Knight and Pascal Rotteveel at the @dentsu Beach House during Cannes Lions next week!

This special session will explore ways of harnessing advanced, emerging technology and unique solutions to move the world forward, and address critical, overlooked human needs, told through the lens of dentsu’s groundbreaking innovation work. Details and registration at our #linkinbio! by @dentsu_lab

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4 months ago

Incredibly proud that Waves of Will has been shortlisted in Innovation Lions at @Cannes_lions 2026. A huge thank you to our partners at NTT and everybody who brought this pioneering performance to life. by @dentsu_lab

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4 months ago

If interaction creates connection, how can we develop new ways to interact with nature?

As urban life distances us from living systems, we’re exploring organic interfaces that reconnect humans and nature through sound, touch and presence.

#DentsuLab #Horizon #ReimaginingInterface by @dentsu_lab

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We're excited to share that "Waves of Will" picked up 2 Silver and 2 Bronze awards at Clio Health 2026! Big thanks to the entire team behind the work, including our partners at NTT and Breanna Olson. by @dentsu_lab

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4 months ago

In exploring the frontiers of communication, what if we can communicate with nature?

Check out our latest experiments where we're testing to translate plant's bio-signals into sound in real time.🌱🎧

#DentsuLab #Horizon #ReimaginingInterface by @dentsu_lab

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5 months ago

UNLABELED is a textile label by @dentsu_lab_tokyo and @qosmo_inc.

As AI continues to evolve, surveillance cameras and customer analytics systems are increasingly labeling people based on their appearance. In response, we began exploring a new form of camouflage.

Camouflage for an AI-surveilled society.

In 2020, we developed a camouflage pattern designed to evade machine recognition. In January 2026, we took this exploration further.

In collaboration with Ghost in the Shell (1995), we generated a unique pattern using Adversarial Patch, an adversarial machine learning technique, based on still frames from the film.

When worn, this pattern reduces the likelihood of being recognized as a “person” by object detection models.

The project was presented at Ghost in the Shell in Tokyo (January–April 2026) as an interactive installation and product series. by @dentsu_lab

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5 months ago

What if you could see what no eye can catch?

"Yuki Ota Fencing Visualized Project," a collaboration by @dentsu_lab_tokyo, Rhizomatiks, and Yuki Ota, made its U.S. debut at World Fencing League, The Shrine Auditorium, Los Angeles, April 25.

First deployed at the Tokyo 2020 Olympics, this deep learning system visualizes blade-tip trajectories in real time, opening up a new way to experience the precision and skill of elite fencing. by @dentsu_lab

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6 months ago

Working at the intersection of data, programming and design, Dentsu Lab Amsterdam Creative Technologist, Deniz Kurt, focuses on coding creativity into rigid systems — turning complex technologies into experiences people can interact with.

In this edition of Lab Partners, Deniz reflects on constraints, experimentation, and why technology should feel human, acting as a bridge rather than a barrier. by @dentsu_lab

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6 months ago

Congratulations to our very own Naoki Tanaka, who has been named 2025 Creator of the Year by @jaaa_pr for elevating creative standards, leveraging technology beyond advertising, and delivering large-scale social impact! by @dentsu_lab

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