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Dentsu Lab

@dentsu_lab

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Dentsu's global network of creative R&D Labs

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Revealing the look and feel of this year’s TEDxAmsterdam (November 12 at Pakhuis de Zwijger) created in tandem by Dentsu Lab and the branding team at Dentsu Creative.

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Silver Award and People’s Choice Award - a double win for an idea that heard what no one else listened to!

Bullying Decoder, created by Dentsu Lab India with D.A.V. Public School and Classteacher, has been recognised at the Creativepool Annual 2026.

For years, CCTV has been the extra pair of eyes in our schools. But CCTV could only see so much. Verbal bullying went unheard. So, we taught it to listen. By decoding tone, emotional intensity, and repetition in audio, Bullying Decoder turns overlooked sound into anonymised insights that can help schools spot patterns of verbal bullying and know where support is needed.

Here’s to everyone who gave this idea ears - and gave a very important conversation a much bigger voice.

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On September 16 we are hosting a free TEDxAmsterdam Salon event with our partner @dentsu_lab to explore the question - What happens when we rethink the spaces around us?

We’re bringing together three perspectives to explore the Critical Role of Spaces in an Expanding World. And we are excited to introduce our speakers:

🔴 Stephanie Akkaoui Hughes
Investor, entrepreneur and systems thinker, exploring how the environments and systems we create shape human behaviour, interaction and possibility.

🔴 Hans Meyer
Co-Founder and Managing Director of Zoku, rethinking how spaces can bring together home, work and social life and how we can use limited space more intelligently while keeping it human.

🔴 Naud van der Padt
Founder of Leafy, transforming unused urban façades into living ecosystems that bring biodiversity, cooling and a renewed connection with nature into the city.

Moderated by Pascal Rotteveel, Global Executive Creative Director at Dentsu Lab.

Together, they’ll explore where space is in crisis, where it could be reimagined, and how spatial infrastructure can play a more valuable role in our lives.

📅 September 16, 2026
🕠 17:30–20:00
📍 SiR ADAM, A’DAM Tower, Amsterdam

🎟️ Tickets are FREE, but spaces are limited. If you want to be part of the conversation, reserve your ticket now via the link in bio.

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TEDxAmsterdam Conversations is a TEDx Salon event, a smaller, more intimate gathering designed to foster genuine dialogue, deeper connections and the exchange of ideas between speakers and participants.

In partnership with @dentsu_lab @sirhotels

#TEDxAmsterdam #IdeasWorthSpreading #TEDx

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What if the future isn’t about creating more space, but using the space we already have, differently?

On September 16, TEDxAmsterdam Conversations returns with:
THE CRITICAL ROLE OF SPACES IN AN EXPANDING WORLD

As the world navigates both extreme excess and extreme shortage, one of the most critical frontiers is creating space for everyone and designing spaces to play a more valuable role in the future of humanity.

In partnership with @dentsu_lab, this TEDxAmsterdam Conversations Salon event brings people together for an intimate evening of ideas, discussion and exchange.

📅 September 16, 2026
🕠 17:30–20:00
📍 SiR ADAM, A’DAM Tower, Amsterdam
🎟️ Tickets are FREE, but spaces are limited. If you want to join us, reserve your ticket now via the link in bio.

More to come.

#TEDxAmsterdam #DentsuLab #IdeasWorthSpreading #TEDx

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And that’s a wrap. 🎬✨

Four unforgettable days. Hundreds of conversations. Countless inspiring ideas, new connections and memorable moments.

From thought-provoking discussions and major announcements to creator conversations, industry wins and everything in between, thank you to everyone who joined us at the dentsu Beach House and beyond.

Until next year, Cannes. 👋
#dentsuatcannes2026

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Cannes-did moments from the beach house 📸 ✨
#dentsuatcannes2026 @cannes_lions

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We’re thrilled to share an additional 25 @cannes_lions shortlists recognizing our global teams for their transformative creativity that doesn’t just breakthrough, but drives measurable change.

With a total of 33 shortlists so far, this work showcases bold ideas that solve today’s commercial and social challenges, moving at the speed of culture to unlock growth and create lasting impact.

Congratulations to our teams, partners and clients in Aotearoa, Canada, France, Iberia, Indonesia, Japan, Netherlands and Taiwan. This recognition belongs to all of you.

See the latest shortlist via link in bio.

#CannesLions #TransformativeCreativity #InnovatingToImpact #DentsuCreative

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Eight shortlists and counting.

Proud to see our teams recognized globally for work spanning health, technology, innovation, media and business transformation. From rethinking media as a force for environmental change, to redefining how technology enables human expression, to using creativity to educate and shift behavior at scale, this is work designed to make a difference.

Congratulations to all teams and partners recognized on the @cannes_lions shortlist so far:
- @dentsucreativeams - KPN - Everyone Except | Health & Wellness
- Dentsu Inc, Tokyo + Dentsu Lab - NTT Human Informatics Laboratories - Waves of Will | Innovation
- Dentsu Inc, Tokyo - NTT Human Informatics Laboratories - Waves of Will | Health & Wellness
- Dentsu Creative Aotearoa – Sea Cleaners x JCDecaux - Reverse Media Schedules | Titanium
- Dentsu Creative Aotearoa + Carat – Sea Cleaners x JCDecaux - Reverse Media Schedules | Creative B2B x2
- Dentsu Inc, Tokyo - East Asian Football Association - Unprotected Broadcast | Creative B2B
- Dentsu Inc, Tokyo - Ajinomoto - Voice of Food | Audio & Radio

#CannesLions #CreativeExcellence #TransformativeCreativity #InnovatingToImpact

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Day three is a wrap. The NL House at SXSW London is done, and what a day it was.

For one full day we took over BIKE SHED MOTO CO on Old Street and turned it into the beating heart of Shoreditch. The wave rolled in, the room filled, and it stayed full from the first coffee to the last beat of the rave.

It started gently. An Austrian-Dutch breakfast, two delegations at one table, the day still waking up. And then, lift off. The house filled and never emptied.

From there it was the full force of Dutch creativity and tech under one roof. Moral ambition and the courage to act on what you already know. The big question of who backs Europe’s next creative wave, and what it really takes to build a place people don’t leave. Film and co-production across the North Sea. Brainwave communication and world’s firsts. The future of experiential. And impact measured in lives changed instead of revenue.

In between the talks, art you could walk into. A photo exhibition on how a generation lives with their phones, and an installation built around the staggering, beautiful odds of you existing at all. Against all odds, you are here.

There were pitches. There were chance encounters in every corner, the kind we will be chasing for months. And there were surprises, the best of them Borre Akkersdijk walking in unannounced. Southby-dipity at its finest.

Then the room shifted gear. Bobby’s Gin in hand, the talks gave way to the New Dutch Rave.

This is why New Dutch Wave exists. To put Dutch makers, founders, artists and dreamers in the same room as the world, and to watch what happens next. Yesterday that room was full, the energy was real, and the connections were the kind you don’t forget.

To everyone who showed up, spoke, pitched, poured and danced: you ARE the wave.

Ride the Wave. Enjoy the Ride

So so lobi from the New Dutch Wave team
Linda Holleman Suzanne Visser Monique van Dusseldorp Ramona Van Gennep Bass Beek Danny Frietman Arne Koefoed Jean-Paul Mau-Asam

📸 by @simona.sermont All pics in bio ⬆️

NL House in cooperation with Embassy of the Kingdom of the Netherlands in the United Kingdom and ROM Utrecht Region

@sxswlondon #SXSWLondon #NLHouse #NewDutchWave

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The most meaningful recognition comes when an idea created to make a difference is recognised for doing exactly that.

Bullying Decoder was built to make verbal bullying visible. At the Kyoorius Creative Awards 2026, it was recognised with 4 Blue Elephants and 6 Baby Blue Elephants.

A proud moment for everyone who believed that creativity can do more than capture attention - it can shine a light on issues that deserve to be seen, understood, and acted upon.

To our teams, partners, and collaborators, thank you for turning impactful work into conversations that matter beyond a brief.

10 Elephants. One idea. A lot of gratitude. 💙🐘

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