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Oakland Dia de los Muertos Festival

@diaoakland

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Official Instagram account of the Dia de los Muertos Festival in Fruitvale by @the_unity_council

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This isn’t just another Oakland Día de los Muertos. This is your chance to be part of a monumental year in Fruitvale! ✨

On November 1, more than 100,000 people will come together for the 31st Annual Oakland Día de los Muertos Festival, and standing at the heart of it all will be our 34-foot La Catrina de Fruitvale, the tallest Catrina ever exhibited in the United States. 🌳🤩

And we need YOU to help bring it all to life!

Grab your friends, sign up together, meet new people, give back to your community, and experience Oakland Día from behind the scenes. Whether this is your first time volunteering or Día is already part of your family tradition, come make some memories with us. 💛

Plus, volunteers get some pretty great perks: free food from Fruitvale restaurants, a commemorative 2026 volunteer tee, raffle prizes, networking opportunities and more!

Don’t just come to Oakland Día de los Muertos. Be part of Oakland Día de los Muertos! 💀🔥

📅 Sunday, November 1, 2026
📍 Fruitvale, Oakland
📲 Click the link in our bio or scan the QR code to sign up TODAY!

Bring your friends. Bring your energy. Bring your love for Oakland. 🌼

La Lucha Continúa — Aquí Estamos y No Nos Vamos.

📸- Jayasimha Nuggehalli

#OaklandDiaDeLosMuertos #LaCatrinadeFruitvale #Fruitvale #Oakland #VolunteerOakland #DiaDeLosMuertos #AquiEstamosYNoNosVamos by @diaoakland

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23 days ago

The countdown is ON! Just 18 days away! 💀🌼✨

The 31st Annual Oakland Día de los Muertos Festival is almost here, and this year, someone very special is joining the celebration: ¡La Catrina de Oakland! ❤️

On November 1, Fruitvale will come alive with beautiful altares, music, danza, art, and incredible performances across our community stages! 🎶💃🏽 We're happy to share a sneak peek at this year's exciting entertainment lineup, all leading up to a historic celebration with our 34-foot-tall La Catrina de Oakland standing proudly at the heart of it all! 🤩💀 Swipe through to see what's in store! ✨➡

Want to be part of the magic? We're still looking for volunteers! Join us behind the scenes and help bring one of Oakland's most beloved celebrations to life. 🔗 Sign up through the link in our bio!

A heartfelt ¡GRACIAS! to our incredible sponsors and community partners for helping make this historic celebration possible. Your support keeps our culture, traditions, and community thriving! 🫶🏽

(Sponsors as of 10/12/2026)

This year's theme, “La Lucha Continúa — Aquí Estamos y No Nos Vamos,” is a powerful reminder of our resilience, our roots, and our commitment to keeping our traditions alive. 🕯🦋

📅 Sunday, November 1, 2026 | 10 AM – 5 PM
📍 Fruitvale Transit Village, Oakland

¡Los esperamos! Bring your family, honor your ancestors, and celebrate with us! 🌳❤️
#TheUnityCouncil #CatrinadeOakland #OaklandDiadelosMuertos2026 #Fruitvale #ArtsandCultures by @diaoakland

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3 days ago

Oakland, you gave La Catrina a welcome we’ll never forget. 💀❤️🌳

From the moment she arrived in Fruitvale, our community showed up with so much love, pride, and alegría to celebrate this historic moment with us. 🤩

To every artist, performer, partner, sponsor, volunteer, community member, and neighbor who helped bring this vision to life, ¡GRACIAS! This moment belongs to all of us. 🫶🏽

La Catrina’s arrival is only the beginning. Throughout her time in Oakland, we’ll continue celebrating our raíces, honoring our traditions, bringing generations together, and strengthening the connection between Oakland and Mexico. 🇲🇽🌳

And if you’d like to help us carry this momentum forward, consider supporting the La Catrina Resistance Fund. Your gift helps The Unity Council continue investing in our community, our culture, and our future.

🔗 Learn more and support through the link in our bio.

La lucha continúa — Aqui Estamos y No Nos Vamos. ✊🏽💀

¡Bienvenida a Oakland, La Catrina! ❤️

📸 Photos by the incredibly talented Adriana Oyarzun! @adrianaoyarzun_photography

#LaCatrinadeOakland #TheUnityCouncil #FruitvaleTransitVillage #OaklandLove by @diaoakland

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9 days ago

De Mexico Para Oakland California #mexicocity #oaklandcalifornia #lacatrina taken in Fruitvale Avenida De La Fuente by @diaoakland

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23 days ago

Oakland Día de los Muertos is returning to the heart of Fruitvale, and this year will be monumental. 💀✨🌳🦋

The 31st Annual Oakland Día de los Muertos Festival will bring together 100,000+ community members, 240+ vendors, artists, performers, families, and partners to celebrate culture, tradition, and community. 🌼

And this year, we’re welcoming someone very special. 🤩

Standing 34 feet tall, La Catrina de Oakland will be the tallest Catrina in the United States, making her journey from Mexico City to the heart of Oakland. 🇲🇽➡️🌳💀

Handcrafted by Mexican artisans @artsumex, she carries with her our raíces, traditions, stories, and the journeys of generations who have made a home here while keeping their culture close.

Throughout the month of October and through the Oakland Día de los Muertos Festival on November 1, she will stand with open arms in the heart of Fruitvale, a monumental symbol of welcome, belonging, resilience, and the enduring connection between Oakland and Mexico.

La Lucha Continúa – Aquí Estamos y No Nos Vamos. 🌼

✨ Want to be part of this monumental festival and cultural movement?

Join the businesses, organizations, funders, and community partners helping us bring this celebration to life.

📧 Email development@unitycouncil.org to get involved.

To our incredible sponsors and partners already supporting this vision: thank you for standing with us and Oakland. 💛

Sponsors as of September 8, 2026.

La Lucha Continúa – Aquí Estamos y No Nos Vamos. 🌼
📅 Sunday, November 1, 2026
⏰ 10 AM–5 PM
📍 Fruitvale, Oakland

#LaCatrinadeFruitvale #DiaDeLosMuertosOakland #LaLuchaContinua #AquiEstamosYNoNosVamos #Fruitvale #Oakland by @diaoakland

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24 days ago

She’s standing tall, Oakland. 💀🌼

After making her journey from Tultepec, Mexico (just outside Mexico City) to Oakland, our monumental 34-foot La Catrina is officially on display at Fruitvale Transit Village!

She will be on display now through the Día de los Muertos Festival on November 1. Come see her up close, admire the incredible artistry, and of course, take plenty of photos and videos.

🎨 Created by @artsumex
❤️ A huge thank you to @the_unity_council and all the partners who helped bring La Catrina to Oakland.

¡Los esperamos en Fruitvale! Come experience her for yourself.

📸: @visitoakland taken in Oakland, California by @diaoakland

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24 days ago

Happy National Hispanic Heritage Month from Oakland! We’re celebrating the traditions, flavors, and cultures of The Town’s diverse Latin American community. ¡Celebremos juntos en Oakland!

This year, a 34-foot La Catrina is coming to the Fruitvale Transit Village on October 1, leading into the annual Dia de los Muertos Festival @diaoakland on November November 1 and many more celebrations across The Town. Explore vibrant Fruitvale, discover 70+ Latin American restaurants, and experience la cultura en Oakland. Stay a night or two and make a trip of it!

For more information about Hispanic Heritage Month celebrations in Oakland, check out our link in bio.

📸: @visitoakland at @diaoakland 🇲🇽
📸: @snackateriansf for @visitoakland 🇲🇽
📸: @chefnel4, @alamaroakland 🇩🇴
📸: @lucumakitchenoak 🇵🇪
📸: @oaklandballetcompany's Luna Mexicana 🇲🇽
📸: @popoca.oakland 🇸🇻
📸: @diaoakland 🇲🇽
📸: @parcheoak 🇨🇴
📸: @visitoakland at @diaoakland 🇲🇽
📸: @oaklibrary taken in Oakland, California by @diaoakland

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a month ago

La Catrina de Fruitvale is making headlines! 💀🌼📺

Our monumental 34-foot Catrina is getting ready to make her journey from Mexico City to the heart of Fruitvale, our Fruitvale Transit Village — carrying with her a story of culture, remembrance, and the deep connection between Oakland and Mexico. 🇲🇽💛🌳

Thank you to @kron4tv for helping us share La Catrina’s story and giving our community a glimpse of what’s coming to Oakland this Día de los Muertos Festival this year!🤩

Soon, her journey north will begin. ✨ Follow us along as we get ready to welcome La Catrina de Fruitvale home to Oakland!❤️

From Mexico City to our Fruitvale Transit Village, our roots keep us connected. La Lucha Continúa – Aquí Estamos y No Nos Vamos!🌼

#LaCatrinadeFruitvale #FruitvaleTransitVillage #VisitOakland #OaklandDiaDeLosMuertos by @diaoakland

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a month ago

🇲🇽✨ DAY 3 OF OUR MEXICO CATRINA MISSION 🇲🇽➡️🌉

From Oakland to Mexico City, this journey has been about so much more than bringing a monumental work of art home. It has been about honoring the culture, stories, and roots that connect us across borders. ❤️

Our delegation traveled to Mexico to witness #LaCatrinadeFruitvale come to life, handcrafted by Mexican artisans whose hands are creating every detail with intention, pride, and tradition. 🌼💀 @artsumex

Her journey to Fruitvale reflects the journey familiar to so many of our families and ancestors; leaving home, crossing borders, but carrying our culture with us every step of the way.✨🫶🏼

As we closed our Mexico Mission, we gathered with Mexican media to share the story behind La Catrina and what her arrival will mean for Oakland.🌳

Soon, she will make that same journey north. And when she arrives in the heart of Fruitvale, she will stand with her arms open, a symbol of welcome, belonging, resilience, and a community proudly saying:
Aquí estamos y no nos vamos. ❤️ ¡Viva La Catrina de Fruitvale!👏🏼

@visitoakland @oakland @diaoakland @mayorbarbaralee @oaklandchamber @latinocommfdn @a2zmediagroup @noel.gallod5 @consulmexsfo @iflyoak @oaklandsoulsc @oakland.ballers @oaklandroots

Mexico City ➡️ Oakland.
Our roots travel with us! 🇲🇽🌼🌉
#LaCatrinadeFruitvale #OaklandDiaDeLosMuertos #Fruitvale by @diaoakland

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2 months ago

🇲🇽✨ DAY 2 OF OUR MEXICO MISSION 🇲🇽➡️🌉

Day 2 of our Mexico Mission was UNFORGETTABLE — we finally got to see #LaCatrinaDeOakland in person for the very first time. 🥹💀❤️

Seeing her come to life was truly breathtaking. The vibrancy, the detail, the scale, the artistry… she is even more magnificent in person. This isn’t just a sculpture — she’s a symbol of culture, pride, resilience, and the powerful connection between Mexico and Oakland.

And of course… we had to make it official. 😎🏀⚽️
We baptized our Oakland Catrina with some official Oakland gear from the @oakland.ballers and @oaklandroots @oaklandsoulsc , welcoming her into the Oakland family before she makes her journey across the border. Porque Oakland es Oakland. 💚✨

Our Oakland delegation proudly gathered in front of Catrina for one unforgettable group photo — capturing a historic moment before this monumental work of art makes her way from Mexico City to Oakland, California.

La Catrina is coming home. 🇲🇽➡️🌉

And Oakland… she’s coming for you. 💀🔥

#LaCatrinaDeOakland #Oakland #MexicoCity #theunitycouncil by @diaoakland

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2 months ago

🇲🇽✨ ¡Les compartimos una noticia muy especial! ✨🇺🇸

Hoy queremos anunciar un proyecto gigante e histórico: The Unity Council ha comisionado la Catrina más alta de Estados Unidos, una monumental obra de arte hecha a mano en México por talentosos artistas mexicanos. 🇲🇽💀

Esta Catrina llegará an Oakland como un poderoso símbolo de orgullo, cultura y resistencia, para recordarnos la grandeza de nuestra comunidad y las enormes contribuciones e impacto que la comunidad latina hace cada día.

De México an Oakland, nuestras raíces, nuestra cultura y nuestro poder cruzan fronteras.❤️

🙏🏽 Les damos las gracias a @tvaztecainternacional @aztecanoticias @javier_alatorre @visitoakland
por compartir nuestra historia en una plataforma mexicana de alcance nacional. Nos llena de orgullo que este momento de Oakland llegue a México y al mundo.

Esperamos que todo Oakland se sienta orgulloso, que celebremos juntos nuestra cultura y que, unidos, hagamos historia.🇲🇽🇺🇸✨

¡Esto apenas comienza!

#lacatrinadeoakland #theunitycouncil #fruitvale by @diaoakland

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2 months ago

A 34-foot La Catrina - the tallest in the United States - is coming from Mexico City to Oakland. Arriving in Fruitvale Transit Village on October 1 🕯️

Remembrance, culture, and belonging. And the powerful connection between Mexico and Oakland. 🌼💀🌼

Created by @artsumex

@the_unity_council @diaoakland @consulmexsfo @oakland @mayorbarbaralee

🎥: @visitoakland taken in Oakland, California by @diaoakland

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2 months ago