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DIME MKTG

@dimemktg

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Empowering athletes and amplifying brands with creative strategy and content execution.
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The evolution of TransitionSE est. 2014
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Building your brand on LinkedIn as a high school athlete is one of the most underrated moves in the game right now. I played in the NFL and now run a sports marketing agency — and in both worlds, the athletes who understood their brand off the field always had more doors open to them. Front Office Sports is already calling it the LinkedIn Era for young athletes. This video breaks down the 3 things you need to start before everyone else catches on. Comment READY and I will DM you the free athlete brand checklist. by @dimemktg
18
5 months ago
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Comment NIL and I’ll send you the DIME MKTG NIL playbook directly — no fluff, just the exact steps. NIL isn’t a college conversation anymore — Indiana just proved it. The new IHSAA rule means high school athletes in Indiana can now monetize their name, image, and likeness. That’s a massive shift — and most young athletes (and their parents) don’t know what to do with it yet. The athletes who start building their brand now will be the ones brands actually want to sign. Don’t wait until you’re in a college portal to figure this out. by @dimemktg
8
5 months ago
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TikTok just launched GamePlan — and if you’re an athlete, sports brand, or league, this changes how you turn attention into revenue. 85% of fans use TikTok as a second screen during live games. 90% take off-platform action after watching sports content. There are already 60 million sports creators on the platform. GamePlan gives partners the tools to capture all of that — tickets, tune-ins, followers, and brand deals. DAZN used it during the FIFA Club World Cup and grew their TikTok following by nearly 200%. The platform is available globally right now. Follow for weekly sports marketing intel that actually moves the needle. by @dimemktg
6
5 months ago
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LIV Golf had $2 billion, the biggest names in golf, and still couldn’t build brand loyalty — and the three mistakes they made are ones we see athletes and brands repeat every single week. Money buys reach. A mission builds fans. The difference between a brand that lasts and one that collapses when the money runs out is the story it told before anyone was watching. Send this to an athlete or sports team that is building an audience when they should be building a COMMUNITY. by @dimemktg
0
5 months ago
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The athletes winning on social right now aren’t always in the NFL, NBA, or Premier League. Janja Garnbret climbs in a gym. Not a playoff game, a big win, or a commercial shoot. . Just her, a wall, and a camera — and 5,000 people upvote it on Reddit without a single highlight in sight. That’s not luck. That’s what happens when an athlete shows the process instead of just the performance. When they let people inside the obsession. When they go deeper instead of broader and let a community build around them. The athletes eating right now didn’t get there by chasing mainstream deals. They got there by owning something specific — completely. When specificity is the strategy, the community becomes the brand. Save this if you’re building something beyond the sport. by @dimemktg
1
6 months ago
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D-Town Proud!! As the only team without a regular season home game, we knew we had to put up a POWERFUL effort to make it home. And we are here. Gameday in the Triple D. 🅿️⚡️💪 #wegotthejuice taken in American Airlines Center by @dimemktg
2
a year ago
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So many moments, we had to go triple-screen for our guy @nasir_core5 in game 5 from Boston. With the DIME to end the game. Keep ballin’ 😤 taken in TD Garden by @dimemktg
2
a year ago
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taken in Boston, Massachusetts by @dimemktg
15
a year ago
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Do you know what you want to do for the rest of your life? taken in San Francisco, California by @dimemktg
15
a year ago
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The Jordan Norwood Classic 2025 @jordannorwoodclassic @denverdreamcenter @jordanorwood @aleahnorwood taken in Denver, Colorado by @dimemktg
8
a year ago
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An epic first week for @big3power… full video coming soon. taken in Chicago by @dimemktg
4
a year ago
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Flicks 📸 from the quick work in Chicago! - - 📸: @aleahnorwood taken in Allstate Arena by @dimemktg
1
a year ago
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