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DISCO SWELL

@discoswell

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High Country Craftsmanship.
Performance millinery: Designed for the elements.
Handmade by @caitsapp Telluride, CO

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sista skates 🫶🏔️

Bailey in our Pilsner River Cowboy Hat. Rain, shine, sweat - whatevs, wear it outttttt. Performance millinery: designed for the elements.

We luvvvv that Bailey got the new @grlswirl for her bday, it twas’ a blast takin it out on the town 👯‍♀️

Photography: @deryaensoleil

#discoswell #grlswirl #telluride taken in Telluride, Colorado by @discoswell

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2 months ago

Exploring the good ol’ backyard.

Photographers: @samyasfoor @vslview @isamoraan @meganosorio @alexmferrari
Creative Directing: @zimomedia @isamoraan

#discoswell
#hatmaker #customhat #hatmaking #bts #styleshoot #startupfashion #rockymountainhigh #felthat #hatmaker #creativeprocess taken in Rocky Mountain High by @discoswell

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10 months ago

Come hang where the coast meets rugged mountain craftsmanship. At Disco Swell, we make our hats here in Telluride.

Our downtown Telluride shop is also our working studio, come see handcrafted hat-making in-person.

Worn to last, our hats are meant for a good time.

Videography: @meganosorio

#discoswell #telluride #visittelluride #customhats #hatmaker taken in Downtown Telluride by @discoswell

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7 months ago

All Custom Hat, No Cattle.

Disco Swell, built for the elements. Make your hat appointment today! by @discoswell

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13 days ago

We ride at dusk. by @discoswell

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14 days ago

Telluride is something special 🫶

Somehow a plain Friday night felt reminiscent of childhood joy and that deep love and connection you have with your most special people. Summer breaks filled with the longest of days and somehow longer months.

Loving our afterwork hangs @thecoffeecowboy 🤠

#thecoffeecowboy #discoswell #visittelluride #telluride #damngood taken in Telluride, Colorado by @discoswell

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15 days ago

Hot gurl…still…summer, hot girl pickles @goodgirlsnacks . no further questions. Stock up on provisions at @thecoffeecowboy by @discoswell

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16 days ago

Disco Swell x Coffee Cowboy — Still Summer

🤠 taken in Telluride, Colorado by @discoswell

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18 days ago

🪩✨🤠DISCO SWELL RIVER HATS back in stock at the COWBOY GENERAL STORE! 🪩✨🤠

Disco Swell is a women owned small biz & all River Hats are handmade here in Disco Swell’s Telluride hat shop. Designed for the elements. Durable as hell, squish em’ car camping, get em’ wet - all good! We hope the River hats bring you many good times. Hats UPF 50+.

Caitlin, Disco Swell’s owner connected with Hailey, Coffee Cowboy’s owner in 2023 to have Hailey photograph one of Disco Swell’s first shoots in Telluride. Hailey studied film and it was so fun to collaborate creatively on this “still summer” shoot.

The scene: a General Store-goodies-fueled picnic and river sesh with the girls 🎀 The perfect way to soak up the last bits of summer in hats made for exactly this kind of day. ✨🌊👒

For the love of the craft, DAMN good coffee, the perfect picnic, high country craftsmanship, & staying true to our quality.

River hats are handwoven in Guatemala, handwoven in Telluride. 9-13 strands of Palm Leaf per inch braided and a seam sewn over every braid. Durable as hell. High country craftsmanship.

Small business owners in a small town supporting each other 👯‍♀️🫶🦋 ☕️ 💌

📸: @deryaensoleil taken in Downtown Telluride by @discoswell

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a month ago

Eternal Bloom Collection. Our take on the Gus crown shape. A little femininity on the traditionally masculine style. Wear fluid art. 🖼️

#discoswell #telluride #customhats #hatshop #visittelluride taken in Telluride, Colorado by @discoswell

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a month ago

Eternal Bloom Collection featuring our signature Bluebonnets on our Gin Cowboy. All embroidery is done by hand. Keep growing 🌱

@caitsapp Disco Swell’s co-founder, wearing the first gin cowboy hat she ever made.

A client recently brought in their Hermès scarf and we made a custom hat liner out of it for them. Bespoke, one-of-one. High country craftsmanship.

#discoswell #customhat #visittelluride #hatmaker #cowboyhat taken in Telluride, Colorado by @discoswell

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a month ago

Introducing our Eternal Bloom Collection.

Eternal Bloom: Vibrance that defies time.

Wildflower designs all embroidered by hand on our felt hats made in our Telluride hat shop.

This first bespoke hat features a whimsical interpretation of Fireweed, a wildflower local to our area in southwest Colorado.

Keep growing 🧚

#discoswell #customhats #eternalbloom #visittelluride taken in Telluride, Colorado by @discoswell

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a month ago