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ARCHITECT OF TYPE 🖋️

Armed with an arsenal of over 1,000 pens—stashed inside a bright yellow ink-stained Hermès pouch—@duongtype has developed a typographic footprint that feels both raw and refined. Through endless repetition, his distinct lettering has become a staple of modern music design, helping define the visual language of heavyweights like Playboi Carti, A$AP Rocky, Bad Bunny and Justin Bieber.

For @GREATEST, Duong shares snaps of his creative process and explains why people should swap their matcha for a pour-over.

🔗 Dive into the interview now, only on GOAT.com/editorial

Images: @duongtype
Writer: @hotgothwriter by @duongtype
275
5 months ago
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I AM MUSIC

@playboicarti by @duongtype
240
2 years ago
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Lettering for @xxxtentacion 
Bad Vibes Forever by @duongtype
22
7 years ago
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WHAT A WEEKEND WITH @familystylefest 😭🫶 A massive thank you to everyone who pulled up and visited the cafe ✨ Y’all made our @complexcon debut one to remember!

Some of you came out with pokémon slabs too 🤫 Congrats on your win! 🏆 

Thank you all again, stay tuned for future shows! by @duongtype
9
10 hours ago
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Dig into these specialty drinks from @the_rc_cafe made exclusive for Family Style at @complexcon ! 🚛💨 

RC Cafe will be running fun activities for prizes at their booth on October 3-4. The prizes will be... 👀🤔🏆 Tune in for more news soon.

📸: @_lephotos by @duongtype
40
12 days ago
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Logo for @liltecca @fortnite 

Bless @geezyayy by @duongtype
77
2 months ago
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ZDK2 logo for @knock2music @zedd by @duongtype
78
2 months ago
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From Playboi Carti to projects with Kendrick Lamar, Bad Bunny, and A$AP Rocky, Duong Nguyen has quietly become one of the defining hands behind modern hip-hop typography. Through gritty hand lettering, raw textures, and custom type treatments, his work gives album visuals a chaotic, instinctive energy that feels inseparable from the music itself.

Based in Los Angeles, the Vietnamese designer first gained attention through early works connected to The Life of Pablo before gradually shaping visuals for a new generation of rap artists. Whether it’s a logo, tracklist, or full visual identity, Duong’s lettering always feels alive - rough, aggressive, imperfect, and constantly pushing toward something new.

Speaking with GOAT, Duong shared that he often listens to an artist’s music first before designing, using the sound and emotion of the project to shape the lettering style itself. From sharp-edged typography to rough ink textures and distorted forms, his visuals are built to feel as expressive as the music they represent.

Follow @vietqmedia to discover more Viet Goes Global

Credit: GOAT, VoyageLA. by @duongtype
14
4 months ago
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Duong Nguyen: The Font Designer Behind Your Favorite Album Covers

Duong Nguyen (@duongtype) is a Los Angeles-based font and lettering designer who has quietly shaped the visual identity of modern hip-hop through handwritten logos, album titles, and tour graphics. 

His breakthrough came through early work tied to Kanye West’s “The Life of Pablo,” which pushed him into a wave of collaborations with artists like Playboi Carti, A$AP Rocky, Kendrick Lamar, Bad Bunny, Juice WRLD, XXXTENTACION, Destroy Lonely, Future, and many others. 

Here’s a look at his most notable designs.

Photos: @goat taken in New York, New York by @duongtype
365
5 months ago
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Tip2Tip Logo and Poster for @ludwigahgren + @michaelreeves808 by @duongtype
37
6 months ago
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Logo Update for @honeycomb 

Been years since the first logo, but glad to cook up something even cooler. 

Done with a medium Tokusen Meisei brush and kyo no oto no. 12 ink. by @duongtype
24
6 months ago
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5$tar Logo for @plaqueboymax 

Thank you @fujianthony for trusting me on this ✌️ by @duongtype
102
6 months ago
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