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EAST Hong Kong

@easthk

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We're here for those who believe there's a better way
#ArriveAtADifferentPlace on the East side of HK
@east.hotels @sugarhk.rooftop @domain.hk

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For those who see things differently. 🖤

EAST is built for the curious, the creative, and the ones who take the alternative path.

#atEAST #ArriveAtADifferentPlace taken in EAST Hong Kong by @easthk

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4 days ago

Experiment 1024: The Incline Social

🔗 RSVP link in Bio

The experiment ascends. We are docking at @easthk to take on The Incline Social—an easy uphill 6K fun run where the hills are high, but the paces are low. This session is purely conversational and all about community over speed.

Don‘t worry about pushing your limits, this is an ”up-chill“ session designed for conquering the slope together ！

📍 G/F Lobby, EAST Hong Kong
⏰ Oct 24 (Sat) | 8:00 AM

🧪 Lab Notes
Move Light with On-site bag drop available.

Hydration Strategy - BYO to fill up at EAST Hong Kong before we head out.

Post-Run Recovery - Shower facilities, Coffee & Breakfast unlocked post-climb to reset.

Secure your spot now & DM us for any inquiries ✨

#Aftermathspeedlab by @easthk

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4 days ago

Some dishes take time, and that's exactly the point. 🥘

In this episode of 𝑩𝒆𝒉𝒊𝒏𝒅 𝒕𝒉𝒆 𝑷𝒂𝒔𝒔 𝒘𝒊𝒕𝒉 𝑪𝒉𝒓𝒊𝒔, we go behind the scenes of our Lobster Bisque and Beef Bourguignon. Shells and meat prepared separately, sauces slowly reduced and hours of care in every step.

#atEAST taken in Feast Food by EAST by @easthk

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5 days ago

This Halloween, we’re joining SUGAR for a night of cosmic mischief alongside @jenkokeepitreal @hanseldot

We’ll be 30 floors above Hong Kong, with otherworldly beats, a skyline glittering like a far-off galaxy, and creatures that only come out after dark.

Come as your alter ego. Leave gravity at the door.

#halloween #hongkong #rooftopparty #hkbar by @easthk

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5 days ago

That post-14K feeling. ✨🤝

There is nothing quite like running along the harbor while it’s still quiet, then heading back to @easthk for a proper catch-up over brunch & coffee. The energy was effortlessly good. 🌊☕️

Shoutout to every single runner who locked in a spot and showed up for the crew. You made 14K feel like an absolute breeze. 🏃‍♂️💙

Slide through the carousel to relive the morning and stay tuned for the next one!

#aftermathspeedlab by @easthk

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6 days ago

🇯🇵 Rikuto’s Hong Kong Debut — Thank You! ☕️

Running a booth while hosting coffee omakase sessions was no small feat. For @tilt.45 @rikuto.co, it was a series of firsts — his overseas debut, his first time bringing both a pop-up booth and the omakase experience abroad, and four days filled with brewing.

We’re incredibly grateful to everyone who stopped by. Thank you for your patience in the queues and for taking the time to explore the coffees with us. For us, it was never just about serving a cup — we wanted to share the stories behind the beans, get to know your preferences, and help you discover coffees that genuinely speak to your taste.

For the omakase, we brought you not one but two distinct experiences — Day and Night. It was Rikuto’s first time bringing this more intimate side of his coffee experience overseas, making the occasion even more special.

It was a big challenge for both Rikuto and the team, with so much happening behind the scenes to bring everything together. A huge thank you to the EAST Hong Kong @easthk team for all the support, and to everyone who helped make Rikuto’s first visit to Hong Kong one to remember. 🤎

Missed out on the coffees? Pre-orders for Rikuto’s beans and the Rikuto × @beandy_coffee Dripper are available online! by @easthk

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6 days ago

Get caffeinated with us! ☕️

The best connections start over a good cup. Across cities, coffee is one of our favorite shared rituals—the best way to unplug from the daily rush and bring people together.

Swipe through and see how a shared brew connects us from sunrise to sunset.

Your cup is ready. Who do you want to grab one with this week? Tag them below! 👇

#atEAST #ArriveAtADifferentPlace by @easthk

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6 days ago

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7 days ago

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10 days ago

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11 days ago

We’re turning up the autumn energy this October at EAST! 🍂✨

Dive into a packed month of coffee gatherings, Halloween festivities, and community workouts to keep you moving.

Come join the fun!

#atEAST #ArriveAtADifferentPlace by @easthk

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13 days ago

Fresh from the wok. 🔥

In this episode of 𝑩𝒆𝒉𝒊𝒏𝒅 𝒕𝒉𝒆 𝑷𝒂𝒔𝒔 𝒘𝒊𝒕𝒉 𝑪𝒉𝒓𝒊𝒔, Executive Chef Chris Leung fillets a wild-caught grouper and fires it up over high heat, bringing out its silky texture alongside vibrant seasonal sides.

#atEAST taken in Feast Food by EAST by @easthk

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14 days ago