Instagram story viewer> @ehadmakeup> Posts

Makeup Longevity Educator | International Artist

@ehadmakeup

1026

posts

25.7K

followers

76

following

15+ Yrs | Fixing breakdown, shine & separation
Author of Why Your Makeup Fails By Midday
↓ Download The 7-Minute Face — FREE ↓

POSTS STORIES REELS TAGGED

Download All

Most makeup advice is made for the camera, not for real life.

It teaches you how to look good under lighting, from one angle, for a few seconds.

But real life moves. Your face moves. Your skin changes. And that’s when everything starts to break.

Foundation separates. Concealer creases. Texture shows up.

So people blame their skin. Their products. Their foundation.

But the real problem is structure.

That’s exactly why I wrote this book.

📖 Why Your Makeup Fails by Midday is free on Kindle right now and available on Amazon.

Download the Free Calm Face Method too.
Link in bio.

#makeuplongevity #makeupmistakes #makeuptips #makeupbook #beautybook by @ehadmakeup

3

13

4 months ago

➡️Comment PORES below and I’ll send you The 7-Minute Face guide free.

Your pores aren’t the problem. Your direction is. Pores tilt down. So you have to apply up. One change, smoother skin all day.

#poresoverforty #largeporesonface #foundationtechnique #matureskinmakeup #poreminimizing taken in Los Angeles, California by @ehadmakeup

3

10

a month ago

Comment PREP below and I’ll send you The 7-Minute Face guide free.

The reason your foundation looks bad has nothing to do with your foundation. It’s the 90 seconds before you put it on.

Most women rush skin prep in 30 seconds and wonder why their makeup slides off by lunch. Mature skin is thirsty. It needs hydration layered in, not slapped on. And it needs time to settle before anything else touches it.

Cleanse with a damp pad. Press toner in with your hands. Apply moisturizer in upward strokes. Then wait 90 seconds before you go near foundation. That single pause is what locks everything in for the rest of the day.

Comment PREP

#matureskinmakeup #makeupover40 #skinprepmatters #foundationtips #makeupforwomenover40 by @ehadmakeup

3

3

a month ago

This is what summer makeup is supposed to look like on deep skin.

Not heavy. Not full coverage. Just skin that has been prepped properly — then enhanced, not covered. Flushed cheeks. A bold red lip. Glowing bronzed deep skin that moves with her face instead of sitting on top of it.

Summer 2026 is moving away from matte and full glam. The trend is real skin first. That means prep is everything. Hydration. Balance. Letting the skin breathe before any product goes on. And on deep skin, the right undertone and finish matter even more — the wrong base flattens the natural richness instead of enhancing it.

A bold red lip on glowing deep skin is one of the strongest summer looks of the year. Confident. Timeless. And it only works when the base underneath is calm, balanced, and built around the skin — not against it.

If your summer makeup feels heavy by noon — the answer is never more product. It is always better prep.

📖 Free 7-Minute Face guide — link in bio.

#deepskinmakeup
#summermakeup
#redlipmakeup
#blackbeauty by @ehadmakeup

3

10

3 days ago

Two skin tones. Two stories. One bold lip.

This is what summer makeup is supposed to do — bring out the individuality of every skin tone instead of forcing them into the same look. Same orange lip. Same warm bronzed glow. Completely different stories.

On deep skin, the orange reads vibrant and powerful. On fair skin, it reads soft and sun-warmed. Same product. Two different conversations with the light.

That is what good makeup understands. The shade does not change. The skin does. And when you respect both — every face gets its own moment.

Summer 2026 is moving away from one-size-fits-all beauty. The trend is celebrating skin as it is and letting bold color sit on top of properly prepped, glowing, lived-in skin. No heavy coverage. No flattening. Just enhancement.

A bold orange lip is one of the most photographed summer trends of the year. It works on every skin tone. It just speaks differently on each one.

If your bold lip looks heavy or breaks down by midday — the answer is never more product. It is always smarter prep underneath.

📖 Free 7-Minute Face guide — link in bio.

#summermakeup
#orangelip
#editorialmakeup
#beautyforallskintones
#glowingskin Editorial summer beauty portrait of two women standing close together — one with deep glowing skin, wet slicked back hair, full brows, soft bronze eye and bold matte orange lip, the other with fair luminous skin, wet slicked back dark hair, natural sculpted brows, soft warm eye and the same bold matte orange lip. Rich terracotta background creating a Vogue-style editorial celebrating two skin tones, two stories, and one summer lip trend. taken in Los Angeles, California by @ehadmakeup

3

11

5 days ago

Comment FOUNDATION below and I’ll send you The 7-Minute Face guide free.
Brushes are for young skin. Mature skin needs a damp sponge, pressed not dragged, layered thin not heavy. One change, ten years younger.
Comment FOUNDATION

#foundationtips #matureskinmakeup #makeupover40 #matureskin #makeupeducation taken in Los Angeles, California by @ehadmakeup

3

6

10 days ago

This is summer day-to-evening makeup at its most refined.

Glowing skin. Bushy laminated brows. A soft natural eye. And a flushed coral lip that takes you from afternoon drinks straight into the evening without changing a thing. The kind of makeup that respects your natural features instead of covering them.

Summer 2026 is all about real skin first. That means hydration. Prep. Balance. Glowing skin that catches the light because the prep underneath was done right — not because of layers of highlighter sitting on top.

Soft glam with a flushed lip is one of the most wearable summer trends of the season. It works for daytime events, dinners, parties, and everything in between. And it only works when the skin underneath has been properly prepped and respected.

If your summer makeup feels heavy or breaks down by evening — the answer is never more product. It is always smarter prep.

📖 Free 7-Minute Face guide — link in bio.

—

**5 HASHTAGS**

#summermakeup
#glowingskin
#softglam
#eveningmakeup
#naturalmakeup Close-up beauty portrait of a woman with luminous prepped skin, sculpted glowing highlight on cheekbones, natural bronze soft eye, defined laminated brows, and a flushed coral lip. Editorial summer evening makeup look on a clean light background showing the importance of proper skin prep before makeup. taken in Los Angeles, California by @ehadmakeup

3

20

12 days ago

➡️➡️Comment TOUCHUP below and I’ll send you my free 7-Minute Face guide straight to your DM.

Midday touch-ups almost always make makeup look heavier and worse — not better. And most women do not know why.

When you apply fresh foundation over hours of oil, movement, and breakdown, you are not refreshing anything. You are just adding more weight on top of an already unstable surface. The result is visible buildup and texture.

The right move is always remove first. Blotting paper lifts the excess without disturbing what is still intact. Then press — never blend — the minimum amount only where you actually need it.

Touch-up is a precision correction. Not a redo.

This is inside my book Why Your Makeup Fails by Midday — free on Kindle on Amazon right now. Link in bio.

#makeuptouchup #midaymakeup #foundationtips #longlastingmakeup #makeupeducation** by @ehadmakeup

3

13

15 days ago

This is what summer makeup is supposed to look like on deep skin.

Not heavy. Not full coverage. Just skin that has been prepped properly — then enhanced, not covered. Flushed cheeks. A bold red lip. Glowing bronzed deep skin that moves with her face instead of sitting on top of it.

Summer 2026 is moving away from matte and full glam. The trend is real skin first. That means prep is everything. Hydration. Balance. Letting the skin breathe before any product goes on. And on deep skin, the right undertone and finish matter even more — the wrong base flattens the natural richness instead of enhancing it.

A bold red lip on glowing deep skin is one of the strongest summer looks of the year. Confident. Timeless. And it only works when the base underneath is calm, balanced, and built around the skin — not against it.

If your summer makeup feels heavy by noon — the answer is never more product. It is always better prep.

📖 Free 7-Minute Face guide — link in bio.

#deepskinmakeup
#summermakeup
#redlipmakeup
#blackbeauty beauty portrait of a Black woman with deep glowing skin, wet slicked back hair, flushed coral-red cheeks, defined brows, and a bold glossy red lip. Hand resting on her chest with neutral French manicure nails. fresh editorial summer beauty look that highlights the richness of deep skin. Created by Los Angeles celebrity makeup artist and hair stylist taken in Los Angeles, California by @ehadmakeup

3

6

17 days ago

➡️Deep skin needs different prep. Nobody talks about it.

✨Comment PREP below and I’ll send you The 7-Minute Face guide free.💕🎈

Deep skin gets treated like every other skin type at the makeup counter. That is why your foundation goes ashy by lunch, why your highlighter looks chalky, why your cheeks lose their glow within an hour. The problem is never your skin. It is the prep that came before the foundation.

Rich melanin needs deeper hydration and warmth, not the lightweight watery moisturizers made for pale skin. Skip the alcohol-based toners that strip your natural oils. Layer a hydrating essence with your hands, press it in, do not rub. Follow with a rich moisturizer in upward strokes. Wait 90 seconds before anything else touches your face. Finish with a facial oil pressed onto the high points of your cheeks and brow bones to lock in that natural glow deep skin is famous for.

This is the prep that keeps foundation looking like real skin all day, no ashiness, no dryness, no fading.

Comment PREP

#deepskinmakeup #darkskinmakeup #meluminatedskin #skinprep #foundationfordarkskin taken in Los Angeles, California by @ehadmakeup

3

8

19 days ago

She’s 49. This is what makeup should do at her age.🤩💕

➡️Comment GLOW below and I’ll send you The 7-Minute Face guide free.

Most makeup at 49 hides the face. This makeup honors it.

No heavy foundation covering her natural skin. No powder sitting in the lines around her mouth. No matte lipstick drying out her lip. Just cream products placed where they lift, never drag.

Brows brushed up to open the eye. Cream blush placed high along the cheekbone, blended upward toward the temple. A soft coral lip that brings warmth back to mature skin. Dewy finish, never powdered flat.

This is the difference between makeup that ages you and makeup that lifts you. Same face. Different placement. Ten years off, instantly.

Comment GLOW

#matureskinmakeup #makeupover50 #makeupforwomenover40
#liftedcheeks #matureskin Mature skin has texture. It has freckles. It has lines that tell stories. The job of makeup is not to erase any of that. It’s to make her look like the best version of herself, not a smoothed-out copy of someone twenty years younger.

Look at the skin. You can still see it breathing. You can see her real complexion under the bronzer. You can see her freckles through the cream blush. Nothing is buried.

This is the editorial standard for mature beauty. Real skin. Real texture. Real beauty. The kind of finish that holds up in daylight, in photographs, and across the room.

Stop hiding your face. Start working with it. taken in Los Angeles, California by @ehadmakeup

1k

14

24 days ago

Mature eyes, lips, and cheeks need a different approach in summer. Heavy eyeshadow creases in the heat. Matte lipstick dries out lips that are already thinner than they used to be. Powder blush sits on top of the skin and looks dusty by noon.

Cream products only. Soft warm tones, never cool or icy. A wash of cream eyeshadow in bronze or peach pressed onto the lid with your finger. Cream blush placed high on the cheekbone, blended upward toward the temple to lift the face. A glossy lip oil instead of lipstick, hydrating and natural.

Three products. Three minutes. Eyes that look rested, cheeks that look lifted, lips that look soft and full. This is summer makeup that actually works on mature skin.

#summermakeup #matureskinmakeup #makeupover40 #creamblush #softglam taken in Los Angeles, California by @ehadmakeup

25

21

a month ago