Instagram story viewer> @ehadmakeup> reels

Makeup Longevity Educator | International Artist

@ehadmakeup

1026

posts

25.7K

followers

76

following

15+ Yrs | Fixing breakdown, shine & separation
Author of Why Your Makeup Fails By Midday
↓ Download The 7-Minute Face — FREE ↓

POSTS STORIES REELS TAGGED

👉Are you ready for your special day, event or party look ?

👉No matter what is your age, you always deserve to be treated like a princess and be the best version of yourself. 💕💄

#matureskinmakeup #matureskin #matureskinmakeuplook #matureskinmakeuptips #miamimakeup #fortlauderdalemakeupartist #wpbmua #wpbmakeupartist #promakeupartist #onsitemakeupartist #miamihairstylist #fortlauderdalehairstylist #wpbhairstylist

3

4

a year ago

This is what summer makeup is supposed to look like on deep skin.

Not heavy. Not full coverage. Just skin that has been prepped properly — then enhanced, not covered. Flushed cheeks. A bold red lip. Glowing bronzed deep skin that moves with her face instead of sitting on top of it.

Summer 2026 is moving away from matte and full glam. The trend is real skin first. That means prep is everything. Hydration. Balance. Letting the skin breathe before any product goes on. And on deep skin, the right undertone and finish matter even more — the wrong base flattens the natural richness instead of enhancing it.

A bold red lip on glowing deep skin is one of the strongest summer looks of the year. Confident. Timeless. And it only works when the base underneath is calm, balanced, and built around the skin — not against it.

If your summer makeup feels heavy by noon — the answer is never more product. It is always better prep.

📖 Free 7-Minute Face guide — link in bio.

#deepskinmakeup
#summermakeup
#redlipmakeup
#blackbeauty

3

10

3 days ago

Comment FOUNDATION below and I’ll send you The 7-Minute Face guide free.
Brushes are for young skin. Mature skin needs a damp sponge, pressed not dragged, layered thin not heavy. One change, ten years younger.
Comment FOUNDATION

#foundationtips #matureskinmakeup #makeupover40 #matureskin #makeupeducation

3

6

10 days ago

➡️➡️Comment TOUCHUP below and I’ll send you my free 7-Minute Face guide straight to your DM.

Midday touch-ups almost always make makeup look heavier and worse — not better. And most women do not know why.

When you apply fresh foundation over hours of oil, movement, and breakdown, you are not refreshing anything. You are just adding more weight on top of an already unstable surface. The result is visible buildup and texture.

The right move is always remove first. Blotting paper lifts the excess without disturbing what is still intact. Then press — never blend — the minimum amount only where you actually need it.

Touch-up is a precision correction. Not a redo.

This is inside my book Why Your Makeup Fails by Midday — free on Kindle on Amazon right now. Link in bio.

#makeuptouchup #midaymakeup #foundationtips #longlastingmakeup #makeupeducation**

3

13

15 days ago

➡️Deep skin needs different prep. Nobody talks about it.

✨Comment PREP below and I’ll send you The 7-Minute Face guide free.💕🎈

Deep skin gets treated like every other skin type at the makeup counter. That is why your foundation goes ashy by lunch, why your highlighter looks chalky, why your cheeks lose their glow within an hour. The problem is never your skin. It is the prep that came before the foundation.

Rich melanin needs deeper hydration and warmth, not the lightweight watery moisturizers made for pale skin. Skip the alcohol-based toners that strip your natural oils. Layer a hydrating essence with your hands, press it in, do not rub. Follow with a rich moisturizer in upward strokes. Wait 90 seconds before anything else touches your face. Finish with a facial oil pressed onto the high points of your cheeks and brow bones to lock in that natural glow deep skin is famous for.

This is the prep that keeps foundation looking like real skin all day, no ashiness, no dryness, no fading.

Comment PREP

#deepskinmakeup #darkskinmakeup #meluminatedskin #skinprep #foundationfordarkskin

3

8

19 days ago

➡️Comment PORES below and I’ll send you The 7-Minute Face guide free.

Your pores aren’t the problem. Your direction is. Pores tilt down. So you have to apply up. One change, smoother skin all day.

#poresoverforty #largeporesonface #foundationtechnique #matureskinmakeup #poreminimizing

3

10

a month ago

Mature eyes, lips, and cheeks need a different approach in summer. Heavy eyeshadow creases in the heat. Matte lipstick dries out lips that are already thinner than they used to be. Powder blush sits on top of the skin and looks dusty by noon.

Cream products only. Soft warm tones, never cool or icy. A wash of cream eyeshadow in bronze or peach pressed onto the lid with your finger. Cream blush placed high on the cheekbone, blended upward toward the temple to lift the face. A glossy lip oil instead of lipstick, hydrating and natural.

Three products. Three minutes. Eyes that look rested, cheeks that look lifted, lips that look soft and full. This is summer makeup that actually works on mature skin.

#summermakeup #matureskinmakeup #makeupover40 #creamblush #softglam

25

21

a month ago

Comment PREP below and I’ll send you The 7-Minute Face guide free.

The reason your foundation looks bad has nothing to do with your foundation. It’s the 90 seconds before you put it on.

Most women rush skin prep in 30 seconds and wonder why their makeup slides off by lunch. Mature skin is thirsty. It needs hydration layered in, not slapped on. And it needs time to settle before anything else touches it.

Cleanse with a damp pad. Press toner in with your hands. Apply moisturizer in upward strokes. Then wait 90 seconds before you go near foundation. That single pause is what locks everything in for the rest of the day.

Comment PREP

#matureskinmakeup #makeupover40 #skinprepmatters #foundationtips #makeupforwomenover40

3

3

a month ago

➡️Comment LAYERS below and I’ll send you my free 7-Minute Face guide straight to your DM.

➡️If your full makeup routine takes under 8 minutes, your layers are almost certainly confl icting — and that is what is causing your base to break down before noon.

Wet layers do not bond. They slide. When moisturizer, primer, and foundation go on back to back without any time between them, each product sits on something that has not settled yet. So everything keeps moving all day.

➡️The fix is not a different product. It is not a longer routine. It is a 30 second pause between each step.
Same products. Smarter sequence. All day wear.

➡️📕This is covered in full in my book Why Your Makeup Fails by Midday — free on Kindle on Amazon right now. Link in bio.

#makeupsequence #foundationlayers #makeupeducation #longlastingmakeup #makeupbreakdown

3

6

a month ago

➡️Comment SHADE below and I’ll send you The 7-Minute Face guide free.

The jaw is the worst place to test foundation. Swatch on your chest. Walk to a window. Daylight will show you which shade is actually yours.

The full shade-matching method is in my book Why Your Makeup Fails By Midday on Amazon.

#foundationshadematch #findyourfoundation #wrongfoundationshade #matureskinmakeup #foundationmatching

3

6

2 months ago

➡️Comment LINES below and I’ll send you The 7-Minute Face guide free.

The reason your concealer creases isn’t your skin. It’s your timing and your pressure. Wait 60 seconds after moisturizer. Use half what you think. Press, never drag.

#concealer #matureskinmakeup #makeupover40 #concealertips #midlifebeauty

3

5

2 months ago

➡️Comment SPF below and I’ll send you my free 7-Minute Face guide

➡️it includes the exact timing sequence that stops foundation from sliding off by midday.
Most women do not realise their sunscreen is one of the biggest reasons their foundation separates before noon. Mineral SPF creates a physical barrier on the skin that blocks UV coming in — but also blocks foundation adhesion when it has not fully absorbed fi rst.

➡️The fix is not skipping sun protection. The fix is waiting 60 to 90 seconds after SPF absorbs before applying any base product.
One timing change. No new products. Signifi cantly longer wear.

➡️This prep sequence is covered step by step in my book Why Your Makeup Fails by Midday — free on Kindle right now on Amazon.
Link in bio.

#spfmakeup #sunscreenmakeup #foundationtips #makeupeducation #makeupbreakdown

16

7

2 months ago