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El Rancho Market

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The Heart of the Valley
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Fall charcuterie boards? Yes, please. 🍂🧀🍷

Build the perfect autumn spread with Volpi Artisan Cured Meats, on special this week at California Fresh Market. Crafted using time-honored Italian traditions, Volpi brings rich, savory flavor to every board—perfect alongside your favorite cheeses, seasonal fruit, nuts, olives and a great bottle of wine.

Whether it’s for a cozy night at home, weekend entertaining or a fall gathering with friends, consider this your sign to make a charcuterie board. 🍁

Find Volpi Artisan Cured Meats in store and on special this week!

🎥: @volpifoods

#CaliforniaFreshMarket #VolpiFoods #FallCharcuterie #CentralCoastEats #ShopLocal by @elranchomarket

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12 hours ago

October is Fair Trade Month 🌱 and we’re celebrating with fresh choices that make an impact.

This week at California Fresh Market, look for Fair Trade Certified + USDA Organic bananas, avocados, and cucumbers — all on special! 🥑🍌🥒

Choosing Fair Trade Certified products helps support farming communities through fairer working conditions, stronger livelihoods, and investments back into the communities where these foods are grown. It’s one more way the choices we make at the grocery store can reach far beyond our own table.

Fresh, organic, Fair Trade—and on special this week. 💚

#CaliforniaFreshMarket #FairTradeMonth #FairTradeCertified #USDAOrganic #ShopFresh by @elranchomarket

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2 days ago

This week’s specials are packed with fresh fall favorites, premium proteins, Fair Trade finds, and plenty of California Fresh classics! 🍂🛒

Fire up a pot of chili with First Light Grass-Fed Wagyu Ground Chuck, plan dinner around fresh seafood and butcher favorites, or make weeknights easy with fresh-made selections straight from our kitchen and bakery.

And in celebration of Fair Trade Month, we’re highlighting Fair Trade favorites throughout the store—from organic produce and pantry staples to a special Nutty Monkey Smoothie made with organic Fair Trade bananas. 🌎🍌

Plus, don’t miss this week’s wine, beer, specialty cheese, wellness, grocery and seasonal finds.

#CaliforniaFreshMarket #CentralCoast #WeeklySpecials #FairTradeMonth #ShopLocal by @elranchomarket

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2 days ago

Fall weather is finally starting to make its way to the Central Coast, and that first warm cup of coffee just feels a little better. ☕️🍂

At California Fresh Market, our El Rancho Roasting Co. coffee is freshly roasted in-house every day for incredible flavor and that unmistakable just-roasted aroma.

Pick up a bag to brew at home for those crisp fall mornings, or stop by our Coffee Bar and enjoy a freshly brewed cup while you shop.

Here’s to cooler mornings, cozy cups, and coffee roasted fresh right here. 🤎

#CaliforniaFreshMarket #ElRanchoRoastingCo #FreshlyRoasted #FallOnTheCentralCoast #CoffeeLovers by @elranchomarket

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4 days ago

Fall cooking season is officially here. 🍂🔥 So tell us—which method are you reaching for first: braising, slow simmering, cast iron searing, or smoking?

Around here, we love them all—especially when we’re starting with exceptional cuts from Snake River Farms. Known for their highly marbled American Wagyu and premium beef, SRF combines Japanese Wagyu genetics with traditional American cattle to create beef prized for its rich flavor, tenderness, and incredible marbling.

From a low-and-slow braise to that perfect cast iron crust, great fall cooking starts with great ingredients. Stop by California Fresh Market and find your next Snake River Farms cut at our meat counter.

What’s your favorite way to cook when the weather starts to cool down?

🎥: @snakeriverfarms

#CaliforniaFreshMarket #SnakeRiverFarms #AmericanWagyu #FallCooking #CentralCoastEats by @elranchomarket

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6 days ago

From the pristine waters of New Zealand’s South Island to your table. 🌊🐟

Big Glory Bay King Salmon is raised in the cold, clean waters surrounding Rakiura/Stewart Island, where the cooler temperatures allow the salmon to grow slowly—developing its signature vibrant color, rich flavor and incredibly tender, melt-in-your-mouth texture. Big Glory Bay is also Best Aquaculture Practices (BAP) certified, with a strong focus on responsible farming and protecting the surrounding marine environment.

It’s no surprise this award-winning King Salmon has earned a following with chefs around the world. And this week, you can find Big Glory Bay King Salmon on special at California Fresh Market.

Beautiful simply roasted, grilled with fresh herbs and lemon, or pan-seared until the skin is perfectly crisp. Come by our seafood department and make it the centerpiece of dinner this week.

🎥: @bigglorybayseafood

#CaliforniaFreshMarket #BigGloryBay #KingSalmon #FreshSeafood #CentralCoastEats by @elranchomarket

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7 days ago

Not your everyday kiwi. 🥝❤️

Meet USDA Organic Berry Red Kiwi from Wild River Fruit — a beautiful California-grown variety with a vibrant ruby-red center and a flavor all its own. Sweeter and less tart than traditional green kiwi, Berry Red Kiwi is exceptionally juicy with subtle notes of raspberry and blackberry.

Slice one open and you’ll immediately see what makes it special. Beyond that gorgeous red starburst, it’s sweet, refreshing and perfect for eating on its own, adding to fruit boards, or giving salads and breakfast bowls an unexpected pop of color.

On special this week at California Fresh Market — available in 1 lb. clamshells.

#CaliforniaFreshMarket #BerryRedKiwi #OrganicProduce #CaliforniaGrown #FreshProduce by @elranchomarket

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8 days ago

Fresh picks, fall favorites, and plenty of reasons to fill your cart this week at California Fresh Market! 🍎🥩🍷

From 90% Lean Fresh Ground Sirloin and USDA Choice Flank Steak to local organic Gala apples, fresh seafood, specialty cheeses, bakery favorites, wine and more — this week’s specials are packed with something delicious for every part of the table.

Shop these specials Wednesday, October 7 through Tuesday, October 13 at California Fresh Market and El Rancho Market.

#CaliforniaFreshMarket #ElRanchoMarket #CentralCoast #WeeklySpecials #ShopLocal by @elranchomarket

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10 days ago

Happy Oktoberfest! 🥨🍻🇩🇪 It’s time to raise a glass, gather around the table, and celebrate one of fall’s most delicious traditions! From bratwurst and wieners to sauerkraut, pickles, condiments and more, the flavors of Oktoberfest are ready for your table.

Even better, all Schaller & Weber products are 20% off this week at California Fresh Market. Stock up on your favorites, plan an Oktoberfest feast at home, and enjoy a little taste of Bavaria right here on the Central Coast. Prost! 🍻

🎥: @schallerweber

#CaliforniaFreshMarket #Oktoberfest #SchallerAndWeber #Prost #CentralCoast by @elranchomarket

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13 days ago

Oktoberfest is calling… and this Brat Sandwich is answering. 🍺🥨

Schaller & Weber favorites are 20% off this week at California Fresh Market—just in time to bring a little Oktoberfest flavor home. This loaded Brat Sandwich from Schaller & Weber is exactly what we want on the menu: savory bratwurst, tangy sauerkraut, mustard, and all the Oktoberfest goodness piled into one seriously good bite.

Prost! 🍻

🎥: @schallerweber

#CaliforniaFreshMarket #Oktoberfest #SchallerAndWeber #Bratwurst #CentralCoastEats by @elranchomarket

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15 days ago

Oktoberfest is here at California Fresh Market! 🍻🥨 This week’s specials are packed with everything you need to bring a little Bavarian flavor to the table—from our handmade in-house sausages and traditional bratwurst to German-inspired sides, specialty meats, cheeses, mustards and Oktoberfest beer favorites.

Plus, you’ll find plenty of fresh produce, bakery favorites, deli picks and everyday savings throughout the store. Prost to good food, great company and a delicious start to October! 🍺

Specials valid September 30–October 6.

#CaliforniaFreshMarket #Oktoberfest #CentralCoast #ShopLocal #TasteTheFreshDifference by @elranchomarket

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16 days ago

Fall is officially here, and Chef Ken is starting the season with one of our everyday favorites. 🍂🥖

Our sourdough is made fresh daily, with that golden crust, chewy center, and unmistakable fresh-baked flavor. Perfect alongside a warm bowl of soup, toasted for breakfast, or simply torn apart and enjoyed with a little butter.

Freshly made. Baked daily. Ready for all the cozy meals ahead.

#CaliforniaFreshMarket #FreshBaked #Sourdough #CentralCoast #FallFlavors by @elranchomarket

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18 days ago