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Emb

@embjournalist

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@bbcnews Journalist · @ted Speaker · Teaching leaders to own their story in 30 seconds · Founder @storytellingforceos
Inventor Feta cheese Pakora

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250 female founders. One day in Birmingham.

@maxinelaceby went back to uni at 49, then launched @absolutecollagen Collagen from her kitchen at 50. No one believed her. Now it turns over £30m+.

Lorna Luxe built two brands from scratch.

Plus @Sharmadean Reid, Stefanie Sword-Williams, @Geeta Sidhu-Robb. Brilliant, every one of them.

Thank you Tara and The 51% Club for building this room.

I spent the day collecting 30 second stories.

Proof it’s never too late. ✨

@the51percentclub @lorna

#IGNITE26 #FemaleFounders #WomenInBusiness

@the51percentclub taken in Birmingham, United Kingdom by @embjournalist

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6 days ago

If I was a 80s journo…

#backtothe80s #80s taken in London, United Kingdom by @embjournalist

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25 days ago

Did somebody say strawberries & cream? 🍓 🎾My favourite fortnight of the year.

Wimbledon first began in 1877, making it the oldest tennis tournament in the world. Today, millions of fans across more than 200 countries and territories tune in to watch the world’s best compete on the iconic grass courts.

Here’s to unforgettable rallies, Centre Court magic, and fans just like me. 💚

#wimbledon🎾 #centrecourt #tennisseason #strawberriesandcream #londonsummer taken in All England Lawn Tennis Club, Wimbledon by @embjournalist

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3 months ago

Go behind the scenes of the Asian Achievers Awards with Emb Hashmi, who just took home the Achievement in Media award! While holding her well-deserved trophy, @embjournalist shared a raw, beautiful reflection on what this win truly means.

Growing up, people like her were hardly ever seen on stages like this. But she just changed the narrative. 🙌🏽

This win belongs to Birmingham! Emb sent a powerful shoutout back home: she wants every single girl in Birmingham to watch this moment, feel inspired, and know that their dreams are valid.

The ceiling has been cracked. Look at that stage, believe in your magic, and know that you belong there next. 💖

#AsianAchieversAwards #EmbHashmi #RepresentationMatters #WomenInMedia #BirminghamPride by @embjournalist

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4 months ago

When Emb was in the room with Michelle Obama 🎙️

Live podcast recording @imopodcasts at SXSW London this morning with @michelleobama @craigmalrob and honestly, I felt part of the conversation 😂

American biscuits or British biscuits?
British ones win 🇬🇧

Do they still sell Jaffa Cakes?
Apparently that was a very important question this morning.

And then came Marmite…

“Is it an edible delicacy or a prank?”
Michelle Obama asking her brother: “Wait… what even is it?” 😭

One of the funniest quick fire rounds I’ve seen live.

@marmite @mcvitiesofficial @jaffacakesofficial @twiningsuk taken in Shoreditch by @embjournalist

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4 months ago

Modest Fashion Is No Longer A Trend. It’s The Future.

Paris remains the heart of fashion but modest fashion is now a global force.

The industry is expected to reach over $400 billion globally and big brands are finally paying attention.

What modest fashion means to me:
• Elegance without compromise
• Confidence and femininity
• Style with intention

I’ve loved embracing looks that feel powerful, polished and true to me while still enjoying fashion, trends and creativity.

Paris just proved modest fashion is no longer on the sidelines. It is shaping the future of style. @modestfashionweeks @grazia_me @ozlemsahin @thinkfashionco
@ozlemsahinofficial
@hindamiofficial
@fashionbyshehna
@roqaifashionhouse
@mayovera_com
@dahliabridals_
@muradym_official
@buttonscarves
@nadapuspita.official
@benangjarum_id
@mihaofficiall
@ozodaofficial
@hamidi_fragrances thank you @rishiniw taken in Paris, France by @embjournalist

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4 months ago

London, But Make It Intergalactic 🌸🚀

Chelsea absolutely transformed for @chelseainbloom and @the_rhs this year with the incredible “Out Of This World” theme ✨beauty sponsor one of my favourite brands @weledauk

From the giant floral globe surrounded by wild animals, to the astronaut installation, the colourful parrots, zodiac displays, UFOs and dragons… every street felt like walking through a movie set.

Huge creativity from brands and retailers including @ralphlauren , @temperleylondon , @rixo @jessicamccormack, @lululemon, @spacenk @wholefoodsuk @neillstrainfloralcouture @smythson and so many more bringing Chelsea to life with flowers, fashion and fantasy 🌺

Honestly one of the most beautiful weeks in London. The giant globe is to celebrate @davidattenborough 100th birthday and it was amazing!

📸 Chelsea magic everywhere.

#chelseainbloom #chelseaflowershow #outofthisworld #LondonEvents floralart @the_rhs @tamarislondon by @embjournalist

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5 months ago

Visability Is In Vogue — My Finale at Cannes 2026

Is being seen the new skill?

So I did what any reasonable journalist would do at a film festival.

I put it to a panel.

How do you teach someone to be present and visible not just seen, but trusted and chosen?

#cannes2026 #festivaldecannes #croisette @thedashshot @worldwomanfund @aliiaroza @shanu.mehta25 @usanova.life @marycriistine @festivaldecannes @wwiff_official @lorealgroupe @lorealparis @lorealpro_education_uki @chopardbycaroline @vanityfair @martinezhotel @carltoncannes taken in Festival de Cannes by @embjournalist

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5 months ago

At the World Woman Foundation Cannes Agenda, the session The Power of Presence & Impact on Equality brought together influential voices shaping health, media, entrepreneurship, and global advocacy.

The conversation featured Mary Cristine, Aliia Roza, Shanu Mehta, and Angelina Usanova, moderated by Emb Hashmi.

🌍 The dialogue explored how presence—both personal and professional—shapes influence, drives equity, and creates measurable impact across industries and communities.

From entrepreneurship and advocacy to media and public platforms, the session highlighted how women are leveraging visibility not just for recognition, but as a force for systemic change and global equality.

#WorldWomanFoundation #Cannes2026 #FestivalDeCannes #WomenInLeadership #Equality #Storytelling #GlobalImpact #WomenEmpowerment #EmbHashmi #AliiaRoza #ShanuMehta #AngelinaUsanova by @embjournalist

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5 months ago

The Croisette at golden hour.

Film crews, flashing lights, ball gowns brushing cobblestones. Celebrities in one direction, the Mediterranean in the other.
This was Cannes.
And in between every red carpet moment, every chance encounter, every story shared over a glass of something cold — I was doing what I always do. Listening. And then asking: can you tell me that in thirty seconds?
Because the best stories don’t need a runtime. They need a hook.
Cannes, until next time. 🎬

Film crews, flashing lights, ball gowns brushing cobblestones.
Celebrities in one direction, the Mediterranean in the other.
This was Cannes.

And in between every red carpet moment, every chance encounter, every story shared over a glass of something cold I was doing what I always do.

Listening. And then asking: can you tell me that in thirty seconds?

Because the best stories don’t need a runtime. They need a hook.

Cannes, until next time. 🎬

@festivaldecannes @cannes_lions @marchedufilm @wwiff_official @hollywoodreporter @thedashshot @worldwomanfund @aliiaroza @kenisilva_ @michellemuentefering

#Cannes #cannesfilmfestival2026 #thecroisette #redcarpet taken in Cannes Film Festival by @embjournalist

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5 months ago

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5 months ago

Day one at Cannes. The Croisette. The 79th Film Festival.

And a conversation that stopped me in my tracks.

I sat down with lead actress and executive producer Kate Monroe at the World Woman Foundation’s Cannes Agenda to talk about women, narrative power, and what it takes to own your story on the world stage.

Her answer? You do not wait for permission. You build the room yourself.

From Script to Spotlight. Women leading the narrative ecosystem. That is not a panel title. That is a movement.

@katemonroeceo @worldwomanfund @festivaldecannes @storytellingforceos @thedashshot

#Cannes2026 #FestivalDeCannes #WomenInFilm taken in Cannes, France - French Riviera by @embjournalist

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5 months ago