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Engineer & Founder @birchbury_apparel
Webmaster @fightdogmeat_dot_com 🟦🟦🟦⬛️
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I competed in my first Gi BJJ competition at 37 years old.

My son is the reason I’m competing because I’d like him to compete in Gi BJJ one day as well.

The match ended with 0 - 0 points. My opponent won by 1 advantage due to his ankle lock attempt.

He tried a few judo attempts but my wrestling base was too solid (thank you @damonnguyenjiujitsu).

He pulled guard and couldn’t sweep me for the rest of the match despite throwing the entire guard library at me— closed guard, spider guard, lasso, and De La Riva. 

It's unrealistic to expect myself to beat a 21-year-old with 15 competitive matches under his belt.

I’m proud of my performance because I executed everything I practiced.

1. I gassed out a much younger opponent by putting my top pressure on him and letting him crank on the ankle lock submission that he didn’t have.

2. I didn’t get swept the whole match because my coach Duong has a much more dangerous guard. And my friend @edwardnhadoan showed me how to pass the main Gi BJJ guards.

3. I breathed well the whole match, despite the pressure from the audience and my opponent.

4. I finished the match with plenty of gas still in the tank.

I feel much more confident in my BJJ now and my mentral toughess/resilience has improved through this experience.

It was hard.

I had to cut some bad habits, be disciplined about what I ate, and I barely got any sleep the night before.

But the satisfaction after the experience is something that can’t be put in words.

I put myself out there to potentially be submitted infront of 100+ people and my son, but in the end, my defenses held up.

I didn’t have to use any of the escapes I practiced.

Thank you to my coaches at @jiboia.c88 for preparing me for such a tough opponent:
@gilbertobottiglieri 
@claudiocoutinho.oficial 
@nguynchuongmma_ taken in Kimura Saigon by @engineeredtruth
5
9 months ago
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Christmas Party at our place 🎄 🎅 taken in Ho Chi Minh City, Vietnam by @engineeredtruth
0
3 years ago
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My Once-a-Year Thoughts On Small Online Business.
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I decided to make a new ritual on my birthday to write one candid post about what I know best: The Small Online Business World.
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Online business is going through a similar process to MMA.
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Back around 2010, people could make an online business by being good at one thing (Amazon FBA, SEO, Page Design, etc.), but now the meta has changed.
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If you want to make an online business in 2023, you must be good at everything.
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This is analogous to MMA.
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In the beginning, fighters in the UFC could win by only knowing one martial art (i.e., BJJ), but now you have to know everything to compete.
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Predictions:
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The overarching question with business is, “Who can do it the leanest?”
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This is where generative AI appropriately enters the conversation.
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Departments in a small business can now be run by one person.
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And in many cases, they don’t even need a full 40-hour workweek to complete their work.
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What does this mean in practice?
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1. More 1-man teams and teams will have much idle time. 
‏‏‎ ‎
2. Most small businesses starting now are much better off with 1 founder instead of 2 co-founders. 
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Reasoning: AI & outsourcing has eliminated a lot of tedious work. Having one leader prevents debates about direction & strategy later on.
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My Approach to Incorporating AI:
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I want AI to replace me as much as possible.
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Here’s how we use AI in our business so far:
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1. Grammarly AI to help us write cleaner to customers.
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2. Google & Facebook marketing AI to find customers.
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3. AI to generate text for ads.
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AI clears up a lot of time, so what does that leave the humans to do?
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I plan to sprinkle more ‘human’ touches into my brand in an ever more AI-generated world.
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Brands hide their ‘human’ personality for fear of being ‘canceled.’
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Corporate marketers think being ‘human’ means jumping on every social justice opportunity to change their logo colors.
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Customers are curious about who you are when the cameras are off.
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What you’re working on.
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Show your dog, your hobbies, and your friends.
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Talk with them.
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Use tech to break bread on a deeper level. by @engineeredtruth
4
3 years ago
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Năm nay trung thu mẹ bận việc quên mất. Tới tối qua mới hoả tốc sộp pe bộ bà ba với đôi guốc kẹp nách sáng nay lên trường cùng cô 🥮🌕🎑

Trường tổ chức 4 trạm mà mê mỗi trạm này nên ngồi miết 😊🥮 by @engineeredtruth
1
a month ago
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Ở nhà mà chán thì mẹ cứ hốt đi thể dục thể thao hoyyyyy 💪🏽 by @engineeredtruth
1
a month ago
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I am so proud of my husband. He always gives his best to everything he does and never gives up, no matter how hard things get. 💪🏽💙🥋 by @engineeredtruth
4
2 months ago
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I love going to work with my husband 🤎

There’s something so simple and special about being by his side. Just so love our little moments together—the conversations, the laughs, the quiet rides, and just being part of each other’s everyday life. 🫶🏽 by @engineeredtruth
0
2 months ago
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Our first international family trip ✈️🤍

Traveling with a toddler is definitely an adventure of its own. The packing, the airport chaos, the naps, the meals, the little tantrums, and all the things we never had to think about before becoming parents. 😂 But somehow, those are the moments that make this trip so special.
Big thanks to Ba to extend the trip to let our family can explore more 🫶🏽 5 ⭐️ airline, big suite with kitchen and living room at 5 ⭐️ hotel and super good food. Absolutely amazing!✨

Watching Dash discover a new country at just two years old was something I’ll always treasure.
He may not remember this trip when he grows up. He probably won’t remember the hotel, the flights, or the places we visited. But we hope that, somehow, these experiences become part of his childhood — growing up knowing that the world is big, beautiful, and full of places waiting to be discovered.

And for us, this trip is a reminder that family memories don’t have to be perfect. They just have to be ours.🤎

Our first international family trip, with our little ones by our side. 🤍

Two years old, tiny hands, big adventures. 🌏✈️

And this is only the beginning. 🥂 taken in Singapore by @engineeredtruth
1
2 months ago
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Chồng tui hay ngẫu hứng dẫn đi ăn chỗ này chỗ kia. Còn tui thì ngẫu hứng mặc gì gọn gọn thoải mái, đi mua đồ chút về ăn diện làm gì. Vậy đó cái nhiều khi vô nhà hàng ăn ngon mắc mắc cái mặc đồ thấy ghê hông chứ 😅
Khi mà mỗi ngày được trân trọng thì bạn sẽ không còn trông chờ những dịp đặc biệt vì vốn dĩ bạn là điều đặc biệt rồi 🤎
Và vẫn vậy, mỗi lần gây lộn thì tui vẫn thấy tui khổ nhất trên thế gian này 😂. Nết kì 😊 by @engineeredtruth
3
2 months ago
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First International Trip with The Tran Family! 🇸🇬

The last time we flew together was @matthewtran.lol’s and my wedding in Da Nang. 🇻🇳 

I’m already daydreaming about our future trips together. 🇯🇵🇰🇷🇭🇰 by @engineeredtruth
5
2 months ago
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A highly productive day at work for my husband and his entire team. It was a big shoot with a crew of 22. 🫶🏽

Watching my husband work is when I find him the most attractive.🤎 by @engineeredtruth
0
3 months ago
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Happy 38th birthday our beloved Matt ✨🤎🫶🏽 by @engineeredtruth
2
3 months ago
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