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Eric

@ericbrain_

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BrainFuel Magazine Vol. 001 is out now! Head to BrainFuelMagazine.com to purchase your copy while stocks last.

You heard Gwen Stefani; what are you waiting for? There’s not many left. BrainFuel Magazine Vol. 001 launch announcement release information image featuring a stack of magazines on a dark wooden counter in an East London pub. taken in London, United Kingdom by @ericbrain_

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18 days ago

@type7 launched its Guide to London last night and vouching as a lifelong and proud Londoner it’s a genuinely awesome snapshot of this incredible city.

Thanks Type7 // @duke_of_london for having me, great to see the community out in full force, the culture is truly thriving… speaking of here’s me and @ericbrain_ doing bits.

‘London does not ask where you are from. It asks only what you intend to do, and then it somehow clears the space for you to try.’ TYPE 7, Guide to London

Shout outs
@tedgushue
@nat_twiss
@therealalfiemunkenbeck by @ericbrain_

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5 days ago

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7 months ago

ALL ABOUT LAST NIGHT 🫢 @GOODHOOD DID A COOL ART PROJECT FOR @JUMPMAN23 AND THEN ME AND @CARLYHACON HAD IT LARGE ON A ROOFTOP AT @ONEHUNDREDSHOREDITCH.

(@roxy_lee event photography for Goodhood). Eric Brain and Carly Hacon, Journalists, from London standing on the rooftop bar of Kaso at One Hundred Shoreditch hotel. taken in Shoreditch by @ericbrain_

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8 months ago

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8 months ago

It’s giving Raf Simons goes to the KitKat Club!! Literally JADORE. Sexy underground carpark tailoring bunny boots the house down stunning @louisgabrielnouchi at #parisfashionweek #fw26 give me every single coat NOW!! taken in Bataclan by @ericbrain_

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8 months ago

29 🎉 Eric Brain birthday post, celebrating 29th birthday. Wearing black leather Balenciaga trucker jacket, black trousers, Nike x Tom Sachs Mars Yard 3.0 and Red/Orange knit scarf by Séfr. taken in Shoreditch by @ericbrain_

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9 months ago

The most camp bouncers you ever did see. Merry VENGAMAS.

📸: @vengaboy_ for @vengaworld Eric Brain with Paul Clayton, wearing black Bottega Veneta leather trench coat by Daniel Lee, Salon 02. taken in Fabwick Bar by @ericbrain_

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10 months ago

What a way to mark my sixth month at @goodhood with none other than our collaboration with @blankstreet on the Matcha Latte Incense cones, developed by myself and the incredible @junior_a of @crematelondon.

The incense, which smells unreal btw, also became the star of its own Goodhood x Blank Street breakfast morning earlier this week, bringing together old friends and familiar faces 🫶🏻 to check out this olfactory moment.

Thank you @masonmoore and the entire Blank Street team for all your help, and of course the incredible @dillonrana for helping me bring this idea to life through his stunning campaign images!

🍵 girlies, we 🫶🏻 u x #goodhood #blankstreet #matchaincense Goodhood x Blank Street x Cremate Matcha Latte Incense launch event with members of press and influencers from the fashion industry at the Goodhood Store in Shoreditch, London. taken in Hanbury Street by @ericbrain_

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10 months ago

I started BrainFuel six months ago to the day, and in that six months there have been too many amazing moments to list. However, some of the best pieces of content I’ve put my name to and had the honour to work on include:

Interviewing @jonemmony about his upcoming zine, ‘Cars.’

Documenting the London car scene with @vengaworld, @supercarseurope, @duke_of_london, and @sw1social.

Helping to inspire a charity fundraiser in California, represented by @naranjijreams, because of the viral interview I did with @cesxcommercial.

Spotlighting the likes of @nat_twiss, @dannylomass, @mikeysnelgar, @mattcrooke, @nicksisombath, @e1s2t9a, @lensautos and @tomcallaghan, among others, through the cars that define them.

BrainFuel has merged a Prada runway show with a Toyota GR Yaris review. It has dissected the cultural influence of @satisfyrunning x @garageitalia’s custom @panda4x4gic. This page has even used carousel posts to examine how a Fiat is very similar to a Giorgio Armani suit, as worn by @twinscott, or how Raf Simons AW98 was a crash test in dummy safety.

If you’ve followed because BrainFuel poked fun at something (looking at you, ALD x Porsche fanboys), or for the deep dives I take such joy in crafting, thank you.

BrainFuel 2.0 is more of the same. Only much, much fucking better. I think 2026 might be major with 2,500 of you by our side!

🫶🏻🏁🚀 BrainFuel Magazine introduction post to the new 2.0 strategy and design language. Dark green Porsche 911 Turbo rear end and spoiler with minimal white text. taken in London, United Kingdom by @ericbrain_

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10 months ago

I’m rarely lost for words, but last night’s @feelmybicep CHROMA launch party at @goodhood is something I will never forget 💪 what an insane night. Thank you so much to all those who stood in the pouring rain to come to our event, and all those who worked tirelessly to bring this moment to life.

Unforgettable.

#Goodhood x #Bicep, November 13, 2025.

Shout out to @twotribesbrew and @mullitoverdrinks for the CHROMA bevvys, and of course, @dillonrana on the camera! Eric Brain with Matt and Andy from the Irish DJ duo BICEP. taken in GOODHOOD by @ericbrain_

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a year ago

“We are Goodhood. And so are you.” Thank you to everyone who made the @goodhood 3.1 launch party a night we will never forget 🫶

@dillonrana on the 📸 Goodhood London retail store staff. taken in Hanbury Street by @ericbrain_

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a year ago