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Eric

@ericbrain_

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@brainfuelmagazine
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It’s great to be back at @sw1social what a wonderful morning. The turnout is great, many rare cars and some familiar faces.

#porsche #mercedes #ferrari #astonmartin

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@type7 launched its Guide to London last night and vouching as a lifelong and proud Londoner it’s a genuinely awesome snapshot of this incredible city.

Thanks Type7 // @duke_of_london for having me, great to see the community out in full force, the culture is truly thriving… speaking of here’s me and @ericbrain_ doing bits.

‘London does not ask where you are from. It asks only what you intend to do, and then it somehow clears the space for you to try.’ TYPE 7, Guide to London

Shout outs
@tedgushue
@nat_twiss
@therealalfiemunkenbeck

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“The Suzuki Jimny is fashion. There, I said it.” As found inside BrainFuel Magazine Vol. 001, journalist Ollie Cox theorises how the humble Jimny is the four-wheeled sibling to menswear’s greatest underdog: workwear.

Be More Jimny is complete with a photo series photographed by Robinson Barbosa, and directed by Eric Brain. Here, the car becomes the wearer: an Issey Miyake Fall/Winter 1985 inflatable red jacket protects, dressing a steering wheel like an air bag.

Likewise, a Walter Van Beirendonck “Wild and Lethal Trash” Spring/Summer 1999 “Hi-Sci-Fi” Green Plastic Half-Bag/Half-Top Sleeve with Frog Hologram number performs as a covering for a wing mirror-turned-bionic arm.

Decades-old garments, such a an unlabelled Mottled Grey Jacket with Storm Flap covers the chest of a seat; whereas our protagonist, the crash test dummy, is styled in Cottweiler Fall/Winter 2016, notably thenTransparent Green Tracksuit with Contrast Binding.

All clothes (and dummies) are sourced from Aro Archive.

The Suzuki (not a Jimny) Samurai is owned by Sam Gosling.

Text: @olliecrocs
Photography: @robinsonbarbosa
Art Direction: @ericbrain_
Clothes: @aroarchive
Car: @lonelyponystudio

BrainFuel Magazine Vol. 001. Out now. Editorial cover for BrainFuel Magazine Vol. 001 titled "BE MORE JIMNY by Ollie Cox," featuring a crash test dummy styled in a Cottweiler Fall/Winter 2016 transparent green tracksuit leaning over the open hood of a teal Suzuki Samurai 4x4 off-roader.

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Autumn is upon us and it came with superb cars 🍂

Thank you to all the lovely people that attended today 💯

☕️ by @brewsual

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SW1 Social at Battersea Park 27/09/26

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What's up car fam! Don't forget we're back with our D.C. Coffee Stop with our friends at @67sourdough and @hexagon_classics 🚀

Come and join the coolest people and their cars, grab a drink or a pizza and a magazine from our friend @ericbrain_ or @brainfuelmagazine and a cigar from @cityoflondon_cigars

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@brainfuelmagazine VOL. 001 LAUNCHED. OUT NOW. CARS. FASHION. VIBES ALL IN ONE MAGAZINE.

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BrainFuel Magazine Vol. 001 is out now! Head to BrainFuelMagazine.com to purchase your copy while stocks last.

You heard Gwen Stefani; what are you waiting for? There’s not many left. BrainFuel Magazine Vol. 001 launch announcement release information image featuring a stack of magazines on a dark wooden counter in an East London pub.

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Magnificent night with @ericbrain_ for the launch of his @brainfuelmagazine’s first volume

Two worlds of automotive and fashion intertwined for generations. @ericbrain_ is bringing them together beautifully with his sharp editorial sense

More power to you mate!

Automotive stories, hints of fashion, cosy place and a whole load of camaraderie ‘fuelling’ the night

#brainfuelmagazine #carculture #supercarsoflondon #fashionmagazine #london

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Things that felt right this week (obviously) has to start with BrainFuel Magazine Vol. 001; here’s your first sneak peak at the soon-coming inaugural print magazine!

We’re pulling automotive culture apart and rebuilding it strictly through the lenses of culture, community, fashion, architecture, sociology, and design.

No fluff.

Likewise, this week’s roundup is packed with some of the finest finds on the internet. Swipe through to see more.

#BrainFuelMagazine #CarCulture

Mercedes-Benz W124 Head Unit Belt Buckle by @cesxcommercial.

@callummullin for @f1 x @pompeiibrand.

Michael Schumacher’s Sauber C11, 24 Hours of Le Mans, 1991.

adidas Running Fuel Station in Mexico City.

What did I say about gas stations being the new status symbol?

A functional vice by @laserair.

Quite obsessed with @ikeauk’s new fashion-led campaign. The FRAKTA really is that bitch.

A @rufsince1939 workshop van. Captured by @larry_chen_foto.

@tonyhawk for @latimes @latimesimage wearing @elirusselllinnetz’s eponymous label, @erl.

Didn’t expect this one. Mad cool.

Fried Egg Grille Badge for your Fried Egg 911 996 by @type7.

Remember when Pete Burn’s Gorilla fur coat was arrested during the peak of Celebrity Big Brother 2006? Iconic. @trackiemcleod immortalises the legendary Dead or Alive founder on a landline telephone. Pete would have loved this.

Chameleon Porsche badge by @qiasi_emblemart.studio. A white ceramic dinner plate with food remnants and silver cutlery sitting on top of an orange BrainFuel Magazine Vol. 001 print magazine. White text overlays the image reading, "THINGS THAT FELT RIGHT THIS WEEK - A visual essay of cars, objects, images, and ideas."

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Beers and books? That’s right — you’re cordially invited to the inaugural BrainFuel Magazine Launch Party! 🍻📖

Come celebrate the release of Vol. 001:
🗓 Friday, 18th September | 7 PM - 12 AM
📍 The Wine Bar at The Golden Heart (110 Commercial St, Shoreditch, London, E1 6LZ).

Come for a swift one or stay for a few, make sure to grab your early-access copy of our first print issue, and stick around for special surprises throughout the night. Hosted by the legendary landlady Sandra, alongside @ericbrain_.

Drop a comment below to confirm your spot. See you on the 18th! Close-up shot of the orange glossy body of a vintage vehicle printed with black typography detailing event information. Text reads: "BRAINFUEL MAGAZINE VOL. 001 LAUNCH PARTY. FRIDAY 18TH SEPTEMBER. 7 PM - 12 AM. THE WINE BAR AT THE GOLDEN HEART, 110 COMMERCIAL STREET, SHOREDITCH, LONDON E1 6LZ."

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Something is coming.

BrainFuel Magazine Vol. 001 is nearly here.

100 pages of cars, clothes, people, places, objects and obsession. Everything and nothing to do with cars.

Sign up at brainfuelmagazine.com to find out first. Just click “Sign up and Stay Updated” to be the first to know more.

Link in bio.

Vol. 001. Coming soon. BrainFuel orange carousel card reading “CARS CAN BE BORING.” in block black capital letters, announcing the launch of BrainFuel Magazine Vol. 001, the physical print media book.

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